NOT ONE STORY

2000 languages. 54 countries. 1 continent.

Africa is rightly renowned for its beautiful landscapes and beautiful animals. However, it’s also so much more: a collection of many people, many voices, and many stories.

Similarly, We Are Africa is far more than a trade event. Each year brings a carefully curated selection of travel brands, world-class buyers and press to Cape Town, united by the determination to tell their individual stories of Africa.

Together, our tribe is challenging outdated, negative and monotone perceptions of the continent through travel. In demonstrating the uniqueness of each African country, we stand united in diversity.

BECAUSE WE ARE NOT ONE STORY. WE ARE AFRICA.

THE BEAT

STORIES FROM WE ARE AFRICA, THE AFRICAN CONTINENT AND AROUND THE GLOBE

RWANDA GAMBLES ON HIKED GORILLA-TREKKING PERMIT FEES
Richard Holmes | 25, May

The Rwanda Development Board sent shockwaves through the African eco-tourism industry by announcing a doubling in the cost of its gorilla-trekking permits.

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THERE’S A CRAFT BEER REVOLUTION BREWING IN SOUTH AFRICA
Katie Palmer | 24, May

Forget wine: beer is taking over as the Rainbow Nation’s tipple of choice. We caught up with Beerhouse ‘Beer Whisperer’, self-confessed booze hound and foot soldier in the craft beer revolution, Murray Slater, to find out more…

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STARRY, STARRY NIGHT: AFRICA’S 5 BEST STAR BEDS
Richard Holmes | 19, May

A night spent in one of these African ‘star beds’ shows that the sky’s the limit when it comes to romantic escapes and heavenly bodies…

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OUR FAVOURITE GREAT PLAINS CONSERVATION MOMENTS FROM WAA 2017
Olivia Squire | 15, May

A few of our favourite #GreatMomentsCount snaps from the rolling Great Plains Conservation Photo Booth, new for We Are Africa 2017.

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EXPOSING SOUTH AFRICA’S HIDDEN GEMS
Nyarai Gomiwa | 15, May

Ahead of this year’s African Travel INDABA, we caught up with the newly appointed South African Tourism CEO, Sisa Ntshona, to find out more about his vision for the future of African travel.

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JOHANNESBURG ARTIST LADY SKOLLIE USES HUMOUR AS A VEHICLE FOR SOCIAL CHANGE
James Davidson | 12, May

The work of Johannesburg-based activist artist Lady Skollie never errs on flippancy. Her pieces address rape culture, gender polarity and racial inequality.

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HEADLINE PARTNER

South Africa Tourism


HOST CITY PARTNER

City of Cape Town


HOTEL PARTNERS

  • African Pride 15 On Orange Hotel
  • Belmond Mount Nelson Hotel
  • One and Only
  • The Table Bay
  • Taj Cape Town
  • The Ritz
  • The Twelve Apostles

OFFICIAL PARTNERS

  • Atta
  • XO Private
  • Classic Portfolio
  • Classic Safari Camps of Africa
  • Relais and Chateaux
  • The Leading Hotels of the World
  • XO Private

COLLABORATIONS

  • Bean There
  • CASA
  • Escape + Explore
  • Grand
  • Great Plains
  • Grosvenor Tours
  • Under The Influence
  • Uthando
  • Wilderness Safaris