14 – 17 MAY 2018 | CAPE TOWN STADIUM, SOUTH AFRICA

WE ARE AFRICA IS THE CONTINENT’S HOTTEST GATHERING OF HIGH-END AFRICAN TRAVEL BRANDS, WORLD-CLASS BUYERS AND TOP INTERNATIONAL PRESS.

WITH A SHARED MISSION TO REBRAND AFRICAN TRAVEL TO RESONATE WITH THE GLOBAL TRAVELLER, OUR TRIBE CELEBRATES THE VIBRANT DIVERSITY, UNEXPLORED MYSTERY AND HEART-WARMING MAGIC OF THE CONTINENT AND HER ISLANDS.

TOGETHER, WE STAND UNITED TO DEMONSTRATE THAT AFRICA IS NOT ONE STORY.

Testimonial 12

“Incredible meetings and unforgettable social gatherings. It’s the only show in Southern Africa that high-end African product should invest in.”

LINDSEY ORRELL - TSWALU KALAHARI RESERVE

Testimonial 11

“Our best We Are Africa yet!! Simply mind blowing and success all round.”

HILTON WALKER - GREAT PLAINS CONSERVATION

Testimonial 10

“It’s a wonderful show that puts together quality product and buyers and can’t be compared to many other shows. To have the 3 days full of great meetings is a ROI hard to duplicate. And so well organised!”

BRUCE SIMPSON - NORTH ISLAND

Testimonial 9

“Wow, most amazing show ever attended, from the un-conference to the quality of vendors, just wow. Well Done.”

RICK REICHSFELD - ALPINE ADVENTURES/ADVENTURES AFRICA

Testimonial 8

“A fabulous first experience of WAA – who knew a work conference could be so fun?! Very high standard of accommodation, venues, catering, and entertainment, and of course all the right movers and shakers in attendance throughout. “

ALICE CALLANDER - SALLY AND ALICE TRAVEL CO.

Testimonial 7

“One of the best years at WAA – incredible appointments and great business. It really is a privilege for us to be at WAA, it is only when you attend this show that you realise how spoilt you are in comparison to other shows.”

SALLY GRAY - RED CARNATIONS HOTELS

Testimonial 6

“If you had to choose only one event to attend each year, WAA would be that event.”

DOMINIC GRAMMATICAS - GOVERNORS CAMP

Testimonial 5

“Honestly the most inspiring, creative, touching and rebellious trade show I’ve ever experienced! Full of visions, surprising finds and motivating debates about passionately trying new paths of partnerships in our trade.”

RENE ROSEBURG - THE PASSIONIST

Testimonial 4

“As a newbie, I had heard of the show many times from others and I was blown away. Best quality meetings I have ever had at any show. Slickest operation and great presentation.”

ROD CASSIDY - SANGHA LODGE

Testimonial 3

“Totally RAD! Absolutely breathtaking and highly creative!”

CYNTHIA MOTHELESI - BOTSWANA TOURISM ORGANISATION

THE BEAT

STORIES FROM WE ARE AFRICA, THE AFRICAN CONTINENT AND AROUND THE GLOBE

Holly Budge
LIGHTING A FUSE: MEET HOLLY BUDGE, ARTIST, ADVENTURER AND CONSERVATIONIST
Henry Wickham | 24, April

In the second of our series spotlighting this year’s FUSE un-conference speakers, artist and adventurer Holly Budge explains how her passion for conservation led her to the top of Mount Everest, and how luxury travel can play a vital role.

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FROM THE RURAL TO THE RUNWAY: ABI JAMES ON THE SHIFT IN SAFARI-LODGE INTERIORS
Melissa Twigg | 23, April

From working Africa’s signature animal prints to the pure practicalities, renowned African safari-lodge designer Abi James gives us the low-down on the safari lodges with the most up-to-the-minute interiors, and the secrets behind their success.

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Africa on Tour II
WELCOME TO THE TRIBE: 3 TOUR OPERATORS FINDING A NEW PATH
Henry Wickham | 20, April

From urban safaris and artisan experiences to gorilla treks and luxury casinos, discover three new exhibitors who are are blazing an experiential trail across the continent.

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JOZI’S FINE-DINING SCENE IS HEATING UP
Richard Holmes | 19, April

Watch out, Cape Town: Johannesburg fine-dining scene is hot on your F&B heels. Richard Holmes gives us the low-down on Jozi’s fine-dining hotspots that are becoming attractions in their own right.

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Tshekedi Khama
A KEYNOTE LIKE NO OTHER: TSHEKEDI KHAMA, BOTSWANA GOVERNMENT MINISTER AND PASSIONATE CONSERVATIONIST
Henry Wickham | 18, April

Introducing our keynote speaker for FUSE 2018: Tshekedi Khama, dedicated conservationist and Botswana Government Minister. Read how his pioneering work has helped light the fuse for high-end ecotourism.

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Seliot, a waiter at Wilderness Safaris' Little Makalolo, practises his wine recommendations with Allister – via Wildnerness Safaris
WHY WINE BUFFS AND THE BUSH ARE A MATCH MADE IN HEAVEN
Melissa Twigg | 13, April

Wine lovers in Africa? Send them to the Cape, many will say. But what about the bush? Melissa talks to Allister Kreft, CEO of Under the Influence – a management and wine-based company out of Cape Town. Find out more about his work, and why he thinks that wine buffs and the bush are made for each other.

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HEADLINE PARTNER

South Africa Tourism


HOST CITY PARTNER

City of Cape Town


HOTEL PARTNERS

  • African Pride 15 On Orange Hotel
  • Belmond Mount Nelson Hotel
  • One and Only
  • The Table Bay
  • Taj Cape Town
  • The Twelve Apostles

OFFICIAL PARTNERS

  • Atta
  • XO Private
  • Classic Portfolio
  • Classic Safari Camps of Africa
  • Relais and Chateaux
  • The Leading Hotels of the World
  • XO Private

COLLABORATIONS

  • Bean There
  • Escape + Explore
  • Great Plains
  • Grosvenor Tours
  • Under The Influence
  • Uthando