14 – 17 MAY 2018 | CAPE TOWN STADIUM | SOUTH AFRICA

NOT ONE STORY

2000 languages. 54 countries. 1 continent.

Africa is rightly renowned for its beautiful landscapes and beautiful animals. However, it’s also so much more: a collection of many people, many voices, and many stories.

Similarly, We Are Africa is far more than a trade event. Each year brings a carefully curated selection of travel brands, world-class buyers and press to Cape Town, united by the determination to tell their individual stories of Africa.

Together, our tribe is challenging outdated, negative and monotone perceptions of the continent through travel. In demonstrating the uniqueness of each African country, we stand united in diversity.

BECAUSE WE ARE NOT ONE STORY. WE ARE AFRICA.

THE BEAT

STORIES FROM WE ARE AFRICA, THE AFRICAN CONTINENT AND AROUND THE GLOBE

GO UP IN THE WORLD WITH THESE AFRICAN AERIAL ADVENTURES
Richard Holmes | 20, June

Looking for a new perspective on Africa? Throw one of these African aerial adventures into the itinerary for your next trip…

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DR RICHARD LEAKEY INSPIRES AT FUSE
Katie Palmer | 14, June

Hit play on Dr. Richard Leakey’s INSPIRE talk at FUSE, We Are Africa’s inaugural un-conference.

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BISATE LODGE IS (ALMOST) OPEN FOR BUSINESS
Richard Holmes | 13, June

Wilderness Safaris has all hands on deck ahead of the opening of its first Rwandan property, Bisate Lodge, at the end of June.

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GET SWALLOWED UP BY THE DESIGNS OF SOUTH AFRICA’S PORKY HEFER
James Davidson | 08, June

Singularly African; unashamedly buoyant; and delivering a sanguine shot of unaffected joy, designer Porky Hefer’s work has only just begun.

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TAKE A SPIN IN NAIROBI WITH RIDE SHARING START-UP LITTLE
Richard Holmes | 01, June

Blending global trends with homegrown tech smarts and an innate understanding of local norms, Kenya’s globetrotting technology company Craft Silicon

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NOT ONE STORY: CAPE TOWN’S LITERARY REVOLUTION
Melissa Twigg | 31, May

Now home to two of the most important literary festivals in Africa, Cape Town is fast becoming the publishing hub of the continent.

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HEADLINE PARTNER

South Africa Tourism


HOST CITY PARTNER

City of Cape Town


HOTEL PARTNERS

  • African Pride 15 On Orange Hotel
  • Belmond Mount Nelson Hotel
  • One and Only
  • The Table Bay
  • Taj Cape Town
  • The Ritz
  • The Twelve Apostles

OFFICIAL PARTNERS

  • Atta
  • XO Private
  • Classic Portfolio
  • Classic Safari Camps of Africa
  • Relais and Chateaux
  • The Leading Hotels of the World
  • XO Private

COLLABORATIONS

  • Bean There
  • CASA
  • Escape + Explore
  • Grand
  • Great Plains
  • Grosvenor Tours
  • Under The Influence
  • Uthando
  • Wilderness Safaris