We’re offering We Are Africa tribe members the once-in-a-lifetime chance to track gorillas in Virunga National Park with extraordinary Park Director Emmanuel de Merode and acclaimed conservationist and philanthropist Jochen Zeitz. Not your average fam trip, then…
This year’s Innovation Awards panel are a mix of artists, conservation experts, marketing masterminds and experience designers.
We’re showing the world’s best African specialist buyers and globally renowned press what Africa is really made of with our 2017 pre and post tour programme.
At a time when we’re all seeing the appeal of a hideaway from reality, here are three new We Are Africa exhibitors redefining the concept of sanctuary.
We’ve enlisted the help of several journalists and bloggers specialising in African travel, people and culture for the new generation of our blog, THE BEAT.
Graham Boynton, Travel Editor for Newsweek, asks some of the travel industry’s key players in conservation and community how they think we can fight our way back…
Feeling peckish? Here’s where to head for top treats on the We Are Africa show floor.
Over to you to tell your stories using our Made In Africa frame!
Join us and Afro-pop trio Beatenberg for tonight’s Closing Party at Grand Café & Beach!
Serengeti National Park offers a once-in-a-lifetime experience witnessing the energy and power of migrating herds – check out these new tribe members who can take you there.
Beyond Luxury Media has launched the second Conservation Lab, taking place from 29 April – 1 May 2017. Find out more and apply to take part now.
As all those who were part of We Are Africa 2014 know, our tribe represents more than just a trade show delegation or even a meeting of business minds.
For the inaugural We Are Africa, conservation was at the top of the agenda with ‘The Conservation Lab’ taking place on 4 May at One&Only Cape Town to kick off the inaugural show. This private event saw the coming together of over 50 conservation specialists to tackle the issues that impact the African wildlife.
With We Are Africa’s inaugural show under his belt, we caught up with Event Manager Ryan Wallace to get the lowdown on the first edition of We Are Africa, and what the team has in store for year two.
2014 Conference Speaker – Rob Caskie THE WONDER OF AFRICA STORY-TELLER | BUSINESS MOTIVATOR | KEYNOTE SPEAKER Rob has been
2014 Conference Speaker – Marie Jamieson THE OPPORTUNITY TO REBRAND THE CONTINENT ADVERTISING EXPERT | TBWA\ EXECUTIVE DIRECTOR AFRICA Marie
The founding principle behind We Are Africa is to showcase the wonders of modern Africa on a truly global stage, forging connections and opening channels of communication in both established and emerging markets. With Asian countries like Singapore, Taiwan, Indonesia and of course, China demonstrating huge leaps in outbound tourism, the time for high-end African travel providers to connect with the right type of travel trade from these regions in order to secure future customers has well and truly arrived.
From honeymoon havens in the Indian Ocean to conservation powerhouses on the Maasai Mara, the We Are Africa tribe truly represents the diversity and individual character of each country on the continent. After a fantastic founding year in which members came together from all corners of Africa, we thought it was time to introduce a few of the new additions who will be joining them for the first time at our 2015 edition.
2015 Conference Speaker | Zain Asher News anchor | CNN Newsroom Co-Anchor, CNN International Now an anchor at CNN International,
Next month, our tribe will come together in Cape Town to share and celebrate their individual stories of their countries, showcasing the incredible diversity of the continent along the way. To help illustrate this philosophy ahead of our 2015 edition, we’ve created a video (see a sneak peek above!) and invited our tribe members to tell us a story that illustrates how they are changing, inspiring or promoting their corners of the continent.