14 – 17 MAY 2018 | CAPE TOWN STADIUM | SOUTH AFRICA

NOT ONE STORY

2000 languages. 54 countries. 1 continent.

Africa is rightly renowned for its beautiful landscapes and beautiful animals. However, it’s also so much more: a collection of many people, many voices, and many stories.

Similarly, We Are Africa is far more than a trade event. Each year brings a carefully curated selection of travel brands, world-class buyers and press to Cape Town, united by the determination to tell their individual stories of Africa.

Together, our tribe is challenging outdated, negative and monotone perceptions of the continent through travel. In demonstrating the uniqueness of each African country, we stand united in diversity.

BECAUSE WE ARE NOT ONE STORY. WE ARE AFRICA.

THE BEAT

STORIES FROM WE ARE AFRICA, THE AFRICAN CONTINENT AND AROUND THE GLOBE

WHO SHOULD DESIGN YOUR NEXT HOTEL?
WAA Admin | 26, June

From vegetable- dyed textiles and charmingly wonky ceramics to sleek lighting and avant-garde sculpture, Emma Love looks to Africa’s homegrown designers for her interior inspiration.

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FINDING SERENITY IN THE MOUTH OF A VOLCANO ON THE ALBERTINE RIFT
Katie Palmer | 23, June

In the depths of a dormant volcano, Anton Crone finds an explosion of wildlife and a lake so idyllic he finds himself wondering why his ancestors ever left.

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TALKING COMMUNITIES AND CONSERVATION WITH CHRISTABELLE PEECH
Katie Palmer | 22, June

The subject of how to successfully and sensitively integrate local communities into conservation efforts was a recurring theme at the 2017 Conservation Lab. We caught up with Christabelle Peech, who works on behalf of The Hide Community Trust, The Hide Safari Camp and Hwange National Park, to get her take.

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GO UP IN THE WORLD WITH THESE AFRICAN AERIAL ADVENTURES
Richard Holmes | 20, June

Looking for a new perspective on Africa? Throw one of these African aerial adventures into the itinerary for your next trip…

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DR RICHARD LEAKEY INSPIRES AT FUSE
Katie Palmer | 14, June

Hit play on Dr. Richard Leakey’s INSPIRE talk at FUSE, We Are Africa’s inaugural un-conference.

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BISATE LODGE IS (ALMOST) OPEN FOR BUSINESS
Richard Holmes | 13, June

Wilderness Safaris has all hands on deck ahead of the opening of its first Rwandan property, Bisate Lodge, at the end of June.

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HEADLINE PARTNER

South Africa Tourism


HOST CITY PARTNER

City of Cape Town


HOTEL PARTNERS

  • African Pride 15 On Orange Hotel
  • Belmond Mount Nelson Hotel
  • One and Only
  • The Table Bay
  • Taj Cape Town
  • The Ritz
  • The Twelve Apostles

OFFICIAL PARTNERS

  • Atta
  • XO Private
  • Classic Portfolio
  • Classic Safari Camps of Africa
  • Relais and Chateaux
  • The Leading Hotels of the World
  • XO Private

COLLABORATIONS

  • Bean There
  • CASA
  • Escape + Explore
  • Grand
  • Great Plains
  • Grosvenor Tours
  • Under The Influence
  • Uthando
  • Wilderness Safaris