NOT ONE STORY
2000 languages. 54 countries. 1 continent.
Africa is rightly renowned for its beautiful landscapes and beautiful animals. However, it’s also so much more: a collection of many people, many voices, and many stories.
Similarly, We Are Africa is far more than a trade event. Each year brings a carefully curated selection of travel brands, world-class buyers and press to Cape Town, united by the determination to tell their individual stories of Africa.
Together, our tribe is challenging outdated, negative and monotone perceptions of the continent through travel. In demonstrating the uniqueness of each African country, we stand united in diversity.
BECAUSE WE ARE NOT ONE STORY. WE ARE AFRICA.
STORIES FROM WE ARE AFRICA, THE AFRICAN CONTINENT AND AROUND THE GLOBE
The new hospitality landscape revolves less around brands talking about themselves and more around people talking about brands. Enter offline activities, communities and collaborations as hospitality’s new marketing strategy.
From sun-seekers soaking up the sands of Cape Town’s glamorous Atlantic seaboard, to eco-tourists watching Leatherback turtles lay their eggs
Taking place at FUSE, We Are Africa’s first un-conference in partnership with Wilderness Safaris, hosted at Grand Café & Beach, SPARK is your chance to stand in front of Africa’s leading high-end travel experts and pitch your groundbreaking idea that will change the future of the industry. Find out how to get involved.
While the menu at Greenhouse is undoubtedly indulgent, chef Ashley Moss and his team of chefs are working hard to ensure not a single scrap goes to waste.
Peter Mabeo is the founder of a design brand that harnesses internationally-revered design talent and places it alongside their own homegrown design team.
Celebrating diversity, Burkina Faso’s FESPACO film festival aims to bring together the brightest and best from Africa’s fast-growing film industry.
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