Sundance Mountain Resort, Utah, USA
October 2021
Hello, North America!
Due to popular demand, We Are Africa is going stateside for a third edition at Sundance Mountain Resort in Utah, USA. The four-day event will combine immersive, inspiring thought-leadership with carefully curated business meetings and powerful bonding experiences for tribe members who share a common purpose: to grow high-end travel from the North America to Africa, as part of their continued mission to rebrand African travel.
Why?
“Africa is too big, too creative and too dynamic not to play a major part in the international cultural scene. Anyone who ignores the continent is going to miss out in a major way.”
Kolade Adeyemo could easily have said the same about the role Africa is primed to play in the travel scene of the future. Its pristine beaches, diverse cultural heritage, unbeatable wildlife, tempting wines and award-winning luxury hotels are just a few reasons why the continent can no longer be held back by outdated stereotypes.
What’s the deal?
North America is a hotbed for travel buyers serving high-net-worth clientele, many of whom aren’t able to attend We Are Africa in Cape Town. That’s why we are returning in 2021, and bringing with us some of the best high-end travel product the continent has to offer right to your doorstep.
Sundance Mountain Resort is a high-end hotel recognised as one of the top resort destinations in the world by both Condé Nast Traveler and Travel + Leisure. Plus, it’s only 50 minutes from Salt Lake City International Airport and 45 minutes from Park City.
Sundance is the ideal sanctuary: easy to reach, yet worlds apart.
How does it work?
With all tribe members staying onsite at Sundance Mountain Resort – in either lodging rooms or private mountain homes – for the duration of the event, We Are Africa North America will be a highly immersive and all-inclusive experience. For GBP 599, the package includes (please note that flights aren’t included):
4
Four nights’ accommodation at Sundance Mountain Resort in either the resort’s lodging rooms or private mountain homes
One full-access delegate pass
Up to 30
Up to 30 pre-scheduled meetings with We Are Africa exhibitors
Interactive destination training
11
11 networking meals
Access to full event programme and networking sessions, including morning adventures, special activities, late-night cinema and closing party
WHAT WE’RE LOOKING FOR
We’re looking for agents based in North America who are actively looking to increase their high-end product and destination knowledge in Africa, and who haven’t yet been able to attend our flagship We Are Africa show in Cape Town.
If you think you’ve got what it takes, reach out to rebecca@thisisbeyond.com for more information.
THE 2019 LIST
TALK TO US
REBECCA BARR
Senior Buyer Programme Manager
+44 203 409 4169
AARON TYNAN
Buyer Programme Executive
+44 203 795 0079
EVENT ORGANISER
HEADLINE PARTNER
EVENT VENUE
AIRLINE PARTNER
