Innovation Awards - We Are Africa


The We Are Africa Innovation Awards celebrate the very best in independently minded, brilliantly executed African travel initiatives

Far more than just an award, each trophy is our way of saying thank you – for challenging perceptions, for creating the boldest, bravest experiences and, above all, for setting a sky-high standard in African luxury travel.


Join us in celebrating industry visionaries across seven innovative categories.


Imaginative itineraries that surprise, amaze and challenge traditional expectations of African travel: show us how you make your country stand out.


For those demonstrating outstanding leadership in the complex area of conservation, embarking on bold initiatives to protect Africa’s natural resources.


Tell us how you’re collaborating with the local population to support, train and transform the community in the endeavour to build a more united Africa.


Whether it’s a showstopping art installation, interiors overhaul or pace-setting new build, we want to see the designs changing the look of modern Africa.


For individuals capturing the unique essence of Africa through perception-changing, thought-provoking photography.


Recognising those up and coming young stars making a mark in the African travel industry.


Recognising those individuals whose tireless passion and dedication to changing perceptions of the continent are shaping Africa’s future for the better.


Meet the 2020 Innovation Awards judges panel

Nthabi Taukobong

As one of South Africa’s first black interior designers, Nthabi Taukobong has enjoyed 23 years in the industry. She is the Founding Member and Managing Director of the Johannesburg-based Ditau Interiors, providing a exclusive designs to niche clientele in the leisure, spa and residential industries.

Andrew Venter

Dr Andrew Venter is the Director of CISL (Cambridge Institute for Sustainability Leadership) operations in South Africa. Previously, Andrew was CEO of WILDTRUST, where he led its development into one of the region’s largest and most influential environmental organisations.

Caitlin Carter

Caitlin Carter

After roles with US-based tour operators; years spent in the bush; the halls of conservation academia and in sales for members of the supplier tribe, this year marks Caitlin’s twentieth in the industry. She has spent the last 4 years as a business development consultant focused on all aspects of the safari industry, including conservation.

Caitlin Carter

Gcobani Sipoyo

Gcobani Sipoyo is a Heritage Officer at the South African Heritage Resources Agency (SAHRA), the body responsible for the protection of South Africa’s cultural heritage. Gcobani works with various communities and the government to unpick what cultural heritage truly means in contemporary South Africa.

Caitlin Carter

Lew Rood

Lew Rood’s concierge service provides independent advice to discerning travellers in Southern Africa, from the finest arts and crafts to en vogue dining venues and wine estates. Lew’s knowledge and guidance encompasses both the historic and the new to uniquely enhance his clients’ travel experiences.

Judge’s event

In March 2020, our prestigious judging panel gathered at contemporary masterpiece (and new tribe member) Villa Verte, in Hout Bay, to decide on the best of the best.

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