NOT ONE STORY

The Tribe

2000 languages. 54 countries. 1 continent.

Africa is rightly renowned for its beautiful landscapes and beautiful animals. However, it's also so much more: a collection of many people, many voices, and many stories.

Similarly, We Are Africa is far more than a trade event. Each year brings a carefully curated selection of travel brands and world-class buyers united by the determination to tell their individual stories of Africa.

Together, our tribe is challenging outdated, negative and monotone perceptions of the continent through travel. In demonstrating the uniqueness of each African country, we stand united in diversity.

Because we are Not One Story. We Are Africa.

4 - 7 MAY 2015 | CAPE TOWN STADIUM, SOUTH AFRICA
CONSERVATION LAB

CONSERVATION LAB

Many of Africa's natural treasures are under severe threat. For Africa's vibrant wildlife diversity to continue to shine throughout the world, the environment and
local communities need to be protected or we risk losing it all.

WE ARE AFRICA INNOVATION AWARDS 2015

WE ARE AFRICA INNOVATION AWARDS 2015

The WAA Awards reveal the most inventive, inspiring and unexpected achievements defining the next chapter of African travel. Tell us your story and apply now for 2015.

2 Shows 1 Africa
Word of Mouth
Virtual Tour
We Are Africa 2014
CONSERVATION
WAA NEWS
CONTEMPORARY AFRICA

NOT ONE STORY

WAA FOUNDER SERGE DIVE INVITES OUR TRIBE TO NARRATE THEIR UNIQUE STORIES OF AFRICA

We're giving our tribe the opportunity to narrate their individual stories of Africa. In demonstrating the uniqueness of each African country, we stand united in diversity.

TELL AFRICA'S NEXT CHAPTER

WAA 2015 AWARDS NOW OPEN

The annual We Are Africa Innovation Awards reveal the most inventive, inspiring and unexpected achievements defining the next chapter of African travel.
Click here to apply

SUSTAINABILITY MATTERS

AFRICAN TRAVEL EXPERTS SHARE THEIR KNOWLEDGE AT WAA'S SISTER SHOW

Cheli & Peacock's Stefano Cheli and Wilderness Safaris' Keith Vincent share their conservation knowledge at WAA's sister show, PURE Life Experiences.

CONSERVATION LAB 2015

EXPLORING THE DEBATES AT THE HEART OF AFRICAN CONSERVATION

The Conservation Lab will take place on Monday 4 May and will invite thought leaders to address our tribe on the crucial issues of conservation and sustainable development in travel.

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