14 – 17 MAY 2018 | CAPE TOWN STADIUM, SOUTH AFRICA

WE ARE AFRICA IS THE CONTINENT’S HOTTEST GATHERING OF HIGH-END AFRICAN TRAVEL BRANDS, WORLD-CLASS BUYERS AND TOP INTERNATIONAL PRESS.

WITH A SHARED MISSION TO REBRAND AFRICAN TRAVEL TO RESONATE WITH THE GLOBAL TRAVELLER, OUR TRIBE CELEBRATES THE VIBRANT DIVERSITY, UNEXPLORED MYSTERY AND HEART-WARMING MAGIC OF THE CONTINENT AND HER ISLANDS.

TOGETHER, WE STAND UNITED TO DEMONSTRATE THAT AFRICA IS NOT ONE STORY.

Testimonial 12

“Incredible meetings and unforgettable social gatherings. It’s the only show in Southern Africa that high-end African product should invest in.”

LINDSEY ORRELL - TSWALU KALAHARI RESERVE

Testimonial 11

“Our best We Are Africa yet!! Simply mind blowing and success all round.”

HILTON WALKER - GREAT PLAINS CONSERVATION

Testimonial 10

“It’s a wonderful show that puts together quality product and buyers and can’t be compared to many other shows. To have the 3 days full of great meetings is a ROI hard to duplicate. And so well organised!”

BRUCE SIMPSON - NORTH ISLAND

Testimonial 9

“Wow, most amazing show ever attended, from the un-conference to the quality of vendors, just wow. Well Done.”

RICK REICHSFELD - ALPINE ADVENTURES/ADVENTURES AFRICA

Testimonial 8

“A fabulous first experience of WAA – who knew a work conference could be so fun?! Very high standard of accommodation, venues, catering, and entertainment, and of course all the right movers and shakers in attendance throughout. “

ALICE CALLANDER - SALLY AND ALICE TRAVEL CO.

Testimonial 7

“One of the best years at WAA – incredible appointments and great business. It really is a privilege for us to be at WAA, it is only when you attend this show that you realise how spoilt you are in comparison to other shows.”

SALLY GRAY - RED CARNATIONS HOTELS

Testimonial 6

“If you had to choose only one event to attend each year, WAA would be that event.”

DOMINIC GRAMMATICAS - GOVERNORS CAMP

Testimonial 5

“Honestly the most inspiring, creative, touching and rebellious trade show I’ve ever experienced! Full of visions, surprising finds and motivating debates about passionately trying new paths of partnerships in our trade.”

RENE ROSEBURG - THE PASSIONIST

Testimonial 4

“As a newbie, I had heard of the show many times from others and I was blown away. Best quality meetings I have ever had at any show. Slickest operation and great presentation.”

ROD CASSIDY - SANGHA LODGE

Testimonial 3

“Totally RAD! Absolutely breathtaking and highly creative!”

CYNTHIA MOTHELESI - BOTSWANA TOURISM ORGANISATION

THE BEAT

STORIES FROM WE ARE AFRICA, THE AFRICAN CONTINENT AND AROUND THE GLOBE

Aida Muluneh, Dinkenesh Part One (2016) at David Krut Projects – courtesy of 1:54 / via artnet News
HOW AFRICAN ART FAIRS ARE BRINGING MORE TOURISM TO THE CONTINENT
Melissa Twigg | 23, January

When just 0.05 per cent of the works shown at Art Basel or the Frieze Art Fair are of African origin, the African-centric 1:54 Art Fair has proved revolutionary in raising the profile of African art outside of the continent, and consequently, in bringing more tourism to Africa. But are region-specific shows excluding Africa from art’s central stage?

READ MORE
WELCOME TO THE TRIBE: 3 AFRICAN BEACH RETREATS FOR JANUARY BLUES
Lucy Shave | 20, January

Truly secluded beach retreats are hard to come by, even in low season – but pockets of true tranquility can still be found; you just have to know where to look. Lucy Shave points you in the direction of a trio of new tribe members, from Zanzibar to Plettenberg Bay.

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Doing well by doing good at Wolwedans – courtesy of the Wolwedans Foundation
DOING WELL BY DOING GOOD
Richard Holmes | 19, January

Richard Holmes introduces the Wolwedans Foundation Trust, a stellar example of how to walk the walk when it comes bringing tangible benefits to the local community.

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Four Seasons Resort Seychelles – courtesy of Four Seasons Resort Seychelles
TOP PICKS: FIVE HOT PROPERTIES IN 2018
Richard Holmes | 05, January

2018 may still be young, but its calendar is already jam-packed with new openings across our continent. From the lush forests of Rwanda to the sparkling sands of the Seychelles, there’s no shortage of exciting new destinations to entice visitors to Africa. Here are five of our favourites…

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PRESERVE TRADITIONS AND EMBRACE CHANGE: SARA OUHADDOU’S BLUEPRINT FOR PROGRESSIVE CULTURAL IDENTITY
James Davidson | 04, January

Introducing Sara Ouhaddou, the French-Moroccan artist combining the craft traditions of the Arab and Islamic world with international contemporary culture – an inspiration for African nations in an age of globalisation, showing them to move forward while keeping their own singular identities.

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WELCOME TO THE TRIBE: AFRICA ON TOUR
Lucy Shave | 29, December

Forget tired tours and predictable routes – from Sideways-inspired wine excursions to immersive festival experiences, discover three new exhibitors who are are blazing an experiential trail across the continent.

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HEADLINE PARTNER

South Africa Tourism


HOST CITY PARTNER

City of Cape Town


HOTEL PARTNERS

  • African Pride 15 On Orange Hotel
  • Belmond Mount Nelson Hotel
  • One and Only
  • The Table Bay
  • Taj Cape Town
  • The Twelve Apostles

OFFICIAL PARTNERS

  • Atta
  • XO Private
  • Classic Portfolio
  • Classic Safari Camps of Africa
  • Relais and Chateaux
  • The Leading Hotels of the World
  • XO Private

COLLABORATIONS

  • Bean There
  • CASA
  • Escape + Explore
  • Grand
  • Great Plains
  • Grosvenor Tours
  • Under The Influence
  • Uthando
  • Wilderness Safaris