STORIES FROM WE ARE AFRICA, THE AFRICAN CONTINENT AND AROUND THE GLOBE
This year saw the second edition of the TWO SHOWS ONE AFRICA alliance between We Are Africa and Indaba, designed to showcase the very best Africa has to offer to the world’s leading travel and tourism buyers over the course of one week
We caught up with Councillor Roxanne Hoorn, Chairperson of Tourism Events and Economic Development for City of Cape Town, to hear how We Are Africa is contributing to the Mother City’s bright future, and why she’s proud to be part of the tribe
We are Not One Story. We Are Africa. Discover the philosophy behind Not One Story and We Are Africa.
At We Are Africa we are committed to sharing the many and diverse stories of the modern continent, providing a platform for its countries to tell the world what makes them unique. In this spirit, 2015 sees the launch of our community engagement initiative: Untold Stories.
At We Are Africa we are committed to challenging outdated, monotone perceptions of the continent by showcasing the diverse stories of modern Africa with our Not One Story philosophy. As part of this ambition, we are delighted to announce our new partnership with the City of Cape Town, in which we will highlight the city’s vibrant climate of innovation that continues to allow We Are Africa to break convention in spectacular style.
The 2015 Conservation Lab is a forum for the forging and sharing of powerful ideas to help win the battle for conservation. 2015 speaker and founder of the International Anti-Poaching Foundation, Damien Mander, reminds us in a single sentence of the importance of these kinds of discussions: “Without a backyard, we will cease to exist as a species”.
Next month, our tribe will come together in Cape Town to share and celebrate their individual stories of their countries, showcasing the incredible diversity of the continent along the way. To help illustrate this philosophy ahead of our 2015 edition, we’ve created a video (see a sneak peek above!) and invited our tribe members to tell us a story that illustrates how they are changing, inspiring or promoting their corners of the continent.
2015 Conference Speaker | Zain Asher News anchor | CNN Newsroom Co-Anchor, CNN International Now an anchor at CNN International,
We’re giving our tribe the opportunity to narrate their individual stories of Africa. In demonstrating the uniqueness of each African country, we stand united in diversity
With statistics announced in the last week revealing that rhino poaching in South Africa in 2014 showed a 21% increase on 2013, it is clear that something – or in fact many things, by many people – must be done to prevent environmental crises such as this gaining more momentum.
Luxury and sustainability can sometimes seem like an incompatible pairing, which is why We Are Africa and our sister show PURE Life Experiences are dedicated to sharing our communities’ expert knowledge on the subject. We believe that the insights gained by our members from years of determination and experience have the power to transform the high-end travel industry for the better. Consequently, at PURE’s first seminar series in November, MATTER, community leaders took to the stage to inspire meaningful change in the arena of sustainability.
From honeymoon havens in the Indian Ocean to conservation powerhouses on the Maasai Mara, the We Are Africa tribe truly represents the diversity and individual character of each country on the continent. After a fantastic founding year in which members came together from all corners of Africa, we thought it was time to introduce a few of the new additions who will be joining them for the first time at our 2015 edition.
The founding principle behind We Are Africa is to showcase the wonders of modern Africa on a truly global stage, forging connections and opening channels of communication in both established and emerging markets. With Asian countries like Singapore, Taiwan, Indonesia and of course, China demonstrating huge leaps in outbound tourism, the time for high-end African travel providers to connect with the right type of travel trade from these regions in order to secure future customers has well and truly arrived.
A HORNY ISSUE INVESTIGATING OUR TRIBE’S FIGHT TO SAVE THE RHINO WORDS BY OLIVIA SQUIRE “In 30 years’ time will
The We Are Africa tribe is made up of the best of the African travel industry from around the globe: however, what unites them all is a shared vision and mindset to rebrand Africa. We spoke to some of our tribe members at the 2014 show to discover what it means to them to wear their We Are Africa stripes.
As all those who were part of We Are Africa 2014 know, our tribe represents more than just a trade show delegation or even a meeting of business minds.
A private collection of award winning, privately owned, five star game reserves and eco lodges in Southern Africa, Shamwari Group also encompasses a conservation arm that collaborates with the Wilderness Foundation on the Forever Wild Conservation Programme.
In a spirit of openness and free flowing information, We Are Africa and our Kenyan Tribe members have come together to provide a mythbusting panorama of the latest political upheaval affecting the African tourism landscape
South African Tourism’s Chief Marketing Officer, Jan Hutton, and Beyond Luxury Media’s Founder and CEO, Serge Dive, came together in Cape Town last May to discuss the Two Shows One Africa allegiance.
The perception of Africa has traditionally been distorted by its difficult past. However, as change comes to the continent and generates a new enthusiasm in those within and outside it, our 2014 tribe explain their future hopes for Brand Africa – and why travellers need to come and experience it for themselves.
Video highlights of the inaugural We Are Africa Innovation Awards. To complement our festival of excellence in African travel, we revealed the leaders of African innovation with a lavish celebration on Tuesday 6 May 2014 at the official We Are Africa Innovation Awards ceremony, brought to you by South African Tourism and hosted by Gold.
A video recap of We Are Africa 2014’s Opening Conference at The Bay Hotel in Camps Bay, which addressed The Socio-Economic Future of Africa, The Opportunity to Rebrand The Continent and The Wonder of Africa with a line-up of only the most visionary specialists from across the African continent.
The story of modern Africa is one of a continent in ascendance. In the first of our miniseries of two videos, we asked our 2014 tribe their thoughts on how the opportunities and challenges that come with hosting the world’s fastest growing economies are impacting African travel.
South Africa’s gastronomic genius Peter Tempelhoff, is an executive chef for The Collection by Liz McGrath, was recently awarded the Grand Chef title, and was the talk of We Are Africa’s inaugural show with his exquisite dishes for the Welcome Lunch and Relais & Châteaux bar
For the inaugural We Are Africa, conservation was at the top of the agenda with ‘The Conservation Lab’ taking place on 4 May at One&Only Cape Town to kick off the inaugural show. This private event saw the coming together of over 50 conservation specialists to tackle the issues that impact the African wildlife.
With We Are Africa’s inaugural show under his belt, we caught up with Event Manager Ryan Wallace to get the lowdown on the first edition of We Are Africa, and what the team has in store for year two.
In 2015 the increasingly powerful and influential Tribe united in its passion for Africa makes its return pilgrimage to the iconic Cape Town Stadium from 4-7 May 2015 to further unlock the continent’s potential and chart the roadmap for its rising tourism landscape. Join the Tribe to connect with Africa’s visionary travel elite.
2014 Conference Speaker – Rob Caskie THE WONDER OF AFRICA STORY-TELLER | BUSINESS MOTIVATOR | KEYNOTE SPEAKER Rob has been
2014 Conference Speaker – Marie Jamieson THE OPPORTUNITY TO REBRAND THE CONTINENT ADVERTISING EXPERT | TBWA\ EXECUTIVE DIRECTOR AFRICA Marie
2014 Conference Speaker – Michael Power THE SOCIO-ECONOMIC FUTURE OF AFRICA ECONOMIST | STRATEGIST AT INVESTEC ASSET MANAGEMENT An economist