14 – 17 MAY 2018 | CAPE TOWN STADIUM, SOUTH AFRICA

WE ARE AFRICA IS THE CONTINENT’S HOTTEST GATHERING OF HIGH-END AFRICAN TRAVEL BRANDS, WORLD-CLASS BUYERS AND TOP INTERNATIONAL PRESS.

WITH A SHARED MISSION TO REBRAND AFRICAN TRAVEL TO RESONATE WITH THE GLOBAL TRAVELLER, OUR TRIBE CELEBRATES THE VIBRANT DIVERSITY, UNEXPLORED MYSTERY AND HEART-WARMING MAGIC OF THE CONTINENT AND HER ISLANDS.

TOGETHER, WE STAND UNITED TO DEMONSTRATE THAT AFRICA IS NOT ONE STORY.

Testimonial 12

“Incredible meetings and unforgettable social gatherings. It’s the only show in Southern Africa that high-end African product should invest in.”

LINDSEY ORRELL - TSWALU KALAHARI RESERVE

Testimonial 11

“Our best We Are Africa yet!! Simply mind blowing and success all round.”

HILTON WALKER - GREAT PLAINS CONSERVATION

Testimonial 10

“It’s a wonderful show that puts together quality product and buyers and can’t be compared to many other shows. To have the 3 days full of great meetings is a ROI hard to duplicate. And so well organised!”

BRUCE SIMPSON - NORTH ISLAND

Testimonial 9

“Wow, most amazing show ever attended, from the un-conference to the quality of vendors, just wow. Well Done.”

RICK REICHSFELD - ALPINE ADVENTURES/ADVENTURES AFRICA

Testimonial 8

“A fabulous first experience of WAA – who knew a work conference could be so fun?! Very high standard of accommodation, venues, catering, and entertainment, and of course all the right movers and shakers in attendance throughout. “

ALICE CALLANDER - SALLY AND ALICE TRAVEL CO.

Testimonial 7

“One of the best years at WAA – incredible appointments and great business. It really is a privilege for us to be at WAA, it is only when you attend this show that you realise how spoilt you are in comparison to other shows.”

SALLY GRAY - RED CARNATIONS HOTELS

Testimonial 6

“If you had to choose only one event to attend each year, WAA would be that event.”

DOMINIC GRAMMATICAS - GOVERNORS CAMP

Testimonial 5

“Honestly the most inspiring, creative, touching and rebellious trade show I’ve ever experienced! Full of visions, surprising finds and motivating debates about passionately trying new paths of partnerships in our trade.”

RENE ROSEBURG - THE PASSIONIST

Testimonial 4

“As a newbie, I had heard of the show many times from others and I was blown away. Best quality meetings I have ever had at any show. Slickest operation and great presentation.”

ROD CASSIDY - SANGHA LODGE

Testimonial 3

“Totally RAD! Absolutely breathtaking and highly creative!”

CYNTHIA MOTHELESI - BOTSWANA TOURISM ORGANISATION

THE BEAT

STORIES FROM WE ARE AFRICA, THE AFRICAN CONTINENT AND AROUND THE GLOBE

AWARD-WINNING AFRICA: HOW ULTIMATE SAFARIS FUEL CONSERVATION THROUGH EXPERIENCES
Lucy Shave | 19, February

Innovation Awards season is well underway – so ahead of this year’s ceremony in May, we’re catching up with last year’s victors. First up: Ultimate Safaris, creators of wonderful Namibian itineraries (and worthy winners of the Experience AFRICA award).

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AWARD-WINNING AFRICA: TIME + TIDE & THE RULES OF ENGAGEMENT
Lucy Shave | 19, February

For one tiny community in Zambia, disabilities were a source of shame and confusion; until the Time + Tide foundation broke down barriers, winning hearts, minds – and the ENGAGE Africa Award 2017. We caught up with them one year on.

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AWARD-WINNING AFRICA: ROYAL PORTFOLIO’S THE SILO HOTEL
Lucy Shave | 19, February

It’s less than a year old, but we already can’t imagine Cape Town without MOCAA – or The Silo Hotel. Designed by Royal Portfolio, their masterwork won them the 2017 DESIGN Africa award. In the run-up to this year’s Innovation Awards, we caught up with them to talk African identity and how destinations should steer designs.

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AWARD-WINNING AFRICA: HOW BEKS NDLOVU CROSSES BORDERS TO FIND MAGIC
Lucy Shave | 19, February

Social entrepreneur, philanthropist, project manager: Beks Ndlovu’s list of accomplishments prove doing well by doing good is the way forward for the African travel industry. A year after his Innovation Awards win, we caught up with him to see how it has impacted his work.

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WELCOME TO THE TRIBE: 3 HOTELS PROVING THAT EXPERIENCE IS THE NEW LUXURY
Annie Maddison | 16, February

From treetop retreats to a secluded Namibian lodge, meet three of the tribes newest recruits proving that experiential offerings are the new luxury in travel.

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FATHER COFFEE
AFRI-CAFF: THE BEAN COMES HOME
Lisa Davidson | 15, February

After decades of being overshadowed by espresso rivals, Africa – birthplace of the coffee bean – is finally enjoying a renaissance. Lisa Davidson explores how a new generation of java junkies are fuelling fresh hope for the continent.

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HEADLINE PARTNER

South Africa Tourism


HOST CITY PARTNER

City of Cape Town


HOTEL PARTNERS

  • African Pride 15 On Orange Hotel
  • Belmond Mount Nelson Hotel
  • One and Only
  • The Table Bay
  • Taj Cape Town
  • The Twelve Apostles

OFFICIAL PARTNERS

  • Atta
  • XO Private
  • Classic Portfolio
  • Classic Safari Camps of Africa
  • Relais and Chateaux
  • The Leading Hotels of the World
  • XO Private

COLLABORATIONS

  • Bean There
  • Escape + Explore
  • Great Plains
  • Grosvenor Tours
  • Under The Influence
  • Uthando
  • Wilderness Safaris