NOT ONE STORY

2000 languages. 54 countries. 1 continent.

Africa is rightly renowned for its beautiful landscapes and beautiful animals. However, it’s also so much more: a collection of many people, many voices, and many stories.

Similarly, We Are Africa is far more than a trade event. Each year brings a carefully curated selection of travel brands, world-class buyers and press to Cape Town, united by the determination to tell their individual stories of Africa.

Together, our tribe is challenging outdated, negative and monotone perceptions of the continent through travel. In demonstrating the uniqueness of each African country, we stand united in diversity.

BECAUSE WE ARE NOT ONE STORY. WE ARE AFRICA.

THE BEAT

STORIES FROM WE ARE AFRICA, THE AFRICAN CONTINENT AND AROUND THE GLOBE

Mother's Ruin
MOTHER CITY’S RUIN? HOW CAPE TOWN IS BECOMING THE GIN CAPITAL OF AFRICA
Melissa Twigg | 07, December

Cape Town bars are including South African-made gins on their menus: no surprise as the world wakes up to the juniper-based delights of the Cape.

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MEALS ON WHEELS: MEET SOUTH AFRICA’S TASTIEST FOOD TRUCKS
Richard Holmes | 06, December

South Africa’s food truck scene is popping, with a boom in the number of mobile kitchens hitting city streets over the past five years.

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Tropical Fish
AFRICAN THEATRE SHINES AT KAMPALA INTERNATIONAL THEATRE FESTIVAL
Richard Holmes | 30, November

The curtain fell on the third Kampala International Theatre Festival last weekend, hosting a fascinating array of productions from across the continent.

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Eat Out: South Africa’s best restaurants
Eugene Yiga | 29, November

The annual Eat Out Mercedes-Benz Restaurant Awards took place in Cape Town just over a week ago. Here’s a guide to the best places to eat out in South Africa…

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Photo by Pippa Hankinson
SIDESHOW ‘SANCTUARIES’
Anton Crone | 25, November

Anton Crone on how tourists can make a difference by avoiding facilities that exploit animals and focusing on tours where they can appreciate animals in their natural element.

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FOUR MONTHS OUT, WE TALK TO LIZ BIDEN ABOUT THE SILO CAPE TOWN
Olivia Squire | 22, November

We talk to Royal Portfolio’s Liz Biden about the inspiration behind The Silo Cape Town, what visitors can expect from 1 March 2017 and what’s next for the brand.

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HEADLINE PARTNER

South Africa Tourism


HOST CITY PARTNER

City of Cape Town


HOTEL PARTNERS

  • African Pride 15 On Orange Hotel
  • Belmond Mount Nelson Hotel
  • One and Only
  • The Table Bay
  • Taj Cape Town
  • The Twelve Apostles

OFFICIAL PARTNERS

  • Atta
  • Classic Portfolio
  • Classic Safari Camps of Africa
  • The Leading Hotels of the World
  • Relais and Chateaux
  • XO Private

COLLABORATIONS

  • Bean There
  • Bizcommunity
  • Boston
  • Escape + Explore
  • GOLD
  • Grosvenor Tours
  • Grand
  • Luxury Africa
  • South African Airways
  • Under The Influence
  • Uthando
  • Wilderness Safaris