14 – 17 MAY 2018 | CAPE TOWN STADIUM, SOUTH AFRICA

WE ARE AFRICA IS THE CONTINENT’S HOTTEST GATHERING OF HIGH-END AFRICAN TRAVEL BRANDS, WORLD-CLASS BUYERS AND TOP INTERNATIONAL PRESS.

WITH A SHARED MISSION TO REBRAND AFRICAN TRAVEL TO RESONATE WITH THE GLOBAL TRAVELLER, OUR TRIBE CELEBRATES THE VIBRANT DIVERSITY, UNEXPLORED MYSTERY AND HEART-WARMING MAGIC OF THE CONTINENT AND HER ISLANDS.

TOGETHER, WE STAND UNITED TO DEMONSTRATE THAT AFRICA IS NOT ONE STORY.

Testimonial 12

“Incredible meetings and unforgettable social gatherings. It’s the only show in Southern Africa that high-end African product should invest in.”

LINDSEY ORRELL - TSWALU KALAHARI RESERVE

Testimonial 11

“Our best We Are Africa yet!! Simply mind blowing and success all round.”

HILTON WALKER - GREAT PLAINS CONSERVATION

Testimonial 10

“It’s a wonderful show that puts together quality product and buyers and can’t be compared to many other shows. To have the 3 days full of great meetings is a ROI hard to duplicate. And so well organised!”

BRUCE SIMPSON - NORTH ISLAND

Testimonial 9

“Wow, most amazing show ever attended, from the un-conference to the quality of vendors, just wow. Well Done.”

RICK REICHSFELD - ALPINE ADVENTURES/ADVENTURES AFRICA

Testimonial 8

“A fabulous first experience of WAA – who knew a work conference could be so fun?! Very high standard of accommodation, venues, catering, and entertainment, and of course all the right movers and shakers in attendance throughout. “

ALICE CALLANDER - SALLY AND ALICE TRAVEL CO.

Testimonial 7

“One of the best years at WAA – incredible appointments and great business. It really is a privilege for us to be at WAA, it is only when you attend this show that you realise how spoilt you are in comparison to other shows.”

SALLY GRAY - RED CARNATIONS HOTELS

Testimonial 6

“If you had to choose only one event to attend each year, WAA would be that event.”

DOMINIC GRAMMATICAS - GOVERNORS CAMP

Testimonial 5

“Honestly the most inspiring, creative, touching and rebellious trade show I’ve ever experienced! Full of visions, surprising finds and motivating debates about passionately trying new paths of partnerships in our trade.”

RENE ROSEBURG - THE PASSIONIST

Testimonial 4

“As a newbie, I had heard of the show many times from others and I was blown away. Best quality meetings I have ever had at any show. Slickest operation and great presentation.”

ROD CASSIDY - SANGHA LODGE

Testimonial 3

“Totally RAD! Absolutely breathtaking and highly creative!”

CYNTHIA MOTHELESI - BOTSWANA TOURISM ORGANISATION

THE BEAT

STORIES FROM WE ARE AFRICA, THE AFRICAN CONTINENT AND AROUND THE GLOBE

UNEXPECTED VICTIMS: THE POACHING PROBLEM WITH HIPPOS
Melissa Twigg | 23, November

We’ve covered the killing of elephants for their ivory and rhinos for their horn, but it seems there is a new animal under threat: the hippo, the unexpected victim of a most barbaric practice.

READ MORE
MARRYING FOOD AND WINE: THE RISE OF SOMMELIER
Richard Holmes | 16, November

Sommeliers have emerged as the new rock stars of the African F&B industry: Richard Holmes picks the brains of a few rising stars for their take on wine and the vital place it holds alongside meals at the dinner table.

READ MORE
Kiluanji Kia Henda
THE ANGOLAN ARTIST CELEBRATING CHAMPIONS OF CULTURE AND CHANGE
James Davidson | 15, November

The evocative approach of multimedia-talented Angolan artist, Kiluanji Kia Henda, may well be the key to the moving Africa’s image away from the colonial and towards the contemporary: it’s all about spreading word of the past without letting it cloud the now.

READ MORE
TACKLING THE MILLENNIAL MARKET: SHARE THE AFRICAN LOVE, THEN SHARE IT ON INSTAGRAM
Richard Holmes | 09, November

Richard Holmes spoke to Mariëtte du Toit-Helmbold, a thought leader in destination marketing, about the importance – and impact – of millennial travellers in Africa.

READ MORE
MEET THE ANCIENT TRIBES ALONG THE OMO RIVER
WAA Admin | 07, November

Body-scarring, lip plates, mating dances and goat-value: Stanley Stewart finds that romance along the Omo River is a world away from overused chat-up lines…

READ MORE
OPENING SKIES: FASTJET ARE THE FIRST TO JUMP ON BOARD MOZAMBIQUE’S NEW AIR POLICY
Richard Holmes | 03, November

After years upon years of slow, non-sensical restrictions on air traffic in Africa, Mozambique has become the first to to loosen the reigns on their air policy –
and Fastjet was the first in line to cross over the border: a change which will, with luck, help pave the way towards a brighter, more convenient future for African travel.

READ MORE

HEADLINE PARTNER

South Africa Tourism


HOST CITY PARTNER

City of Cape Town


HOTEL PARTNERS

  • African Pride 15 On Orange Hotel
  • Belmond Mount Nelson Hotel
  • One and Only
  • The Table Bay
  • Taj Cape Town
  • The Twelve Apostles

OFFICIAL PARTNERS

  • Atta
  • XO Private
  • Classic Portfolio
  • Classic Safari Camps of Africa
  • Relais and Chateaux
  • The Leading Hotels of the World
  • XO Private

COLLABORATIONS

  • Bean There
  • CASA
  • Escape + Explore
  • Grand
  • Great Plains
  • Grosvenor Tours
  • Under The Influence
  • Uthando
  • Wilderness Safaris