Home – Made In Africa Gallery

@frommozwithstyle in Mozambique

@shashinaidoo in South Africa

“Africans don’t have any fashion sense.”

“Africa is such a divided continent.”

@muyingosiraj in Uganda

“Africa is all vast, flat, uninhabited plains.”

@louisphilippedegagoue in Mali

“Egypt is just pyramids, right?”

@heesopedia in Egypt

“I heard that all Africans live in mud huts.”

@mastercrentsil in Ghana

“No one in Africa has enough to eat.”

@tstmkrsafrica in Ghana

“Africa is full of protests and riots.”

“I’d be frightened to go to Africa; it’s so violent.”

@deposito in Egypt

“There’s no snow in Africa.”

@juancarlosluisgallo in Tanzania

“The only African wildlife worth seeing are lions, elephants and rhinos.”

@testmeat in South Africa

@abigail_613 in Tanzania

@shashinaidoo in South Africa

“They only know how to play the drums in Africa.”

@offshoots in Morocco

“Africa doesn’t have seasons.”

“African art is just wooden masks and beads.”

@nelsonmakamo in South Africa

“I would never describe Africa as elegant.”

For We Are Africa 2016, we’re using real Instagram images captured from around the continent to disprove commonly-held stereotypes and instead, tell the story Made In Africa.

Discover more about the concept behind the campaign – and to be in with a chance of being featured in our gallery, show us your stories Made In Africa by tagging your pictures on Instagram with #NotOneStory.


NOT ONE STORY

2000 languages. 54 countries. 1 continent.

Africa is rightly renowned for its beautiful landscapes and beautiful animals. However, it’s also so much more: a collection of many people, many voices, and many stories.

Similarly, We Are Africa is far more than a trade event. Each year brings a carefully curated selection of travel brands, world-class buyers and press to Cape Town, united by the determination to tell their individual stories of Africa.

Together, our tribe is challenging outdated, negative and monotone perceptions of the continent through travel. In demonstrating the uniqueness of each African country, we stand united in diversity.

BECAUSE WE ARE NOT ONE STORY. WE ARE AFRICA.

HEADLINE PARTNER

South Africa Tourism


HOST CITY PARTNER

City of Cape Town


HOTEL PARTNERS

  • African Pride 15 On Orange Hotel
  • Belmond Mount Nelson Hotel
  • Cape Grace
  • One and Only
  • The Table Bay
  • Taj Cape Town
  • The Twelve Apostles

OFFICIAL PARTNERS

  • Atta
  • Classic Portfolio
  • Classic Safari Camps of Africa
  • The Leading Hotels of the World
  • Preferred Hotels and Resorts
  • Relais and Chateaux
  • XO Private
  • Cape Town and Western Cape

COLLABORATIONS

  • The Bungalow
  • Uthando
  • South African Airways
  • Luxury Africa
  • GOLD
  • Grosvenor Tours
  • Grand
  • Escape + Explore
  • Boston
  • Bean There
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