NOT ONE STORY

2000 languages. 54 countries. 1 continent.

Africa is rightly renowned for its beautiful landscapes and beautiful animals. However, it’s also so much more: a collection of many people, many voices, and many stories.

Similarly, We Are Africa is far more than a trade event. Each year brings a carefully curated selection of travel brands, world-class buyers and press to Cape Town, united by the determination to tell their individual stories of Africa.

Together, our tribe is challenging outdated, negative and monotone perceptions of the continent through travel. In demonstrating the uniqueness of each African country, we stand united in diversity.

BECAUSE WE ARE NOT ONE STORY. WE ARE AFRICA.

THE BEAT

STORIES FROM WE ARE AFRICA, THE AFRICAN CONTINENT AND AROUND THE GLOBE

MEET THE SPEAKERS WITH A SPARK IN THEIR EYE
Katie Palmer | 25, April

With less than a week until FUSE, we caught up with our SPARK speakers to put them through their paces ahead of We Are Africa’s first un-conference. Four questions; four minutes – go!

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SEE CAPE TOWN FROM A DIFFERENT POINT OF VIEW AT OUR PARTNER HOTELS
Katie Palmer | 25, April

As the tribe packs their bags and prepares to call one of our incredible partner hotels ‘home’, we find out more about the unique experiences on offer.

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GET THE VIBE AT OUR FIRST POP-UP SHOP
Olivia Squire | 25, April

Introducing our pop-up shop, VIBE, where you can discover an explosion of modern African brands that celebrate the continent’s contemporary creative spirit.

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REV UP FOR WE ARE AFRICA 2017 WITH GREAT PLAINS CONSERVATION
WAA Admin | 25, April

To celebrate the power of transformative travel, Great Plains Conservation has pimped out a Land Rover and are journeying to We Are Africa 2017!

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GO ON A GASTRO SAFARI WITH NAMIBIA EXCLUSIVE
Melissa Twigg | 20, April

Namibia Exclusive is taking the safari focus away from the animals and directing it towards the talents of local chefs, waiters and lodge managers.

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COLOUR (DRESS) CODE
Katie Palmer | 18, April

We Are Africa has a bold new dress code: cast aside your musty tradeshow wardrobe, embrace the continent’s creative aesthetic and let loose your personality with your show attire. Are you ready for a creative explosion?

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HEADLINE PARTNER

South Africa Tourism


HOST CITY PARTNER

City of Cape Town


HOTEL PARTNERS

  • African Pride 15 On Orange Hotel
  • Belmond Mount Nelson Hotel
  • One and Only
  • The Table Bay
  • Taj Cape Town
  • The Ritz
  • The Twelve Apostles

OFFICIAL PARTNERS

  • Atta
  • XO Private
  • Classic Portfolio
  • Classic Safari Camps of Africa
  • Relais and Chateaux
  • The Leading Hotels of the World
  • XO Private

COLLABORATIONS

  • Bean There
  • CASA
  • Escape + Explore
  • Grand
  • Great Plains
  • Grosvenor Tours
  • Under The Influence
  • Uthando
  • Wilderness Safaris