14 – 17 MAY 2018 | CAPE TOWN STADIUM, SOUTH AFRICA

WE ARE AFRICA IS THE CONTINENT’S HOTTEST GATHERING OF HIGH-END AFRICAN TRAVEL BRANDS, WORLD-CLASS BUYERS AND TOP INTERNATIONAL PRESS.

WITH A SHARED MISSION TO REBRAND AFRICAN TRAVEL TO RESONATE WITH THE GLOBAL TRAVELLER, OUR TRIBE CELEBRATES THE VIBRANT DIVERSITY, UNEXPLORED MYSTERY AND HEART-WARMING MAGIC OF THE CONTINENT AND HER ISLANDS.

TOGETHER, WE STAND UNITED TO DEMONSTRATE THAT AFRICA IS NOT ONE STORY.

Testimonial 12

“Incredible meetings and unforgettable social gatherings. It’s the only show in Southern Africa that high-end African product should invest in.”

LINDSEY ORRELL - TSWALU KALAHARI RESERVE

Testimonial 11

“Our best We Are Africa yet!! Simply mind blowing and success all round.”

HILTON WALKER - GREAT PLAINS CONSERVATION

Testimonial 10

“It’s a wonderful show that puts together quality product and buyers and can’t be compared to many other shows. To have the 3 days full of great meetings is a ROI hard to duplicate. And so well organised!”

BRUCE SIMPSON - NORTH ISLAND

Testimonial 9

“Wow, most amazing show ever attended, from the un-conference to the quality of vendors, just wow. Well Done.”

RICK REICHSFELD - ALPINE ADVENTURES/ADVENTURES AFRICA

Testimonial 8

“A fabulous first experience of WAA – who knew a work conference could be so fun?! Very high standard of accommodation, venues, catering, and entertainment, and of course all the right movers and shakers in attendance throughout. “

ALICE CALLANDER - SALLY AND ALICE TRAVEL CO.

Testimonial 7

“One of the best years at WAA – incredible appointments and great business. It really is a privilege for us to be at WAA, it is only when you attend this show that you realise how spoilt you are in comparison to other shows.”

SALLY GRAY - RED CARNATIONS HOTELS

Testimonial 6

“If you had to choose only one event to attend each year, WAA would be that event.”

DOMINIC GRAMMATICAS - GOVERNORS CAMP

Testimonial 5

“Honestly the most inspiring, creative, touching and rebellious trade show I’ve ever experienced! Full of visions, surprising finds and motivating debates about passionately trying new paths of partnerships in our trade.”

RENE ROSEBURG - THE PASSIONIST

Testimonial 4

“As a newbie, I had heard of the show many times from others and I was blown away. Best quality meetings I have ever had at any show. Slickest operation and great presentation.”

ROD CASSIDY - SANGHA LODGE

Testimonial 3

“Totally RAD! Absolutely breathtaking and highly creative!”

CYNTHIA MOTHELESI - BOTSWANA TOURISM ORGANISATION

THE BEAT

STORIES FROM WE ARE AFRICA, THE AFRICAN CONTINENT AND AROUND THE GLOBE

THE TOP 10 TRIBE MOMENTS FROM WE ARE AFRICA 2018
Lucy Shave | 18, May

From sensational debates to the most epic of closing parties, our 2018 tribe were our most fun, fierce and fantastical yet – even joining the circus along the way. Here’s how it all went down in Cape Town…

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5 KEY TAKEAWAYS FROM THE 2018 CONSERVATION LAB
Katie Palmer | 18, May

This year’s Conservation Lab was the biggest yet. Whether you couldn’t be there, or just want to reflect on an inspiring few days, here are our top takeaways from across the weekend…

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ENERGISING IDEAS AT FUSE
Katie Palmer | 18, May

On Monday the We Are Africa tribe journey to Spier Wine Farm to energise ideas at FUSE, African travel’s first un-conference in partnership with RISE, the rebirth of Zimbabwe. Here’s how the day went down…

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AWARD-WINNING AFRICA: THE WINNERS OF THE INNOVATION AWARDS
Lucy Shave | 16, May

With dozens of entries, six categories and a five-strong judging panel, here are the worthy winners of the Innovation Awards 2018 – as also voted for by their peers, the We Are Africa tribe…

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TOP 5 THINGS TO DO AT WE ARE AFRICA 2018
Henry Wickham | 16, May

As time ticks down to the end of another awesome edition of We Are Africa, make sure you have a read of our Top 5 checklist and tick off our must-attend events and activations!

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HOW MANDELA’S LEGACY IS MAKING TOURISTS COME FLOCKING TO SOUTH AFRICA
Melissa Twigg | 15, May

From offerings of tours inspired by Mandela’s life story to a chance to stay in the suite where the iconic man put pen to paper, Melissa Twigg finds out how Madiba’s legacy is driving tourism to South Africa.

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HEADLINE PARTNER

South Africa Tourism


HOST CITY PARTNER

City of Cape Town


HOTEL PARTNERS

  • African Pride 15 On Orange Hotel
  • Belmond Mount Nelson Hotel
  • One and Only
  • The Table Bay
  • Taj Cape Town
  • The Twelve Apostles

OFFICIAL PARTNERS

  • Atta
  • XO Private
  • Classic Portfolio
  • Classic Safari Camps of Africa
  • Relais and Chateaux
  • The Leading Hotels of the World
  • XO Private

COLLABORATIONS

  • Bean There
  • Escape + Explore
  • Great Plains
  • Grosvenor Tours
  • Under The Influence
  • Uthando