JOIN THE TRIBE

14 MAY 2018 | FUSE, WE ARE AFRICA’S UN-CONFERENCE | CAPE TOWN
15 – 17 MAY 2018 | WE ARE AFRICA | CAPE TOWN

As we head into our fifth edition, We Are Africa continues to bring together the continent’s leading high-end travel brands. Our tribe is passionate about challenging outdated, negative and monotone perceptions of Africa through travel. Think you’ve got what it takes to join them?

Terms and Conditions

WHAT WE’RE LOOKING FOR

IMAGINATIVE ITINERARIES

You create tailor-made experiences that showcase the diverse and vibrant stories coming out of the continent in a way that resonates with today’s contemporary traveller.

TOP DECISION MAKERS

You hold the authority to call the shots in your company and make decisions on your product portfolio.

OUTSTANDING REFERENCES

You stand apart from the crowd and hold a high reputation and track record within the industry, attracting shining references from credible high-end African suppliers.

WHAT’S IN IT FOR YOU?

We Are Africa is far more than just a travel trade event. We are a Tribe revolutionising African travel. Here’s what you can expect to receive as a Tribe member…

INSPIRATION

Our radical new un-conference format, FUSE, is designed to engage you with your fellow influencers and creative minds in the industry, enabling participants to fully immerse themselves in fresh thinking and generate new insights in a highly collaborative setting.

BUSINESS

Our pre-scheduled appointment system gives you up to fifty 20-minute meetings with senior decision-makers from the continent’s leading high-end travel brands. You’ll also be given the opportunity to get first-hand experience with supplier products by being hosted in one of our first-rate, Cape Town-based partner hotels or by taking part in one of our various Fam Tour programmes.

NETWORKING

With dedicated networking breaks, delicious on-site lunches and spectacular evening events, you’re assured of many opportunities to brush shoulders with both industry heavyweights and the hottest emerging innovators. What’s more, depending on your package, you have the option to purchase an additional delegate badge – doubling your networking power!

POSITIONING

Attending We Are Africa puts you in line to receive the latest cutting-edge industry developments first-hand from the key innovators themselves, and be the first to know about any emerging high-end suppliers from the continent. Plus, you’ll also have the opportunity to showcase your achievements and gain recognition through our Innovation Awards.

THE BIGGER STORY

We Are Africa brings together a carefully curated selection of senior-level, high-end African exhibitors from all across the continent, who offer a diverse and vibrant range of African experiences on par with the top global travel experiences.

EXHIBITOR GEOGRAPHICAL BREAKDOWN (2017)

EXHIBITOR SENIORITY BREAKDOWN

ALL COMPANIES WILL RECEIVE:

Up to 50 pre-scheduled appointments

Participation in FUSE, We Are Africa’s un-conference

RYAN WALLACE

Access to all official networking events

3 on-site networking lunches

Entry to the Innovation Awards ceremony

ADDITIONAL DELEGATES

Over 300 African suppliers and 20 international travel editors will attend We Are Africa 2018. Boost your networking power by bringing more of your senior team to represent your company.

*To register an additional delegate get in touch with jemma@beyondluxury.com

Taking place on the first day of We Are Africa, FUSE turns the traditional conference model on its head, channelling similarly groundbreaking events in tech, advertising and media to create a radical, collaborative un-conference. We’re calling on the brightest minds in the industry – the We Are Africa tribe – to create the content yourselves. You’ll be joined by key influencers from progressive, relevant industries for an immersive programme designed to promote collaboration, maximise creativity and set light to a new vision for the future of high-end African travel and hospitality.

2018 PROGRAMME

12:00 – 18:00 Registration and badge collection

10:00 – 12:00 Registration and badge collection

12:00 – 19:30 FUSE, We Are Africa’s Un-conference

19:30 – 22:00 Opening Cocktail

08:00 Doors open

09:15 – 18:20 Full day of appointments (including on-site lunch)

20:00 – 23:00 Innovation Awards Party

08:30 Doors open

09:15 – 18:20 Full day of appointments (including on-site lunch)

20:00 – 23:00 Free evening

08:30 Doors open

09:15 – 18:20 Full day of appointments (including on-site lunch)

20:00 – 23:00 Closing Party

*Please note the above is a provisional programme and is subject to change.

Our official Community Development Partner, Uthando is a non-profit company and Responsible Tourism initiative with a big heart that creates unique, meaningful and enormously beneficial links between tourism and a broad range of inspiring community development projects in and around the townships of Cape Town. If you’d like to contribute to building this positive bridge between tourism and community and support this incredible organisation, click the button below to make your donation:

TALK TO US

JEMMA UGLOW

JEMMA UGLOW
Head of Travel Relations
+44 203 176 4131

CHRIS KING

CHRIS KING
Regional Travel Relations Manager
+44 203 176 6995

Samantha Kelly

SAMANTHA KELLY
Regional Travel Relations Manager
+44 203 176 0178

Jodie Collett

JODIE COLLETT
Regional Travel Relations Executive
+44 203 176 6608

Lucy Comyn

LUCY COMYN
Travel Relations Coordinator
+44 203 176 9108