1 -min. read Watch an impressive collection of innovators, inventors and well-meaning philanthropists working together to push things forward at the Conservation Lab 2017.
1 -min. read Relive the magic of We Are Africa 2017, where we turned up the colour and asked the tribe to bring their vibe for four days of innovative thinking, creative inspiration and meaningful connections.
1 -min. read Hit play on Dr. Richard Leakey’s INSPIRE talk at FUSE, We Are Africa’s inaugural un-conference.
1 -min. read Watch our video capturing the vibe of this year’s show, feel the FOMO, and then make sure it doesn’t happen again by registering your interest to attend We Are Africa 2017 – because applications are now OPEN!
1 -min. read Relive our inspirational 2016 Conference speakers on video: Emmanuel de Merode, Jochen Zeitz and the Young Africa Panel.
1 -min. read Jen Flowers, Deputy Editor at AFAR, hits the We Are Africa show floor to talk trends, destinations and the future of travel in Africa.
1 -min. read Graham Boynton, Travel Editor for Newsweek, asks some of the travel industry’s key players in conservation and community how they think we can fight our way back…
1 -min. read Jen Murphy is joined live on the We Are Africa floor by three individuals who are all dedicated to telling very different, very real stories of their various destinations.
2 -min. read There’s just one day left to cast your vote and choose your winners for the 2016 Innovation Awards. If you’re a registered 2016 We Are Africa tribe member, make sure you have your say!
1 -min. read There are only a few days left before applications close for the We Are Africa Innovation Awards 2016 – if you think you’ve got what it takes to make this year’s shortlist, apply now!
1 -min. read Hear Executive Director & Chief Curator of Zeitz MOCAA, Mark Coetzee, explain how art has a fundamental part to play in rewriting modern Africa’s story, ahead of the opening of the new art museum in Cape Town in 2016
1 -min. read Brand strategist Zami Majuqwana takes to the 2015 Conference stage to talk about the role our tribe has to play in rebranding outsiders’ perceptions of the continent
1 -min. read Explorer, writer, photographer and maker of documentary ‘Walking The Nile’, Levison Wood takes to the We Are Africa 2015 Conference stage to talk about how his journey changed his story of modern Africa
1 -min. read This year saw the second edition of the TWO SHOWS ONE AFRICA alliance between We Are Africa and Indaba, designed to showcase the very best Africa has to offer to the world’s leading travel and tourism buyers over the course of one week
1 -min. read We caught up with Councillor Roxanne Hoorn, Chairperson of Tourism Events and Economic Development for City of Cape Town, to hear how We Are Africa is contributing to the Mother City’s bright future, and why she’s proud to be part of the tribe
1 -min. read We are Not One Story. We Are Africa. Discover the philosophy behind Not One Story and We Are Africa.
1 -min. read We’re giving our tribe the opportunity to narrate their individual stories of Africa. In demonstrating the uniqueness of each African country, we stand united in diversity
1 -min. read The We Are Africa tribe is made up of the best of the African travel industry from around the globe: however, what unites them all is a shared vision and mindset to rebrand Africa. We spoke to some of our tribe members at the 2014 show to discover what it means to them to wear their We Are Africa stripes.
1 -min. read South African Tourism’s Chief Marketing Officer, Jan Hutton, and Beyond Luxury Media’s Founder and CEO, Serge Dive, came together in Cape Town last May to discuss the Two Shows One Africa allegiance.
1 -min. read The perception of Africa has traditionally been distorted by its difficult past. However, as change comes to the continent and generates a new enthusiasm in those within and outside it, our 2014 tribe explain their future hopes for Brand Africa – and why travellers need to come and experience it for themselves.