14 – 17 MAY 2018 | CAPE TOWN STADIUM, SOUTH AFRICA

WE ARE AFRICA IS THE CONTINENT’S HOTTEST GATHERING OF HIGH-END AFRICAN TRAVEL BRANDS, WORLD-CLASS BUYERS AND TOP INTERNATIONAL PRESS.

WITH A SHARED MISSION TO REBRAND AFRICAN TRAVEL TO RESONATE WITH THE GLOBAL TRAVELLER, OUR TRIBE CELEBRATES THE VIBRANT DIVERSITY, UNEXPLORED MYSTERY AND HEART-WARMING MAGIC OF THE CONTINENT AND HER ISLANDS.

TOGETHER, WE STAND UNITED TO DEMONSTRATE THAT AFRICA IS NOT ONE STORY.

Testimonial 12

“Incredible meetings and unforgettable social gatherings. It’s the only show in Southern Africa that high-end African product should invest in.”

LINDSEY ORRELL - TSWALU KALAHARI RESERVE

Testimonial 11

“Our best We Are Africa yet!! Simply mind blowing and success all round.”

HILTON WALKER - GREAT PLAINS CONSERVATION

Testimonial 10

“It’s a wonderful show that puts together quality product and buyers and can’t be compared to many other shows. To have the 3 days full of great meetings is a ROI hard to duplicate. And so well organised!”

BRUCE SIMPSON - NORTH ISLAND

Testimonial 9

“Wow, most amazing show ever attended, from the un-conference to the quality of vendors, just wow. Well Done.”

RICK REICHSFELD - ALPINE ADVENTURES/ADVENTURES AFRICA

Testimonial 8

“A fabulous first experience of WAA – who knew a work conference could be so fun?! Very high standard of accommodation, venues, catering, and entertainment, and of course all the right movers and shakers in attendance throughout. “

ALICE CALLANDER - SALLY AND ALICE TRAVEL CO.

Testimonial 7

“One of the best years at WAA – incredible appointments and great business. It really is a privilege for us to be at WAA, it is only when you attend this show that you realise how spoilt you are in comparison to other shows.”

SALLY GRAY - RED CARNATIONS HOTELS

Testimonial 6

“If you had to choose only one event to attend each year, WAA would be that event.”

DOMINIC GRAMMATICAS - GOVERNORS CAMP

Testimonial 5

“Honestly the most inspiring, creative, touching and rebellious trade show I’ve ever experienced! Full of visions, surprising finds and motivating debates about passionately trying new paths of partnerships in our trade.”

RENE ROSEBURG - THE PASSIONIST

Testimonial 4

“As a newbie, I had heard of the show many times from others and I was blown away. Best quality meetings I have ever had at any show. Slickest operation and great presentation.”

ROD CASSIDY - SANGHA LODGE

Testimonial 3

“Totally RAD! Absolutely breathtaking and highly creative!”

CYNTHIA MOTHELESI - BOTSWANA TOURISM ORGANISATION

THE BEAT

STORIES FROM WE ARE AFRICA, THE AFRICAN CONTINENT AND AROUND THE GLOBE

Fabrice Monteiro
FUTURE SHOCK: FABRICE MONTEIRO’S PROPHETIC SPIRITS WARN OF KEEPING COMPLACENT
James Davidson | 18, July

Belgian-Beninese photographer Fabrice Monteiro’s The Prophecy is an ongoing body of work giving key environmental issues the repulsive makeover they deserve.

READ MORE
EVERY DROP COUNTS: CONSERVING WATER IN CAPE TOWN
Richard Holmes | 14, July

Cape Town’s hospitality industry is doing a sterling job in educating guests on the need to conserve the region’s water.

READ MORE
THE EMOTIONAL POWER OF RHINO NOTCHING
Melissa Twigg | 13, July

andBeyond and Great Plains Conservation’s new rhino notching project is an entirely new experience of giving, as well as a wonderful example of putting competition aside to achieve conservation success.

READ MORE
WAVE TO THE WHALES ON THE WESTERN CAPE
Richard Holmes | 11, July

The annual arrival of Southern Right Whales to the Western Cape also brings binocular-toting tourists from across the globe seeking whale watching opportunities.

READ MORE
A RIVER DAMNED: CHOKING THE ZAMBEZI RIVER
Anton Crone | 11, July

Solar and wind power, coupled with a sense of environmental responsibility, are the best option for an electrified future. Yet still, a river is being dammed.

READ MORE
WHERE THE SAND MEETS THE SEA
WAA Admin | 11, July

Africa’s beaches offer everything from urban marketplaces and extreme sports to sanctuaries teeming with wildlife and deserted stretches of sand.

READ MORE

HEADLINE PARTNER

South Africa Tourism


HOST CITY PARTNER

City of Cape Town


HOTEL PARTNERS

  • African Pride 15 On Orange Hotel
  • Belmond Mount Nelson Hotel
  • One and Only
  • The Table Bay
  • Taj Cape Town
  • The Twelve Apostles

OFFICIAL PARTNERS

  • Atta
  • XO Private
  • Classic Portfolio
  • Classic Safari Camps of Africa
  • Relais and Chateaux
  • The Leading Hotels of the World
  • XO Private

COLLABORATIONS

  • Bean There
  • CASA
  • Escape + Explore
  • Grand
  • Great Plains
  • Grosvenor Tours
  • Under The Influence
  • Uthando
  • Wilderness Safaris

THE BEAT is where you’ll find the latest stories from We Are Africa, the African continent and around the globe.

 

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