14 – 17 MAY 2018 | CAPE TOWN STADIUM, SOUTH AFRICA

WE ARE AFRICA IS THE CONTINENT’S HOTTEST GATHERING OF HIGH-END AFRICAN TRAVEL BRANDS, WORLD-CLASS BUYERS AND TOP INTERNATIONAL PRESS.

WITH A SHARED MISSION TO REBRAND AFRICAN TRAVEL TO RESONATE WITH THE GLOBAL TRAVELLER, OUR TRIBE CELEBRATES THE VIBRANT DIVERSITY, UNEXPLORED MYSTERY AND HEART-WARMING MAGIC OF THE CONTINENT AND HER ISLANDS.

TOGETHER, WE STAND UNITED TO DEMONSTRATE THAT AFRICA IS NOT ONE STORY.

Testimonial 12

“Incredible meetings and unforgettable social gatherings. It’s the only show in Southern Africa that high-end African product should invest in.”

LINDSEY ORRELL - TSWALU KALAHARI RESERVE

Testimonial 11

“Our best We Are Africa yet!! Simply mind blowing and success all round.”

HILTON WALKER - GREAT PLAINS CONSERVATION

Testimonial 10

“It’s a wonderful show that puts together quality product and buyers and can’t be compared to many other shows. To have the 3 days full of great meetings is a ROI hard to duplicate. And so well organised!”

BRUCE SIMPSON - NORTH ISLAND

Testimonial 9

“Wow, most amazing show ever attended, from the un-conference to the quality of vendors, just wow. Well Done.”

RICK REICHSFELD - ALPINE ADVENTURES/ADVENTURES AFRICA

Testimonial 8

“A fabulous first experience of WAA – who knew a work conference could be so fun?! Very high standard of accommodation, venues, catering, and entertainment, and of course all the right movers and shakers in attendance throughout. “

ALICE CALLANDER - SALLY AND ALICE TRAVEL CO.

Testimonial 7

“One of the best years at WAA – incredible appointments and great business. It really is a privilege for us to be at WAA, it is only when you attend this show that you realise how spoilt you are in comparison to other shows.”

SALLY GRAY - RED CARNATIONS HOTELS

Testimonial 6

“If you had to choose only one event to attend each year, WAA would be that event.”

DOMINIC GRAMMATICAS - GOVERNORS CAMP

Testimonial 5

“Honestly the most inspiring, creative, touching and rebellious trade show I’ve ever experienced! Full of visions, surprising finds and motivating debates about passionately trying new paths of partnerships in our trade.”

RENE ROSEBURG - THE PASSIONIST

Testimonial 4

“As a newbie, I had heard of the show many times from others and I was blown away. Best quality meetings I have ever had at any show. Slickest operation and great presentation.”

ROD CASSIDY - SANGHA LODGE

Testimonial 3

“Totally RAD! Absolutely breathtaking and highly creative!”

CYNTHIA MOTHELESI - BOTSWANA TOURISM ORGANISATION

THE BEAT

STORIES FROM WE ARE AFRICA, THE AFRICAN CONTINENT AND AROUND THE GLOBE

BELIEVE YOUR EARS: ZEITZ MUSEUM OF CONTEMPORARY ART AFRICA IS OPEN
Melissa Twigg | 22, September

Today the 100,000-square-foot Zeitz Museum of Contemporary Art Africa opens its doors to the public. As the biggest public art space to launch on the continent for more than a century, it looks set to change the contemporary art market as we know it.

READ MORE
A SIP FROM THE SOUTHERN TIP
Richard Holmes | 20, September

The rolling hills and grasslands of the Agulhas Plain are new territory when it comes to South African winemaking, but there a handful of talented winemakers are quietly crafting award-winning cool-climate wines.

READ MORE
AFRICA’S FIRST RADISSON RED OPENS FOR BUSINESS
Richard Holmes | 12, September

After months of planning, construction and ‘curating’, Radisson RED Cape Town throws open its doors today. We chatted to Irish-born ‘curator’ Dale Simpson about what sets Cape Town’s newest hotel apart.

READ MORE
CASTING FOR TIGERS
Richard Holmes | 05, September

Adventurous anglers from across the world are coming to Africa in search of tigers… Tiger fishing, that is, which is centred on the mighty Zambezi River.

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AFRICA IN VOGUE
Melissa Twigg | 04, September

The continent’s top boutiques, hotel gift shops and department stores can swap their European and American lines for clothes by the plethora of talented local designers: African fashion is finally in the global spotlight.

READ MORE
CONVERSATIONS WITH THE ELDERS
WAA Admin | 01, September

The Founding Director of Uthando (Love) South Africa, We Are Africa’s community development partner, explains the sentiment behind Conversations With the Elders: a unique book that tells the heart-wrenching, yet truly inspiring stories of South Africa’s ageing black population.

READ MORE

HEADLINE PARTNER

South Africa Tourism


HOST CITY PARTNER

City of Cape Town


HOTEL PARTNERS

  • African Pride 15 On Orange Hotel
  • Belmond Mount Nelson Hotel
  • One and Only
  • The Table Bay
  • Taj Cape Town
  • The Twelve Apostles

OFFICIAL PARTNERS

  • Atta
  • XO Private
  • Classic Portfolio
  • Classic Safari Camps of Africa
  • Relais and Chateaux
  • The Leading Hotels of the World
  • XO Private

COLLABORATIONS

  • Bean There
  • CASA
  • Escape + Explore
  • Grand
  • Great Plains
  • Grosvenor Tours
  • Under The Influence
  • Uthando
  • Wilderness Safaris

THE BEAT is where you’ll find the latest stories from We Are Africa, the African continent and around the globe.

 

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