14 – 17 MAY 2018 | CAPE TOWN STADIUM, SOUTH AFRICA

WE ARE AFRICA IS THE CONTINENT’S HOTTEST GATHERING OF HIGH-END AFRICAN TRAVEL BRANDS, WORLD-CLASS BUYERS AND TOP INTERNATIONAL PRESS.

WITH A SHARED MISSION TO REBRAND AFRICAN TRAVEL TO RESONATE WITH THE GLOBAL TRAVELLER, OUR TRIBE CELEBRATES THE VIBRANT DIVERSITY, UNEXPLORED MYSTERY AND HEART-WARMING MAGIC OF THE CONTINENT AND HER ISLANDS.

TOGETHER, WE STAND UNITED TO DEMONSTRATE THAT AFRICA IS NOT ONE STORY.

Testimonial 12

“Incredible meetings and unforgettable social gatherings. It’s the only show in Southern Africa that high-end African product should invest in.”

LINDSEY ORRELL - TSWALU KALAHARI RESERVE

Testimonial 11

“Our best We Are Africa yet!! Simply mind blowing and success all round.”

HILTON WALKER - GREAT PLAINS CONSERVATION

Testimonial 10

“It’s a wonderful show that puts together quality product and buyers and can’t be compared to many other shows. To have the 3 days full of great meetings is a ROI hard to duplicate. And so well organised!”

BRUCE SIMPSON - NORTH ISLAND

Testimonial 9

“Wow, most amazing show ever attended, from the un-conference to the quality of vendors, just wow. Well Done.”

RICK REICHSFELD - ALPINE ADVENTURES/ADVENTURES AFRICA

Testimonial 8

“A fabulous first experience of WAA – who knew a work conference could be so fun?! Very high standard of accommodation, venues, catering, and entertainment, and of course all the right movers and shakers in attendance throughout. “

ALICE CALLANDER - SALLY AND ALICE TRAVEL CO.

Testimonial 7

“One of the best years at WAA – incredible appointments and great business. It really is a privilege for us to be at WAA, it is only when you attend this show that you realise how spoilt you are in comparison to other shows.”

SALLY GRAY - RED CARNATIONS HOTELS

Testimonial 6

“If you had to choose only one event to attend each year, WAA would be that event.”

DOMINIC GRAMMATICAS - GOVERNORS CAMP

Testimonial 5

“Honestly the most inspiring, creative, touching and rebellious trade show I’ve ever experienced! Full of visions, surprising finds and motivating debates about passionately trying new paths of partnerships in our trade.”

RENE ROSEBURG - THE PASSIONIST

Testimonial 4

“As a newbie, I had heard of the show many times from others and I was blown away. Best quality meetings I have ever had at any show. Slickest operation and great presentation.”

ROD CASSIDY - SANGHA LODGE

Testimonial 3

“Totally RAD! Absolutely breathtaking and highly creative!”

CYNTHIA MOTHELESI - BOTSWANA TOURISM ORGANISATION

THE BEAT

STORIES FROM WE ARE AFRICA, THE AFRICAN CONTINENT AND AROUND THE GLOBE

AFRICA’S UNUSUAL FIVE
Richard Holmes | 13, October

The world’s understanding of African wildlife merely skims the surface of the true diversity of the many species roaming the breadth of our continent. Richard Holmes picks out five animals worthy of a mention and a closer look to pay tribute to the undiscovered natural beauties that Africa has to offer.

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© Yinka Shonibare MBE
ARE FAUX-AUTHENTICITY AND AN OUTDATED NOTION OF AFRICANNESS ENDANGERING THE CONTINENT’S NEW AESTHETIC?
James Davidson | 11, October

What do ‘Africaness’ and ‘African authenticity’ really mean? Or better yet, why do these words hold for us such a stagnant, one-dimensional vision that barely skims the surface of all that the Motherland offers us today? Discover the African artists and fashion designers who are bringing back some much-needed richness and diversity to their culture.

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WELCOME TO THE TRIBE: THE ROVER’S AFRICAN DREAM
Annie Maddison | 09, October

In the run-up to the much-awaited We Are Africa, we have decided to honour our fantastic new exhibitors for 2018 with a warm shout-out. Up first are the three companies who fulfil and delight every rover’s African fantasies…

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TOKARA
ART AND THE VINE: HOW THE CAPE WINELANDS ARE SERVING ART ALONGSIDE OF A GLASS OF RED
Richard Holmes | 06, October

Art has linked arms with wine on the manicured estates of the Cape Winelands so that two of the greatest pleasures in life can be enjoyed side-by-side. Richard Holmes gives us a guided tour of the spellbinding collections to be found amongst the grapes.

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CONSERVATION LAB 2017: FIVE WAYS TO ADDRESS THE CONSERVATION FUNDING SHORTFALL
Olivia Squire | 05, October

Our fellow pioneers at the 2017 Conservation Lab gathered several leading thinkers in the African conservation sector to discuss the difficulties and opportunities surrounding the funding shortfall in conservation. The panel outlined five areas worthy of exploration for conservationists, travel brands and the two working in tandem – read the full report here.

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Ethio-jazz in Addis Ababa
ADDIS ABABA: HOW THE CHINESE GOVERNMENT HAVE BOOSTED ETHIOPIA’S CAPITAL
Melissa Twigg | 03, October

Addis Ababa has undergone a serious makeover overnight: its buildings, transport system, culture and tourism-rates are booming. Melissa Twigg sheds some light on the ‘why’ and ‘how’ questions bursting from our lip. Click here to read more about how China has played a heavy hand in the Ethiopian capital’s economic breakthrough.

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HEADLINE PARTNER

South Africa Tourism


HOST CITY PARTNER

City of Cape Town


HOTEL PARTNERS

  • African Pride 15 On Orange Hotel
  • Belmond Mount Nelson Hotel
  • One and Only
  • The Table Bay
  • Taj Cape Town
  • The Twelve Apostles

OFFICIAL PARTNERS

  • Atta
  • XO Private
  • Classic Portfolio
  • Classic Safari Camps of Africa
  • Relais and Chateaux
  • The Leading Hotels of the World
  • XO Private

COLLABORATIONS

  • Bean There
  • CASA
  • Escape + Explore
  • Grand
  • Great Plains
  • Grosvenor Tours
  • Under The Influence
  • Uthando
  • Wilderness Safaris