13–16 MAY 2019 | CAPE TOWN STADIUM, SOUTH AFRICA

WE ARE AFRICA IS THE WORLD’S MOST VIBRANT GATHERING OF LUXURY AFRICAN TRAVEL BRANDS, THE FINEST BUYERS AND TOP INTERNATIONAL PRESS.

WITH A SHARED MISSION TO TRANSFORM AND REBRAND AFRICAN TRAVEL FOR THE GLOBAL LUXURY MARKET, THE WE ARE AFRICA TRIBE CELEBRATE THE CONTINENT’S DIVERSITY, UNSURPASSED BEAUTY AND INCREDIBLE OPPORTUNITY.

UNITED, WE ARE #NOT ONE STORY: WE ARE AFRICA.

Testimonial 12

“Incredible meetings and unforgettable social gatherings. It’s the only show in Southern Africa that high-end African product should invest in.”

LINDSEY ORRELL - TSWALU KALAHARI RESERVE

Testimonial 11

“Our best We Are Africa yet!! Simply mind blowing and success all round.”

HILTON WALKER - GREAT PLAINS CONSERVATION

Testimonial 10

“It’s a wonderful show that puts together quality product and buyers and can’t be compared to many other shows. To have the 3 days full of great meetings is a ROI hard to duplicate. And so well organised!”

BRUCE SIMPSON - NORTH ISLAND

Testimonial 9

“Wow, most amazing show ever attended, from the un-conference to the quality of vendors, just wow. Well Done.”

RICK REICHSFELD - ALPINE ADVENTURES/ADVENTURES AFRICA

Testimonial 8

“A fabulous first experience of WAA – who knew a work conference could be so fun?! Very high standard of accommodation, venues, catering, and entertainment, and of course all the right movers and shakers in attendance throughout. “

ALICE CALLANDER - SALLY AND ALICE TRAVEL CO.

Testimonial 7

“One of the best years at WAA – incredible appointments and great business. It really is a privilege for us to be at WAA, it is only when you attend this show that you realise how spoilt you are in comparison to other shows.”

SALLY GRAY - RED CARNATIONS HOTELS

Testimonial 6

“If you had to choose only one event to attend each year, WAA would be that event.”

DOMINIC GRAMMATICAS - GOVERNORS CAMP

Testimonial 5

“Honestly the most inspiring, creative, touching and rebellious trade show I’ve ever experienced! Full of visions, surprising finds and motivating debates about passionately trying new paths of partnerships in our trade.”

RENE ROSEBURG - THE PASSIONIST

Testimonial 4

“As a newbie, I had heard of the show many times from others and I was blown away. Best quality meetings I have ever had at any show. Slickest operation and great presentation.”

ROD CASSIDY - SANGHA LODGE

Testimonial 3

“Totally RAD! Absolutely breathtaking and highly creative!”

CYNTHIA MOTHELESI - BOTSWANA TOURISM ORGANISATION

Testimonial 2

“In thirty years of being in the safari travel ‘business’, this without doubt is the best, the absolute best, travel show by far. The incredible detailed organisation, quality of suppliers and buyers, location and WOW factors, reflected We Are Africa 2017 as being number one!”

KATE PIRIE - THE EXPLORATIONS COMPANY

Testimonial 1

“This is a rock ‘n roll event, with excellent meetings, well curated with a considered attempt to challenge the tourism status quo and compel delegates to think outside of the paradigm.”

IAIN HARRIS - COFFEEBEANS ROUTES

THE BEAT

STORIES FROM WE ARE AFRICA, THE AFRICAN CONTINENT AND AROUND THE GLOBE

INZORA Rooftop Café
KIGALI KOOL: HOW RWANDA’S CAPITAL IS CHANGING PERCEPTIONS
James Davidson | 17, August

5 -min. read From speciality coffee to empowered local artisans, James Davidson unpacks up-and-coming Rwanda’s capital and tells us how it is exceeding the expectations of all who encounter it.

READ MORE
Zeitz MOCAA atrium – by Iwan Ban
GERMAN HERITAGE: DOES IT MATTER THAT ZEITZ MOCAA WAS FOUNDED BY A NON-AFRICAN?
Heather Richardson | 15, August

4 -min. read As Africa’s first major museum of contemporary African art, Zeitz MOCAA was making headlines way before its opening in September 2017. Does it matter than such empowering moment for the continent was conceived by a German, asks Heather Richardson? Its namesake certainly doesn’t think so.

READ MORE
Suzanne Bayly-Coupe – courtesy of Classic Portfolio
MEET 3 WOMEN MAKING THEIR MARK ON SOUTH AFRICAN TOURISM
Richard Holmes | 08, August

5 -min. read In honour of National Women’s Day in South Africa, hear the stories of three special ladies making a big splash in South African tourism.

READ MORE
Sun Ra
VIRTUAL REALITY
James Davidson | 06, August

8 -min. read When even maps are biased, James Davidson discovers how a rebellious historian, Afrofuturists and a Marvel superhero can cut through propaganda and prejudice to expose a lie in the name of equality and empowerment.

READ MORE
Magashi Camp
INTRODUCING MAGASHI CAMP, RWANDA’S NEXT BIG THING
Richard Holmes | 27, July

4 -min. read Come December 2018, prepare to say hello to Magashi Camp – a conservation-driven project spearheaded by the combined efforts Wilderness Safaris, the Rwanda Development Board and African Parks. Find out how this high-end masterpiece will be blazing a new safari trail around Akagera National Park.

READ MORE
African airline opportunities
OPPORTUNITY IS IN THE AIR
Richard Holmes | 25, July

4 -min. read Despite being inhabited by 12 per cent of the world’s population, Africa accounts for just three per cent of its airline traffic. Richard Holmes investigates why Africa’s skies are comparatively empty – and what the travel industry can do about it.

READ MORE

HEADLINE PARTNER

South Africa Tourism


HOST CITY PARTNER

City of Cape Town


HOTEL PARTNERS

  • African Pride 15 On Orange Hotel
  • Belmond Mount Nelson Hotel
  • One and Only
  • The Table Bay
  • Taj Cape Town
  • The Twelve Apostles

OFFICIAL PARTNERS

  • Atta
  • XO Private
  • Classic Portfolio
  • Classic Safari Camps of Africa
  • Relais and Chateaux
  • The Leading Hotels of the World
  • XO Private

COLLABORATIONS

  • Bean There
  • Escape + Explore
  • Great Plains
  • Grosvenor Tours
  • Under The Influence
  • Uthando

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