NOT ONE STORY
2000 languages. 54 countries. 1 continent.
Africa is rightly renowned for its beautiful landscapes and beautiful animals. However, it’s also so much more: a collection of many people, many voices, and many stories.
Similarly, We Are Africa is far more than a trade event. Each year brings a carefully curated selection of travel brands, world-class buyers and press to Cape Town, united by the determination to tell their individual stories of Africa.
Together, our tribe is challenging outdated, negative and monotone perceptions of the continent through travel. In demonstrating the uniqueness of each African country, we stand united in diversity.
BECAUSE WE ARE NOT ONE STORY. WE ARE AFRICA.
STORIES FROM WE ARE AFRICA, THE AFRICAN CONTINENT AND AROUND THE GLOBE
The Rwanda Development Board sent shockwaves through the African eco-tourism industry by announcing a doubling in the cost of its gorilla-trekking permits.
Forget wine: beer is taking over as the Rainbow Nation’s tipple of choice. We caught up with Beerhouse ‘Beer Whisperer’, self-confessed booze hound and foot soldier in the craft beer revolution, Murray Slater, to find out more…
A night spent in one of these African ‘star beds’ shows that the sky’s the limit when it comes to romantic escapes and heavenly bodies…
A few of our favourite #GreatMomentsCount snaps from the rolling Great Plains Conservation Photo Booth, new for We Are Africa 2017.
Ahead of this year’s African Travel INDABA, we caught up with the newly appointed South African Tourism CEO, Sisa Ntshona, to find out more about his vision for the future of African travel.
The work of Johannesburg-based activist artist Lady Skollie never errs on flippancy. Her pieces address rape culture, gender polarity and racial inequality.
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