BECOME PART OF THE MOVEMENT


We Are Africa is the genre-shattering travel trade exhibition from market shaker Beyond Luxury Media Ltd. The Tribal gathering sees a carefully curated selection of outstanding African and Indian Ocean travel brands from Cairo to Cape Town and Dakar to Port Louis showcase their products and services to some of the world's finest travel trade buyers directly in charge of sourcing products from Africa. We Are Africa channels the unique energy and charisma of the continent to create an extraordinary environment in which to do business.

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4 - 7 MAY 2015 | CAPE TOWN STADIUM, SOUTH AFRICA
We Are Africa Conservation Lab

THE CONSERVATION LAB


Many of Africa’s natural treasures are under severe threat. For Africa’s vibrant wildlife diversity to continue to shine throughout the world, the environment and
local communities need to be protected or we risk losing it all.

WAA Awards

WE ARE AFRICA INNOVATION AWARDS 2014


Our inaugural Awards launched six categories to unveil the most imaginative and unexpected projects conceived by our African travel specialists. We revealed the leaders of African innovation with a lavish celebration

2 Shows 1 Africa

Word of Mouth

Virtual Tour

We Are Africa 2014

The Beat Conservation

The Beat Interviews

The Beat Design

The Beat - Story 1

#WHYWELOVEKENYA

OUR TRIBE CHALLENGE RECENT MISCONCEPTIONS OF KENYA

We Are Africa and our Kenyan Tribe members have come together to provide a mythbusting panorama of the latest political upheaval affecting the African tourism landscape.



The Beat - Story 2

AFRICA’S STARS IN STRIPES

WATCH THIS YEAR’S WE ARE AFRICA TRIBE EXPLAIN THE MEANING OF THE STRIPES

Our tribe describe how their stripes represent something extremely powerful: a shared passion, idea and movement.



The Beat - Story 3

FADE IN-FADE OUT

SHAMWARI CONSERVES A VANISHING WAY OF LIFE

Joe Cloete explains how protecting the Big 5, the wild flora and fauna of Southern Africa is a part of a greater desire to conserve a vanishing way of life.



The Beat - Story 4

200 WAYS TO REBRAND AFRICA

OUR FIRST MEMBERS TAKE UP THE 2015 TRIBAL CALL HIGHLIGHTS

Our influx of 200 tribal members in just six weeks proves the impact of our shared vision to rebrand African travel.



We Are Africa 2014 Atta Classic Portfolio Preferred Hotel Group Relais & Chateaux South Africa Tourism X O Private Wesgro Cape Grace Taj Cape Town Tabel Bay Cape Town One & Only Cape Town Moutn Nelson Hotel Classic Safari Camps of Africa Leading Hotels of the world

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