THE BEAT
STORIES FROM WE ARE AFRICA, THE AFRICAN CONTINENT & AROUND THE GLOBE
Serengeti National Park offers a once-in-a-lifetime experience witnessing the energy and power of migrating herds – check out these new tribe members who can take you there.
Camilla Rhodes from Abercrombie & Kent gives us her considered insights following the first Conservation Lab this month.
Aleksandra Ørbeck-Nilssen from Nanofasa Conservation Trust tells us what she discovered at this year’s Conservation Lab.
Ralf Buckley, International Chair in Ecotourism Research at Griffith University, shares the lessons he learned at this year’s Conservation Lab.
Sharon Gilbert-Rivett, Marketing Consultant at Fair Trade Tourism, shares the lessons she learned at this year’s Conservation Lab.
From 8 October to 3 December, the Standard Bank Gallery in Johannesburg is hosting ‘Air: Inspiration – Expiration’; Eugene Yiga gets the inside track from exhibition curator Cyril Coetzee.
Rob Moffett, Managing Director at Ongava Game Reserve (PTY) Ltd considers the challenges facing conservationists…
In one of the most significant translocations of wildlife in history, 500 elephants and over 1,500 heads of various other species are being translocated in Malawi on a journey of more than 300km that will replenish the depleted wildlife population of Nkhotakota Wildlife Reserve.
Beyond Luxury Media has launched the second Conservation Lab, taking place from 29 April – 1 May 2017. Find out more and apply to take part now.
This week a proposal to list all African elephants as Endangered Species was rejected at CITES, despite the fact that this would have effectively prohibited international trade in ivory, reports Anton Crone.
The We Are Africa tribe is made up of the best of the African travel industry from around the globe: however, what unites them all is a shared vision and mindset to rebrand Africa. We spoke to some of our tribe members at the 2014 show to discover what it means to them to wear their We Are Africa stripes.
As all those who were part of We Are Africa 2014 know, our tribe represents more than just a trade show delegation or even a meeting of business minds.
A private collection of award winning, privately owned, five star game reserves and eco lodges in Southern Africa, Shamwari Group also encompasses a conservation arm that collaborates with the Wilderness Foundation on the Forever Wild Conservation Programme.
In a spirit of openness and free flowing information, We Are Africa and our Kenyan Tribe members have come together to provide a mythbusting panorama of the latest political upheaval affecting the African tourism landscape
South African Tourism’s Chief Marketing Officer, Jan Hutton, and Beyond Luxury Media’s Founder and CEO, Serge Dive, came together in Cape Town last May to discuss the Two Shows One Africa allegiance.
The perception of Africa has traditionally been distorted by its difficult past. However, as change comes to the continent and generates a new enthusiasm in those within and outside it, our 2014 tribe explain their future hopes for Brand Africa – and why travellers need to come and experience it for themselves.
Video highlights of the inaugural We Are Africa Innovation Awards. To complement our festival of excellence in African travel, we revealed the leaders of African innovation with a lavish celebration on Tuesday 6 May 2014 at the official We Are Africa Innovation Awards ceremony, brought to you by South African Tourism and hosted by Gold.
A video recap of We Are Africa 2014’s Opening Conference at The Bay Hotel in Camps Bay, which addressed The Socio-Economic Future of Africa, The Opportunity to Rebrand The Continent and The Wonder of Africa with a line-up of only the most visionary specialists from across the African continent.
The story of modern Africa is one of a continent in ascendance. In the first of our miniseries of two videos, we asked our 2014 tribe their thoughts on how the opportunities and challenges that come with hosting the world’s fastest growing economies are impacting African travel.
South Africa’s gastronomic genius Peter Tempelhoff, is an executive chef for The Collection by Liz McGrath, was recently awarded the Grand Chef title, and was the talk of We Are Africa’s inaugural show with his exquisite dishes for the Welcome Lunch and Relais & Châteaux bar
For the inaugural We Are Africa, conservation was at the top of the agenda with ‘The Conservation Lab’ taking place on 4 May at One&Only Cape Town to kick off the inaugural show. This private event saw the coming together of over 50 conservation specialists to tackle the issues that impact the African wildlife.
With We Are Africa’s inaugural show under his belt, we caught up with Event Manager Ryan Wallace to get the lowdown on the first edition of We Are Africa, and what the team has in store for year two.
In 2015 the increasingly powerful and influential Tribe united in its passion for Africa makes its return pilgrimage to the iconic Cape Town Stadium from 4-7 May 2015 to further unlock the continent’s potential and chart the roadmap for its rising tourism landscape. Join the Tribe to connect with Africa’s visionary travel elite.
2014 Conference Speaker – Rob Caskie THE WONDER OF AFRICA STORY-TELLER | BUSINESS MOTIVATOR | KEYNOTE SPEAKER Rob has been
2014 Conference Speaker – Marie Jamieson THE OPPORTUNITY TO REBRAND THE CONTINENT ADVERTISING EXPERT | TBWA\ EXECUTIVE DIRECTOR AFRICA Marie
A HORNY ISSUE INVESTIGATING OUR TRIBE’S FIGHT TO SAVE THE RHINO WORDS BY OLIVIA SQUIRE “In 30 years’ time will
The founding principle behind We Are Africa is to showcase the wonders of modern Africa on a truly global stage, forging connections and opening channels of communication in both established and emerging markets. With Asian countries like Singapore, Taiwan, Indonesia and of course, China demonstrating huge leaps in outbound tourism, the time for high-end African travel providers to connect with the right type of travel trade from these regions in order to secure future customers has well and truly arrived.
From honeymoon havens in the Indian Ocean to conservation powerhouses on the Maasai Mara, the We Are Africa tribe truly represents the diversity and individual character of each country on the continent. After a fantastic founding year in which members came together from all corners of Africa, we thought it was time to introduce a few of the new additions who will be joining them for the first time at our 2015 edition.
Luxury and sustainability can sometimes seem like an incompatible pairing, which is why We Are Africa and our sister show PURE Life Experiences are dedicated to sharing our communities’ expert knowledge on the subject. We believe that the insights gained by our members from years of determination and experience have the power to transform the high-end travel industry for the better. Consequently, at PURE’s first seminar series in November, MATTER, community leaders took to the stage to inspire meaningful change in the arena of sustainability.
With statistics announced in the last week revealing that rhino poaching in South Africa in 2014 showed a 21% increase on 2013, it is clear that something – or in fact many things, by many people – must be done to prevent environmental crises such as this gaining more momentum.