13–16 MAY 2019 | CAPE TOWN STADIUM, SOUTH AFRICA

WE ARE AFRICA IS THE WORLD’S MOST VIBRANT GATHERING OF LUXURY AFRICAN TRAVEL BRANDS, THE FINEST BUYERS AND TOP INTERNATIONAL PRESS.

WITH A SHARED MISSION TO TRANSFORM AND REBRAND AFRICAN TRAVEL FOR THE GLOBAL LUXURY MARKET, THE WE ARE AFRICA TRIBE CELEBRATE THE CONTINENT’S DIVERSITY, UNSURPASSED BEAUTY AND INCREDIBLE OPPORTUNITY.

UNITED, WE ARE #NOT ONE STORY: WE ARE AFRICA.

Testimonial 12

“Incredible meetings and unforgettable social gatherings. It’s the only show in Southern Africa that high-end African product should invest in.”

LINDSEY ORRELL - TSWALU KALAHARI RESERVE

Testimonial 11

“Our best We Are Africa yet!! Simply mind blowing and success all round.”

HILTON WALKER - GREAT PLAINS CONSERVATION

Testimonial 10

“It’s a wonderful show that puts together quality product and buyers and can’t be compared to many other shows. To have the 3 days full of great meetings is a ROI hard to duplicate. And so well organised!”

BRUCE SIMPSON - NORTH ISLAND

Testimonial 9

“Wow, most amazing show ever attended, from the un-conference to the quality of vendors, just wow. Well Done.”

RICK REICHSFELD - ALPINE ADVENTURES/ADVENTURES AFRICA

Testimonial 8

“A fabulous first experience of WAA – who knew a work conference could be so fun?! Very high standard of accommodation, venues, catering, and entertainment, and of course all the right movers and shakers in attendance throughout. “

ALICE CALLANDER - SALLY AND ALICE TRAVEL CO.

Testimonial 7

“One of the best years at WAA – incredible appointments and great business. It really is a privilege for us to be at WAA, it is only when you attend this show that you realise how spoilt you are in comparison to other shows.”

SALLY GRAY - RED CARNATIONS HOTELS

Testimonial 6

“If you had to choose only one event to attend each year, WAA would be that event.”

DOMINIC GRAMMATICAS - GOVERNORS CAMP

Testimonial 5

“Honestly the most inspiring, creative, touching and rebellious trade show I’ve ever experienced! Full of visions, surprising finds and motivating debates about passionately trying new paths of partnerships in our trade.”

RENE ROSEBURG - THE PASSIONIST

Testimonial 4

“As a newbie, I had heard of the show many times from others and I was blown away. Best quality meetings I have ever had at any show. Slickest operation and great presentation.”

ROD CASSIDY - SANGHA LODGE

Testimonial 3

“Totally RAD! Absolutely breathtaking and highly creative!”

CYNTHIA MOTHELESI - BOTSWANA TOURISM ORGANISATION

THE BEAT

STORIES FROM WE ARE AFRICA, THE AFRICAN CONTINENT AND AROUND THE GLOBE

Maame Adjei from Girl Going Places
TRAVEL TO FIND YOURSELF
WAA Admin | 18, July

Soul-searching needn’t be reserved for epic, faraway adventures, argues Kate Hamilton – getting to know yourself starts much closer to home. But what does that mean for people who historically view all travel as a non-essential luxury, and how can the travel industry empower Africans to explore their own continent?

READ MORE
AN UPDATE ON AIR: INTRA-AFRICAN FLIGHTS ARE ON THE ASCENT
Richard Holmes | 13, July

African airline connectivity has increased in the last year as more and more African flights are spreading their wings across the continent. Get the latest on the air block from Richard Holmes.

READ MORE
Photo by Edgar Castrejon
FEEDING CHANGE
Melissa Twigg | 11, July

South Africa is leading the charge with the trend for locally sourced, culturally relevant dishes, writes Melissa Twigg; but when educating and delighting diners has the added benefit of empowering local producers and alleviating pressure on the environment, it’s no wonder the rest of the world isn’t far behind.

READ MORE
Photo by Mario Purisic
THE POWER OF UBUNTU
WAA Admin | 04, July

The word Ubuntu translates as ‘humanity’ – a sense of belonging, consideration, trust and respect for one another. Juliet Kinsman examines how we should consider this a cornerstone when creating life-enhancing environments — both for those who work in travel, and the people taking trips.

READ MORE
Vegetable garden at Neptune Ngorongoro
GROWING YOUR OWN GREENS: THE SPROUTING OF LODGE GARDENS IN THE AFRICAN BUSH
Richard Holmes | 03, July

Richard Holmes reports on the lodges in the far-flung corners of Africa who’re bringing the fun and sustainable factor to gobbling your greens by growing their own produce in the African bush.

READ MORE
WHY THE US MARKET IS KEY FOR AFRICAN TOURISM
Richard Holmes | 28, June

News of Africa is spreading stateside, and US travellers are now more important for the Motherland’s tourism industry than ever before. But how can Africa engage this evolving target market? Richard Holmes investigates.

READ MORE

HEADLINE PARTNER

South Africa Tourism


HOST CITY PARTNER

City of Cape Town


HOTEL PARTNERS

  • African Pride 15 On Orange Hotel
  • Belmond Mount Nelson Hotel
  • One and Only
  • The Table Bay
  • Taj Cape Town
  • The Twelve Apostles

OFFICIAL PARTNERS

  • Atta
  • XO Private
  • Classic Portfolio
  • Classic Safari Camps of Africa
  • Relais and Chateaux
  • The Leading Hotels of the World
  • XO Private

COLLABORATIONS

  • Bean There
  • Escape + Explore
  • Great Plains
  • Grosvenor Tours
  • Under The Influence
  • Uthando

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