auto playing auto muting video

NOT ONE STORY

2000 languages. 54 countries. 1 continent.

Africa is rightly renowned for its beautiful landscapes and beautiful animals. However, it’s also so much more: a collection of many people, many voices, and many stories.

Similarly, We Are Africa is far more than a trade event. Each year brings a carefully curated selection of travel brands, world-class buyers and press to Cape Town, united by the determination to tell their individual stories of Africa.

Together, our tribe is challenging outdated, negative and monotone perceptions of the continent through travel. In demonstrating the uniqueness of each African country, we stand united in diversity.

BECAUSE WE ARE NOT ONE STORY. WE ARE AFRICA.

HEADLINE PARTNER

South Africa Tourism


HOST CITY PARTNER

City of Cape Town


HOTEL PARTNERS

  • African Pride 15 On Orange Hotel
  • Belmond Mount Nelson Hotel
  • Cape Grace
  • One and Only
  • The Table Bay
  • Taj Cape Town
  • The Twelve Apostles

OFFICIAL PARTNERS

  • Atta
  • Classic Portfolio
  • Classic Safari Camps of Africa
  • The Leading Hotels of the World
  • Relais and Chateaux
  • XO Private

COLLABORATIONS

  • Bean There
  • Bizcommunity
  • Boston
  • Escape + Explore
  • GOLD
  • Grosvenor Tours
  • Grand
  • Luxury Africa
  • South African Airways
  • Under The Influence
  • Uthando
  • Wilderness Safaris