NOT ONE STORY

The Tribe

2000 languages. 54 countries. 1 continent.

Africa is rightly renowned for its beautiful landscapes and beautiful animals. However, it's also so much more: a collection of many people, many voices, and many stories.

Similarly, We Are Africa is far more than a trade event. Each year brings a carefully curated selection of travel brands, world-class buyers, and press united by the determination to tell their individual stories of Africa.

Together, our tribe is challenging outdated, negative and monotone perceptions of the continent through travel. In demonstrating the uniqueness of each African country, we stand united in diversity.

Because we are Not One Story. We Are Africa

4 - 7 MAY 2015 | CAPE TOWN STADIUM, SOUTH AFRICA
CONSERVATION LAB

CONSERVATION LAB

Many of Africa's natural treasures are under severe threat. For Africa's vibrant wildlife diversity to continue to shine throughout the world, the environment and
local communities need to be protected or we risk losing it all.

WE ARE AFRICA INNOVATION AWARDS 2015

WE ARE AFRICA INNOVATION AWARDS 2015

The WAA Awards reveal the most inventive, inspiring and unexpected achievements defining the next chapter of African travel.

2 Shows 1 Africa
Word of Mouth
Virtual Tour
We Are Africa 2014

CHAPTERS OF AFRICA

GET A SNEAK PEEK OF OUR NEW VIDEO AND HEAR STORIES OF INSPIRING AND INNOVATIVE AFRICA

Get a sneak peek of our latest video and hear Tintswalo Atlantic, Escape+Explore and Boston Breweries tell their stories of the continent.

UNTOLD STORIES

INTRODUCING OUR NEW COMMUNITY ENGAGEMENT INITIATIVE

Meet the African operators taking part in our new initiative, chosen because of the real benefits they are generating for local communities.

A CONSERVATION STORY

CONSERVATION LAB SPEAKER PETER FEARNHEAD WEIGHS IN WITH HIS VIEWS

Hear the founder and CEO of African Parks, Peter Fearnhead, on the challenges and successes facing both conservationists and the safari industry.

CAPE TOWN CALLING

INTRODUCING OUR MOTHER CITY VIA OUR PARTNER HOTELS

Discover how each of our 2015 partner hotels is redefining the Cape Town experience in their own way.

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