NOT ONE STORY

2000 languages. 54 countries. 1 continent.

Africa is rightly renowned for its beautiful landscapes and beautiful animals. However, it’s also so much more: a collection of many people, many voices, and many stories.

Similarly, We Are Africa is far more than a trade event. Each year brings a carefully curated selection of travel brands, world-class buyers and press to Cape Town, united by the determination to tell their individual stories of Africa.

Together, our tribe is challenging outdated, negative and monotone perceptions of the continent through travel. In demonstrating the uniqueness of each African country, we stand united in diversity.

BECAUSE WE ARE NOT ONE STORY. WE ARE AFRICA.

THE BEAT

STORIES FROM WE ARE AFRICA, THE AFRICAN CONTINENT AND AROUND THE GLOBE

WORD-OF-MOUTH: HOW TO USE OFFLINE BEHAVIOUR FOR ONLINE GAINS
WAA Admin | 29, March

The new hospitality landscape revolves less around brands talking about themselves and more around people talking about brands. Enter offline activities, communities and collaborations as hospitality’s new marketing strategy.

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BLISSED-OUT BEACHES: FIVE SECRET AFRICAN ISLAND ESCAPES
Richard Holmes | 27, March

From sun-seekers soaking up the sands of Cape Town’s glamorous Atlantic seaboard, to eco-tourists watching Leatherback turtles lay their eggs

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SPARK AN IDEA
Katie Palmer | 22, March

Taking place at FUSE, We Are Africa’s first un-conference in partnership with Wilderness Safaris, hosted at Grand Café & Beach, SPARK is your chance to stand in front of Africa’s leading high-end travel experts and pitch your groundbreaking idea that will change the future of the industry. Find out how to get involved.

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FROM WASTE TO WONDERFUL AT GREENHOUSE
Richard Holmes | 17, March

While the menu at Greenhouse is undoubtedly indulgent, chef Ashley Moss and his team of chefs are working hard to ensure not a single scrap goes to waste.

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Mabeo x Patricia Urquiola: Sefefo
MAKING AFRICA: PETER MABEO
James Davidson | 16, March

Peter Mabeo is the founder of a design brand that harnesses internationally-revered design talent and places it alongside their own homegrown design team.

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AFRICAN CINEMA TAKES THE SPOTLIGHT AT BURKINA FASO’S FESPACO
Melissa Twigg | 15, March

Celebrating diversity, Burkina Faso’s FESPACO film festival aims to bring together the brightest and best from Africa’s fast-growing film industry.

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HEADLINE PARTNER

South Africa Tourism


HOST CITY PARTNER

City of Cape Town


HOTEL PARTNERS

  • African Pride 15 On Orange Hotel
  • Belmond Mount Nelson Hotel
  • One and Only
  • The Table Bay
  • Taj Cape Town
  • The Ritz
  • The Twelve Apostles

OFFICIAL PARTNERS

  • Atta
  • XO Private
  • Classic Portfolio
  • Classic Safari Camps of Africa
  • Relais and Chateaux
  • The Leading Hotels of the World
  • XO Private

COLLABORATIONS

  • Bean There
  • CASA
  • Escape + Explore
  • Grand
  • Great Plains
  • Grosvenor Tours
  • Under The Influence
  • Uthando
  • Wilderness Safaris