14 – 17 MAY 2018 | CAPE TOWN STADIUM, SOUTH AFRICA

WE ARE AFRICA IS THE CONTINENT’S HOTTEST GATHERING OF HIGH-END AFRICAN TRAVEL BRANDS, WORLD-CLASS BUYERS AND TOP INTERNATIONAL PRESS.

WITH A SHARED MISSION TO REBRAND AFRICAN TRAVEL TO RESONATE WITH THE GLOBAL TRAVELLER, OUR TRIBE CELEBRATES THE VIBRANT DIVERSITY, UNEXPLORED MYSTERY AND HEART-WARMING MAGIC OF THE CONTINENT AND HER ISLANDS.

TOGETHER, WE STAND UNITED TO DEMONSTRATE THAT AFRICA IS NOT ONE STORY.

Testimonial 12

“Incredible meetings and unforgettable social gatherings. It’s the only show in Southern Africa that high-end African product should invest in.”

LINDSEY ORRELL - TSWALU KALAHARI RESERVE

Testimonial 11

“Our best We Are Africa yet!! Simply mind blowing and success all round.”

HILTON WALKER - GREAT PLAINS CONSERVATION

Testimonial 10

“It’s a wonderful show that puts together quality product and buyers and can’t be compared to many other shows. To have the 3 days full of great meetings is a ROI hard to duplicate. And so well organised!”

BRUCE SIMPSON - NORTH ISLAND

Testimonial 9

“Wow, most amazing show ever attended, from the un-conference to the quality of vendors, just wow. Well Done.”

RICK REICHSFELD - ALPINE ADVENTURES/ADVENTURES AFRICA

Testimonial 8

“A fabulous first experience of WAA – who knew a work conference could be so fun?! Very high standard of accommodation, venues, catering, and entertainment, and of course all the right movers and shakers in attendance throughout. “

ALICE CALLANDER - SALLY AND ALICE TRAVEL CO.

Testimonial 7

“One of the best years at WAA – incredible appointments and great business. It really is a privilege for us to be at WAA, it is only when you attend this show that you realise how spoilt you are in comparison to other shows.”

SALLY GRAY - RED CARNATIONS HOTELS

Testimonial 6

“If you had to choose only one event to attend each year, WAA would be that event.”

DOMINIC GRAMMATICAS - GOVERNORS CAMP

Testimonial 5

“Honestly the most inspiring, creative, touching and rebellious trade show I’ve ever experienced! Full of visions, surprising finds and motivating debates about passionately trying new paths of partnerships in our trade.”

RENE ROSEBURG - THE PASSIONIST

Testimonial 4

“As a newbie, I had heard of the show many times from others and I was blown away. Best quality meetings I have ever had at any show. Slickest operation and great presentation.”

ROD CASSIDY - SANGHA LODGE

Testimonial 3

“Totally RAD! Absolutely breathtaking and highly creative!”

CYNTHIA MOTHELESI - BOTSWANA TOURISM ORGANISATION

THE BEAT

STORIES FROM WE ARE AFRICA, THE AFRICAN CONTINENT AND AROUND THE GLOBE

Silver being hand-crafted on Ibo – via Timbuktu Chronicles
HIDDEN TREASURES: THE SILVERSMITHS OF IBO
Richard Holmes | 18, December

Delicate filigree jewellery handcrafted in a centuries-old tradition is perhaps the last thing you’d expect to find on a far-flung Mozambican island… Richard Holmes discovers the famous silversmiths of Ibo.

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Ila Safari Lodge's Boma – courtesy of Green Safaris
WELCOME TO THE TRIBE: CONSERVATION’S UNSUNG HEROES
Annie Maddison | 11, December

Shout-out to the unsung heroes going above and beyond to conserve their ecosystems who are joining the We Are Africa tribe year.

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American trophy hunters photographed with their caught black rhino – via Fight for Rhinos
BIG GAME TROPHY HUNTING: IS IT ETHICAL?
Melissa Twigg | 09, December

Melissa Twigg tackles one of the most controversial topics of our industry: the ethics of big game trophy hunting. Read up on both sides of the story behind this loaded topic…

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JANA ‘BABEZ’ TERBLANCHE IS THE ARTIST FOR A NEW AFRICA, SERIOUSLY
James Davidson | 08, December

Britney-Spears-obsessed performance artist Jana ‘Babez’ Terblanche deviates from Africa’s historical, same-old narrative, instead moving towards an outrageous feminist statement that unites Africa and the world at large.

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DARK SKIES IN AFRICA
Richard Holmes | 07, December

Richard Holmes explores the stargazing opportunities in the remote corner of south-western Namibia, the home to one of just 11 internationally recognised Dark Sky Reserves.

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The Test Kitchen receiving the number one spot as Restaurant of the Year – courtesy of Eat Out Awards
RISING STARS: THE CHAMPIONS AT SOUTH AFRICA’S EAT OUT AWARDS
Richard Holmes | 30, November

Richard Holmes reports on the winners of 2017’s Eat Out Mercedes-Benz Restaurant Awards, which took place in Cape Town on 20 November. Get the low-down on the winners plus a list of the top 20 restaurants from the Awards… ¥ou’re welcome.

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HEADLINE PARTNER

South Africa Tourism


HOST CITY PARTNER

City of Cape Town


HOTEL PARTNERS

  • African Pride 15 On Orange Hotel
  • Belmond Mount Nelson Hotel
  • One and Only
  • The Table Bay
  • Taj Cape Town
  • The Twelve Apostles

OFFICIAL PARTNERS

  • Atta
  • XO Private
  • Classic Portfolio
  • Classic Safari Camps of Africa
  • Relais and Chateaux
  • The Leading Hotels of the World
  • XO Private

COLLABORATIONS

  • Bean There
  • CASA
  • Escape + Explore
  • Grand
  • Great Plains
  • Grosvenor Tours
  • Under The Influence
  • Uthando
  • Wilderness Safaris