14 – 17 MAY 2018 | CAPE TOWN STADIUM, SOUTH AFRICA

WE ARE AFRICA IS THE CONTINENT’S HOTTEST GATHERING OF HIGH-END AFRICAN TRAVEL BRANDS, WORLD-CLASS BUYERS AND TOP INTERNATIONAL PRESS.

WITH A SHARED MISSION TO REBRAND AFRICAN TRAVEL TO RESONATE WITH THE GLOBAL TRAVELLER, OUR TRIBE CELEBRATES THE VIBRANT DIVERSITY, UNEXPLORED MYSTERY AND HEART-WARMING MAGIC OF THE CONTINENT AND HER ISLANDS.

TOGETHER, WE STAND UNITED TO DEMONSTRATE THAT AFRICA IS NOT ONE STORY.

Testimonial 12

“Incredible meetings and unforgettable social gatherings. It’s the only show in Southern Africa that high-end African product should invest in.”

LINDSEY ORRELL - TSWALU KALAHARI RESERVE

Testimonial 11

“Our best We Are Africa yet!! Simply mind blowing and success all round.”

HILTON WALKER - GREAT PLAINS CONSERVATION

Testimonial 10

“It’s a wonderful show that puts together quality product and buyers and can’t be compared to many other shows. To have the 3 days full of great meetings is a ROI hard to duplicate. And so well organised!”

BRUCE SIMPSON - NORTH ISLAND

Testimonial 9

“Wow, most amazing show ever attended, from the un-conference to the quality of vendors, just wow. Well Done.”

RICK REICHSFELD - ALPINE ADVENTURES/ADVENTURES AFRICA

Testimonial 8

“A fabulous first experience of WAA – who knew a work conference could be so fun?! Very high standard of accommodation, venues, catering, and entertainment, and of course all the right movers and shakers in attendance throughout. “

ALICE CALLANDER - SALLY AND ALICE TRAVEL CO.

Testimonial 7

“One of the best years at WAA – incredible appointments and great business. It really is a privilege for us to be at WAA, it is only when you attend this show that you realise how spoilt you are in comparison to other shows.”

SALLY GRAY - RED CARNATIONS HOTELS

Testimonial 6

“If you had to choose only one event to attend each year, WAA would be that event.”

DOMINIC GRAMMATICAS - GOVERNORS CAMP

Testimonial 5

“Honestly the most inspiring, creative, touching and rebellious trade show I’ve ever experienced! Full of visions, surprising finds and motivating debates about passionately trying new paths of partnerships in our trade.”

RENE ROSEBURG - THE PASSIONIST

Testimonial 4

“As a newbie, I had heard of the show many times from others and I was blown away. Best quality meetings I have ever had at any show. Slickest operation and great presentation.”

ROD CASSIDY - SANGHA LODGE

Testimonial 3

“Totally RAD! Absolutely breathtaking and highly creative!”

CYNTHIA MOTHELESI - BOTSWANA TOURISM ORGANISATION

THE BEAT

STORIES FROM WE ARE AFRICA, THE AFRICAN CONTINENT AND AROUND THE GLOBE

SAVING LIVES WITH CHILLI
Anton Crone | 16, August

Anton Crone investigates the success of virtual fences in keeping elephants a safe distance from crops and people – saving human and elephant lives in the process.

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Larry Achiampong Pan African Flag for the Relic Travellers' Alliance
Larry Achiampong’s Vision for a New Pan African Identity
James Davidson | 14, August

In order to embrace a new positive identity for Africa and its diaspora, it’s important not to sweep difficult conversations under the carpet. Multidisciplinary artist Larry Achiampong shows us all how conversation can promote worthwhile change.

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WATCH HIGHLIGHTS OF THE CONSERVATION LAB 2017
Olivia Squire | 08, August

Watch an impressive collection of innovators, inventors and well-meaning philanthropists working together to push things forward at the Conservation Lab 2017.

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IT’S A RUM THING: CAPE TOWN’S RUM REVOLUTION
Richard Holmes | 04, August

Rum is the latest spirit to get the small-batch handcrafted treatment, and Cape Town is hot on the heels of the trend, opening its first dedicated rum bar.

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MEET THE THREE NEWEST AFRICAN UNESCO WORLD HERITAGE SITES
Melissa Twigg | 31, July

At the 41st annual World Heritage Committee session in Krakow, Poland, earlier this year, Unesco voted to add three more African sites.

READ MORE
CHATTING COMMUNITY AND CONSERVATION WITH SAMWEL BROWN LENGALAI
Olivia Squire | 27, July

Samwel ‘Brown’ Lengalai is a proud Samburu and popular guide at Loisaba Tented Camp. We chat about his journey in tourism and role as a community ambassador.

READ MORE

HEADLINE PARTNER

South Africa Tourism


HOST CITY PARTNER

City of Cape Town


HOTEL PARTNERS

  • African Pride 15 On Orange Hotel
  • Belmond Mount Nelson Hotel
  • One and Only
  • The Table Bay
  • Taj Cape Town
  • The Twelve Apostles

OFFICIAL PARTNERS

  • Atta
  • XO Private
  • Classic Portfolio
  • Classic Safari Camps of Africa
  • Relais and Chateaux
  • The Leading Hotels of the World
  • XO Private

COLLABORATIONS

  • Bean There
  • CASA
  • Escape + Explore
  • Grand
  • Great Plains
  • Grosvenor Tours
  • Under The Influence
  • Uthando
  • Wilderness Safaris

THE BEAT is where you’ll find the latest stories from We Are Africa, the African continent and around the globe.

 

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