Home - We Are Africa

17 - 20 MAY 2022, CAPE TOWN

WHAT IS
WE ARE AFRICA

HEADLINE PARTNER

South Africa Tourism

WE ARE AFRICA is the world’s most vibrant gathering of luxury african travel brands, the finest buyers and top international press.

with a shared mission to transform and rebrand african travel for the global luxury market, the we are africa tribe celebrate the continent’s diversity, unsurpassed beauty and incredible opportunity.

UNITED, WE ARE #NOTONESTORY. WE ARE AFRICA.

WHY ATTEND
WE ARE AFRICA

2022: it’s the year African travel’s recovery, and the most important edition of WE ARE AFRICA to date. For many of us in high-end travel, it will be the first opportunity for face-to-face meetings since 2019 – and if the pandemic has taught us anything, it’s that in-person interactions are vital to nurturing relationships and taking your business to new and great heights. If you want to be at the epicentre of our industry’s relaunch and recovery – you need to be at We Are Africa 2022.

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I’M A
BUYER

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Testimonial 12

“Incredible meetings and unforgettable social gatherings. It’s the only show in Southern Africa that high-end African product should invest in.”

LINDSEY ORRELL - TSWALU KALAHARI RESERVE

Testimonial 11

“Our best We Are Africa yet!! Simply mind blowing and success all round.”

HILTON WALKER - GREAT PLAINS CONSERVATION

Testimonial 10

“It’s a wonderful show that puts together quality product and buyers and can’t be compared to many other shows. To have the 3 days full of great meetings is a ROI hard to duplicate. And so well organised!”

BRUCE SIMPSON - NORTH ISLAND

Testimonial 9

“Wow, most amazing show ever attended, from the un-conference to the quality of vendors, just wow. Well Done.”

RICK REICHSFELD - ALPINE ADVENTURES/ADVENTURES AFRICA

Testimonial 8

“A fabulous first experience of WAA – who knew a work conference could be so fun?! Very high standard of accommodation, venues, catering, and entertainment, and of course all the right movers and shakers in attendance throughout. “

ALICE CALLANDER - SALLY AND ALICE TRAVEL CO.

Testimonial 7

“One of the best years at WAA – incredible appointments and great business. It really is a privilege for us to be at WAA, it is only when you attend this show that you realise how spoilt you are in comparison to other shows.”

SALLY GRAY - RED CARNATIONS HOTELS

Testimonial 6

“If you had to choose only one event to attend each year, WAA would be that event.”

DOMINIC GRAMMATICAS - GOVERNORS CAMP

Testimonial 5

“Honestly the most inspiring, creative, touching and rebellious trade show I’ve ever experienced! Full of visions, surprising finds and motivating debates about passionately trying new paths of partnerships in our trade.”

RENE ROSEBURG - THE PASSIONIST

Testimonial 4

“As a newbie, I had heard of the show many times from others and I was blown away. Best quality meetings I have ever had at any show. Slickest operation and great presentation.”

ROD CASSIDY - SANGHA LODGE

Testimonial 3

“Totally RAD! Absolutely breathtaking and highly creative!”

CYNTHIA MOTHELESI - BOTSWANA TOURISM ORGANISATION

Testimonial 2

“In thirty years of being in the safari travel ‘business’, this without doubt is the best, the absolute best, travel show by far. The incredible detailed organisation, quality of suppliers and buyers, location and WOW factors, reflected We Are Africa 2017 as being number one!”

KATE PIRIE - THE EXPLORATIONS COMPANY

Testimonial 1

“This is a rock ‘n roll event, with excellent meetings, well curated with a considered attempt to challenge the tourism status quo and compel delegates to think outside of the paradigm.”

IAIN HARRIS - COFFEEBEANS ROUTES

HEADLINE PARTNER

South Africa Tourism

HOST CITY PARTNER

City of Cape Town

HOST VENUE

City of Cape Town

HOTEL PARTNERS

 

  • Belmond Mount Nelson Hotel
  • One and Only
  • The Table Bay
  • Taj Cape Town
  • The Twelve Apostles

OFFICIAL PARTNERS

  • Atta
  • XO Private
  • Classic Portfolio
  • Classic Safari Camps of Africa
  • Inspirational Places
  • Relais and Chateaux
  • The Leading Hotels of the World
  • XO Private

COLLABORATIONS

  • Bean There
  • Escape + Explore
  • Grosvenor Tours
  • Under The Influence
  • Under The Influence
  • Uthando

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