14 – 17 MAY 2018 | CAPE TOWN STADIUM, SOUTH AFRICA

WE ARE AFRICA IS THE CONTINENT’S HOTTEST GATHERING OF HIGH-END AFRICAN TRAVEL BRANDS, WORLD-CLASS BUYERS AND TOP INTERNATIONAL PRESS.

WITH A SHARED MISSION TO REBRAND AFRICAN TRAVEL TO RESONATE WITH THE GLOBAL TRAVELLER, OUR TRIBE CELEBRATES THE VIBRANT DIVERSITY, UNEXPLORED MYSTERY AND HEART-WARMING MAGIC OF THE CONTINENT AND HER ISLANDS.

TOGETHER, WE STAND UNITED TO DEMONSTRATE THAT AFRICA IS NOT ONE STORY.

Testimonial 12

“Incredible meetings and unforgettable social gatherings. It’s the only show in Southern Africa that high-end African product should invest in.”

LINDSEY ORRELL - TSWALU KALAHARI RESERVE

Testimonial 11

“Our best We Are Africa yet!! Simply mind blowing and success all round.”

HILTON WALKER - GREAT PLAINS CONSERVATION

Testimonial 10

“It’s a wonderful show that puts together quality product and buyers and can’t be compared to many other shows. To have the 3 days full of great meetings is a ROI hard to duplicate. And so well organised!”

BRUCE SIMPSON - NORTH ISLAND

Testimonial 9

“Wow, most amazing show ever attended, from the un-conference to the quality of vendors, just wow. Well Done.”

RICK REICHSFELD - ALPINE ADVENTURES/ADVENTURES AFRICA

Testimonial 8

“A fabulous first experience of WAA – who knew a work conference could be so fun?! Very high standard of accommodation, venues, catering, and entertainment, and of course all the right movers and shakers in attendance throughout. “

ALICE CALLANDER - SALLY AND ALICE TRAVEL CO.

Testimonial 7

“One of the best years at WAA – incredible appointments and great business. It really is a privilege for us to be at WAA, it is only when you attend this show that you realise how spoilt you are in comparison to other shows.”

SALLY GRAY - RED CARNATIONS HOTELS

Testimonial 6

“If you had to choose only one event to attend each year, WAA would be that event.”

DOMINIC GRAMMATICAS - GOVERNORS CAMP

Testimonial 5

“Honestly the most inspiring, creative, touching and rebellious trade show I’ve ever experienced! Full of visions, surprising finds and motivating debates about passionately trying new paths of partnerships in our trade.”

RENE ROSEBURG - THE PASSIONIST

Testimonial 4

“As a newbie, I had heard of the show many times from others and I was blown away. Best quality meetings I have ever had at any show. Slickest operation and great presentation.”

ROD CASSIDY - SANGHA LODGE

Testimonial 3

“Totally RAD! Absolutely breathtaking and highly creative!”

CYNTHIA MOTHELESI - BOTSWANA TOURISM ORGANISATION

THE BEAT

STORIES FROM WE ARE AFRICA, THE AFRICAN CONTINENT AND AROUND THE GLOBE

JOZI’S FINE-DINING SCENE IS HEATING UP
Richard Holmes | 19, April

Watch out, Cape Town: Johannesburg fine-dining scene is hot on your F&B heels. Richard Holmes gives us the low-down on Jozi’s fine-dining hotspots that are becoming attractions in their own right.

READ MORE
Tshekedi Khama
A KEYNOTE LIKE NO OTHER: TSHEKEDI KHAMA, BOTSWANA GOVERNMENT MINISTER AND PASSIONATE CONSERVATIONIST
Henry Wickham | 18, April

Introducing our keynote speaker for FUSE 2018: Tshekedi Khama, dedicated conservationist and Botswana Government Minister. Read how his pioneering work has helped light the fuse for high-end ecotourism.

READ MORE
Seliot, a waiter at Wilderness Safaris' Little Makalolo, practises his wine recommendations with Allister – via Wildnerness Safaris
WHY WINE BUFFS AND THE BUSH ARE A MATCH MADE IN HEAVEN
Melissa Twigg | 13, April

Wine lovers in Africa? Send them to the Cape, many will say. But what about the bush? Melissa talks to Allister Kreft, CEO of Under the Influence – a management and wine-based company out of Cape Town. Find out more about his work, and why he thinks that wine buffs and the bush are made for each other.

READ MORE
LIGHTING A FUSE: MEET GILAN GORK, MENTALIST AND FOUNDER OF THE INFLUENCE INSTITUTE
Lucy Shave | 11, April

In the first of our series spotlighting this year’s FUSE un-conference speakers, we caught up with mentalist and visionary Gilan Gork to discover the secret to influencing people (and winning friends) and why credibility is everything in luxury travel.

READ MORE
EDUCATING THE NEXT GENERATION OF CONSERVATIONISTS
Melissa Twigg | 10, April

Education: it’s what the future of conservation depends on. Melissa Twigg investigates how African hotels and lodge owners have taken it upon themselves to educate children about protecting our planet – and by extension, their communities – in order to bring in the next generation of conservationists.

READ MORE
Chebera Churchura Park in Ethiopia – via Chebera Churchura Park
WHY PARKS IN ETHIOPIA WILL MAKE TOURISTS COME FLOCKING
Melissa Twigg | 07, April

Find out why the parks in Ethiopia have the offerings that should be pushing the country on to the front of travellers’ bucklet lists and the fronts of our glossy mag covers.

READ MORE

HEADLINE PARTNER

South Africa Tourism


HOST CITY PARTNER

City of Cape Town


HOTEL PARTNERS

  • African Pride 15 On Orange Hotel
  • Belmond Mount Nelson Hotel
  • One and Only
  • The Table Bay
  • Taj Cape Town
  • The Twelve Apostles

OFFICIAL PARTNERS

  • Atta
  • XO Private
  • Classic Portfolio
  • Classic Safari Camps of Africa
  • Relais and Chateaux
  • The Leading Hotels of the World
  • XO Private

COLLABORATIONS

  • Bean There
  • Escape + Explore
  • Great Plains
  • Grosvenor Tours
  • Under The Influence
  • Uthando