- The Show
- The Tribe
- The Buzz
2000 languages. 54 countries. 1 continent.
Africa is rightly renowned for its beautiful landscapes and beautiful animals. However, it's also so much more: a collection of many people, many voices, and many stories.
Similarly, We Are Africa is far more than a trade event. Each year brings a carefully curated selection of travel brands, world-class buyers, and press united by the determination to tell their individual stories of Africa.
Together, our tribe is challenging outdated, negative and monotone perceptions of the continent through travel. In demonstrating the uniqueness of each African country, we stand united in diversity.
Because we are Not One Story. We Are Africa
Many of Africa's natural treasures are under severe threat. For Africa's vibrant wildlife diversity to continue to shine throughout the world, the environment and
local communities need to be protected or we risk losing it all.
The WAA Awards reveal the most inventive, inspiring and unexpected achievements defining the next chapter of African travel.
WATCH WE ARE AFRICA 2015 UNFOLD
Catch up on the action from We Are Africa 2015 with our just-launched review video.
WATCH LEVISON WOOD’S 2015 CONFERENCE TALK
Watch explorer Levison Wood give his keynote talk about walking the Nile and his story of Africa at the We Are Africa 2015 Conference.
CLLR ROXANNE HOORN GIVES US A LOWDOWN ON THE MOTHER CITY
The City’s Chairperson of Tourism Events and Economic Development on why she’s proud to be part of the tribe
WORD ON OUR ALLIANCE WITH INDABA
See the 2015 alliance between We Are Africa and Indaba in action and learn about the business benefits involved.