NOT ONE STORY

2000 languages. 54 countries. 1 continent.

Africa is rightly renowned for its beautiful landscapes and beautiful animals. However, it’s also so much more: a collection of many people, many voices, and many stories.

Similarly, We Are Africa is far more than a trade event. Each year brings a carefully curated selection of travel brands, world-class buyers and press to Cape Town, united by the determination to tell their individual stories of Africa.

Together, our tribe is challenging outdated, negative and monotone perceptions of the continent through travel. In demonstrating the uniqueness of each African country, we stand united in diversity.

BECAUSE WE ARE NOT ONE STORY. WE ARE AFRICA.

THE BEAT

STORIES FROM WE ARE AFRICA, THE AFRICAN CONTINENT AND AROUND THE GLOBE

TRACK GORILLAS IN VIRUNGA WITH EMMANUEL DE MERODE
Katie Palmer | 21, February

We’re offering We Are Africa tribe members the once-in-a-lifetime chance to track gorillas in Virunga National Park with extraordinary Park Director Emmanuel de Merode and acclaimed conservationist and philanthropist Jochen Zeitz. Not your average fam trip, then…

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Faith47 © Henrik Haven
THE EXISTENTIAL MUSINGS OF JOHANNESBURG-BORN STREET ARTIST FAITH47
James Davidson | 16, February

Johannesburg-born street artist Faith47 is not a Banksy nor a D*Face. Her street art does not scream instant recognition.

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HORSEBACK SAFARIS: SEE AFRICA FROM THE SADDLE
Richard Holmes | 14, February

Africa is proving itself to be one of the world’s premier destinations for horseback safaris, blending world-class guides with charming wilderness camps.

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MINOR HOTELS’ MAJOR FOCUS ON AFRICA
Richard Holmes | 09, February

With more than 150 hotels spread across 22 countries worldwide, Bangkok-based hospitality company Minor Hotels has its sights set firmly on Africa.

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SEVEN TRENDS DEFINING TRAVEL IN 2017
Katie Palmer | 08, February

Eight senior travel editors and writers share their optimistic predictions for travel trends emerging in year ahead.

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BEYOND THE BEACH ON THE ISLAND OF MAURITIUS
Melissa Twigg | 08, February

Any visitors to Mauritius, an island nation about 2,000 miles off the coast of Africa, need to explore further afield than piña coladas and infinity pools.

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HEADLINE PARTNER

South Africa Tourism


HOST CITY PARTNER

City of Cape Town


HOTEL PARTNERS

  • African Pride 15 On Orange Hotel
  • Belmond Mount Nelson Hotel
  • One and Only
  • The Table Bay
  • Taj Cape Town
  • The Twelve Apostles
  • The Ritz

OFFICIAL PARTNERS

  • Atta
  • Classic Portfolio
  • Classic Safari Camps of Africa
  • The Leading Hotels of the World
  • Relais and Chateaux
  • XO Private

COLLABORATIONS

  • Bean There
  • Bizcommunity
  • Boston
  • Escape + Explore
  • Grosvenor Tours
  • Grand
  • South African Airways
  • Under The Influence
  • Uthando
  • Wilderness Safaris