NOT ONE STORY
2000 languages. 54 countries. 1 continent.
Africa is rightly renowned for its beautiful landscapes and beautiful animals. However, it’s also so much more: a collection of many people, many voices, and many stories.
Similarly, We Are Africa is far more than a trade event. Each year brings a carefully curated selection of travel brands, world-class buyers and press to Cape Town, united by the determination to tell their individual stories of Africa.
Together, our tribe is challenging outdated, negative and monotone perceptions of the continent through travel. In demonstrating the uniqueness of each African country, we stand united in diversity.
BECAUSE WE ARE NOT ONE STORY. WE ARE AFRICA.
STORIES FROM WE ARE AFRICA, THE AFRICAN CONTINENT AND AROUND THE GLOBE
We’re offering We Are Africa tribe members the once-in-a-lifetime chance to track gorillas in Virunga National Park with extraordinary Park Director Emmanuel de Merode and acclaimed conservationist and philanthropist Jochen Zeitz. Not your average fam trip, then…
Africa is proving itself to be one of the world’s premier destinations for horseback safaris, blending world-class guides with charming wilderness camps.
With more than 150 hotels spread across 22 countries worldwide, Bangkok-based hospitality company Minor Hotels has its sights set firmly on Africa.
Eight senior travel editors and writers share their optimistic predictions for travel trends emerging in year ahead.
Any visitors to Mauritius, an island nation about 2,000 miles off the coast of Africa, need to explore further afield than piña coladas and infinity pools.
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