NOT ONE STORY
2000 languages. 54 countries. 1 continent.
Africa is rightly renowned for its beautiful landscapes and beautiful animals. However, it’s also so much more: a collection of many people, many voices, and many stories.
Similarly, We Are Africa is far more than a trade event. Each year brings a carefully curated selection of travel brands, world-class buyers and press to Cape Town, united by the determination to tell their individual stories of Africa.
Together, our tribe is challenging outdated, negative and monotone perceptions of the continent through travel. In demonstrating the uniqueness of each African country, we stand united in diversity.
BECAUSE WE ARE NOT ONE STORY. WE ARE AFRICA.
STORIES FROM WE ARE AFRICA, THE AFRICAN CONTINENT AND AROUND THE GLOBE
Cape Town creative Danielle Clough encapsulates both the pre- and post-viral world. The craft that she has become known for is as timeless as can be.
Shark Spotters is an independent non-profit organisation that employs a remarkably simple solution to keep water users and sharks safely apart.
Travellers looking for a new way to discover Johannesburg or Cape Town need look no further than burgeoning art and design gatherings First Thursdays.
Cape Leopards still roam wild, seen only by dedicated researchers working for the Cape Leopard Trust (CLT), a not-for-profit conserving the threatened cats.
Daniel Adidwa, Founder and CEO of Tour2.0, is a firm believer that growth of the cultural and community tourism sector will benefit tourists, trade, and our communities.
The gastronomic transformation of the countryside around Cape Town means many foodie tourists are heading to the Cape Winelands.
HOST CITY PARTNER