NOT ONE STORY

2000 languages. 54 countries. 1 continent.

Africa is rightly renowned for its beautiful landscapes and beautiful animals. However, it’s also so much more: a collection of many people, many voices, and many stories.

Similarly, We Are Africa is far more than a trade event. Each year brings a carefully curated selection of travel brands, world-class buyers and press to Cape Town, united by the determination to tell their individual stories of Africa.

Together, our tribe is challenging outdated, negative and monotone perceptions of the continent through travel. In demonstrating the uniqueness of each African country, we stand united in diversity.

BECAUSE WE ARE NOT ONE STORY. WE ARE AFRICA.

THE BEAT

STORIES FROM WE ARE AFRICA, THE AFRICAN CONTINENT AND AROUND THE GLOBE

Danielle Clough
INTERNET SENSATION DANIELLE CLOUGH IS MAKING A RACKET ABOUT CAPE TOWN CREATIVITY
James Davidson | 19, January

Cape Town creative Danielle Clough encapsulates both the pre- and post-viral world. The craft that she has become known for is as timeless as can be.

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Shark spotters are strategically positioned at elevated points above popular swimming and surfing beaches. Using polarised sunglasses and binoculars they scan the water and act as an early warning system for potentially dangerous sharks coming close to shore. © Shark Spotters
MEET THE MEN IN GREY SUITS: THE SHARK SPOTTERS OF CAPE TOWN
Richard Holmes | 17, January

Shark Spotters is an independent non-profit organisation that employs a remarkably simple solution to keep water users and sharks safely apart.

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HIT THE STREETS FOR FIRST THURSDAYS
Richard Holmes | 13, January

Travellers looking for a new way to discover Johannesburg or Cape Town need look no further than burgeoning art and design gatherings First Thursdays.

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[Photo: Cape Leopard Trust]
PROTECTING THE CAPE’S BIG CATS WITH THE CAPE LEOPARD TRUST
Richard Holmes | 12, January

Cape Leopards still roam wild, seen only by dedicated researchers working for the Cape Leopard Trust (CLT), a not-for-profit conserving the threatened cats.

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Johannesburg Tours: Lights, Gangs and All That Jazz, photo courtesy of Tour2.0
CHANGING TOURIST PERCEPTIONS OF AFRICA
Eugene Yiga | 10, January

Daniel Adidwa, Founder and CEO of Tour2.0, is a firm believer that growth of the cultural and community tourism sector will benefit tourists, trade, and our communities.

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CAPE TOWN’S FOODIE REVOLUTION HEADS FOR THE HILLS (OR WINELANDS)
Melissa Twigg | 06, January

The gastronomic transformation of the countryside around Cape Town means many foodie tourists are heading to the Cape Winelands.

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HEADLINE PARTNER

South Africa Tourism


HOST CITY PARTNER

City of Cape Town


HOTEL PARTNERS

  • African Pride 15 On Orange Hotel
  • Belmond Mount Nelson Hotel
  • One and Only
  • The Table Bay
  • Taj Cape Town
  • The Twelve Apostles

OFFICIAL PARTNERS

  • Atta
  • Classic Portfolio
  • Classic Safari Camps of Africa
  • The Leading Hotels of the World
  • Relais and Chateaux
  • XO Private

COLLABORATIONS

  • Bean There
  • Bizcommunity
  • Boston
  • Escape + Explore
  • Grosvenor Tours
  • Grand
  • South African Airways
  • Under The Influence
  • Uthando
  • Wilderness Safaris