Welcome to We Are Africa Local!

Taking place at DHL Stadium in Cape Town, this additional full day will unite We Are Africa exhibitors with hundreds of Southern Africa based trade professionals for a unique programme designed to strengthen relationships, deepen product knowledge and gain insights from across the value chain.

We Are Africa Local 2025 brought the industry together in the heart of Cape Town where the city became the meeting ground of Africa’s vibrant travel tribe. At We Are Africa Local, every meeting confirmed what we’ve always believed: innovation, connection, and creativity thrive whenever the tribe comes together – even in the heart of the city, the tribe is steering the future of African travel.

Across powerful conversations, intimate meetings, and moments of true camaraderie, we celebrated the local spirit that drives African travel forward.

Here, even quick chats carried powerful purpose. Every introduction sparked potential. And every deal reminded us that community isn’t a place, it’s a mindset. You didn’t just build business, you built something bigger.

Calling all product managers and consultants from local DMC’s, as well locally based high-end agents – this is your opportunity to connect with Africa’s top luxury suppliers and benefit from up to 15 appointments and networking opportunities.

Exhibitors please note: If you have a travel division within your business and would like a member of your team to attend this day as a buyer to meet the other exhibitors, please email weareafrica@thisisbeyond.com and one of our buyer team will be in touch with more details.

For more information, get in touch with the team today.

REGISTER INTEREST FOR WE ARE AFRICA LOCAL 2026