Innovation Awards – We Are Africa

The We Are Africa Innovation Awards celebrate the very best in independently minded, brilliantly executed travel ideas

Far more than just an award, each trophy is our way of saying thank you – for challenging perceptions, for creating the boldest, bravest experiences and, above all, for setting a sky-high standard in African luxury travel.


After receiving hundreds of amazing entries, our expert judging panel deliberated and carefully selected the 2019 Innovation Awards shortlist. Winners will be announced on 14 May at the Innovation Awards Parade and Party. Remember to come dressed bold and colourful.

Celebrating the up-and-coming under-35s making their mark on the African travel industry – from bloggers and influencers to truly passionate tour guides, top chefs and remarkable hotel personnel.

Whether it’s a showstopping art installation, interiors overhaul or pace-setting new build, we want to see the designs changing the look of modern Africa.

Imaginative itineraries that surprise, amaze and challenge traditional expectations of African travel: show us how you make your country stand out.

For those demonstrating outstanding leadership in the complex area of conservation, embarking on bold initiatives to protect Africa’s natural resources.

Tell us how you’re collaborating with the local population to support, train and transform the community in the endeavour to build a more united Africa.

Recognising those individuals whose tireless passion and dedication to changing perceptions of the continent are shaping Africa’s future for the better.

Celebrating the superstar buyers who have dramatically grown travel to Africa.


Caitlin Carter

Caitlin Carter

After 20 years of safari work and conservation academia, Caitlin decided to go out solo as a Business Advisor across the industry, and now advises industry players from all sides of the conservation and safari business.

Sarah Ord

Sarah Ord

Sarah heads up an international design practice in Cape Town that offers colourful interior solutions and product to the modern aesthete. She is also a part owner of The Stack, a private members club and brasserie.

Itumeleng Pooe

Itumeleng Pooe

Itumeleng is a tourism and wine-marketing specialist and owner of afri-centric Tourism Consulting.

James Delaney

James Delaney

James is well known in the industry as the Joburg guru, where he works downtown as an artist. He’s also founder of safari reference site

Andrew Venter

Andrew Venter

Andrew is the CEO of the Wildlands Conservation Trust – one of South Africa’s most significant environmental organisations. He is known as a pioneer, disruptor and innovator in the environmental sector.


Congratulations to all of the 2018 winners, each of whom have accomplished the most inspiring, unexpected achievements in high-end African travel. While every member of the tribe is a winner in our eyes, the below brands stood out against the rest and were declared victors, as voted for by our tribe of African travel brands, buyers and press.

Rise Africa

Shape Africa

Experience Africa

Design Africa

Engage Africa

Conserve Africa

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