4 - 8 May 2026, CAPE TOWN

WHAT IS
WE ARE AFRICA

HEADLINE PARTNER

South Africa Tourism

WE ARE AFRICA is the world’s most vibrant gathering of high-end African travel brands, the finest buyers and top international press.

With a shared mission to transform and rebrand African travel for the global luxury market, the We Are Africa tribe celebrates the continent’s diversity, unsurpassed beauty and incredible opportunity.

ENCOUNTER THE EXTRAORDINARY AT WE ARE AFRICA.

WHY ATTEND
WE ARE AFRICA

Africa is the continent where you truly get to encounter the extraordinary. The unique experiences, culture, art, landscapes, wildlife, cuisine and more!

WE ARE AFRICA is the time and place where the most extraordinary exhibitors, buyers and press in African travel continue to gather.

Every year the tribe come together to catch-up, connect, share stories and do what we do best – collaborate in our shared passion for this beautiful continent!

I’M AN
EXHIBITOR

I’M A
BUYER

I’M
MEDIA

Natalia Niznik – Zanzibar White Sand Luxury Villas & Spa

“It was the best edition I’ve had the pleasure to attend. Great buyers, great meetings and the pace was perfect!”

Natalia Niznik - Zanzibar White Sand Luxury Villas & Spa

Lionel Adams – Babylonstoren

“Best show this year and I’ve been to almost all of them!”

Lionel Adams - Babylonstoren

Angelika Vater – Fregate Island Private

“Loved every bit of it. What a tribe, the nicest people in the travel industry.”

Angelika Vater - Fregate Island Private

Colin Bell – Natural Selection Safaris

“Simply excellent all round. Lots of new buyers made it so worthwhile.”

Colin Bell - Natural Selection Safaris

Rishi Urjoon – One&Only Le Saint Geran Mauritius

“Everything was well planned and well executed. The quality of the agents was great. Great ROI for us. “

Rishi Urjoon - One&Only Le Saint Geran Mauritius

Nadia Premeji – Daunara Safari Camp

“It was absolutely amazing, as a first timer I was blown away by the organization and friendliness of everyone.”

Nadia Premeji - Daunara Safari Camp

Pieter Brundyn – In Residence by Pieter Brundyn

“We Are Africa is a world class event in Cape Town, that feels like a Family affair!”

Pieter Brundyn - In Residence by Pieter Brundyn

Lee-Anne Kurtz – Leeu Collection

“It’s a highlight of the year… meeting new buyers and networking with industry partners. “

Lee-Anne Kurtz - Leeu Collection

Tim Valentine-Golds – Nomad Tanzania

“We Are Africa delivers suppliers with a high level of buyers from around the world – and vice-versa – All in one place!”

Tim Valentine-Golds - Nomad Tanzania