< 1 -min. read Watch an impressive collection of innovators, inventors and well-meaning philanthropists working together to push things forward at the Conservation Lab 2017.
< 1 -min. read Relive the magic of We Are Africa 2017, where we turned up the colour and asked the tribe to bring their vibe for four days of innovative thinking, creative inspiration and meaningful connections.
< 1 -min. read Hit play on Dr. Richard Leakey’s INSPIRE talk at FUSE, We Are Africa’s inaugural un-conference.
< 1 -min. read Watch our video capturing the vibe of this year’s show, feel the FOMO, and then make sure it doesn’t happen again by registering your interest to attend We Are Africa 2017 – because applications are now OPEN!
< 1 -min. read Graham Boynton, Travel Editor for Newsweek, asks some of the travel industry’s key players in conservation and community how they think we can fight our way back…
< 1 -min. read The We Are Africa tribe is made up of the best of the African travel industry from around the globe: however, what unites them all is a shared vision and mindset to rebrand Africa. We spoke to some of our tribe members at the 2014 show to discover what it means to them to wear their We Are Africa stripes.
< 1 -min. read South African Tourism’s Chief Marketing Officer, Jan Hutton, and Beyond Luxury Media’s Founder and CEO, Serge Dive, came together in Cape Town last May to discuss the Two Shows One Africa allegiance.
< 1 -min. read The perception of Africa has traditionally been distorted by its difficult past. However, as change comes to the continent and generates a new enthusiasm in those within and outside it, our 2014 tribe explain their future hopes for Brand Africa – and why travellers need to come and experience it for themselves.
< 1 -min. read Video highlights of the inaugural We Are Africa Innovation Awards. To complement our festival of excellence in African travel, we revealed the leaders of African innovation with a lavish celebration on Tuesday 6 May 2014 at the official We Are Africa Innovation Awards ceremony, brought to you by South African Tourism and hosted by Gold.
< 1 -min. read A video recap of We Are Africa 2014’s Opening Conference at The Bay Hotel in Camps Bay, which addressed The Socio-Economic Future of Africa, The Opportunity to Rebrand The Continent and The Wonder of Africa with a line-up of only the most visionary specialists from across the African continent.
< 1 -min. read The story of modern Africa is one of a continent in ascendance. In the first of our miniseries of two videos, we asked our 2014 tribe their thoughts on how the opportunities and challenges that come with hosting the world’s fastest growing economies are impacting African travel.
< 1 -min. read In 2015 the increasingly powerful and influential Tribe united in its passion for Africa makes its return pilgrimage to the iconic Cape Town Stadium from 4-7 May 2015 to further unlock the continent’s potential and chart the roadmap for its rising tourism landscape. Join the Tribe to connect with Africa’s visionary travel elite.
< 1 -min. read We’re giving our tribe the opportunity to narrate their individual stories of Africa. In demonstrating the uniqueness of each African country, we stand united in diversity
< 1 -min. read We are Not One Story. We Are Africa. Discover the philosophy behind Not One Story and We Are Africa.
< 1 -min. read We caught up with Councillor Roxanne Hoorn, Chairperson of Tourism Events and Economic Development for City of Cape Town, to hear how We Are Africa is contributing to the Mother City’s bright future, and why she’s proud to be part of the tribe
< 1 -min. read This year saw the second edition of the TWO SHOWS ONE AFRICA alliance between We Are Africa and Indaba, designed to showcase the very best Africa has to offer to the world’s leading travel and tourism buyers over the course of one week
< 1 -min. read Explorer, writer, photographer and maker of documentary ‘Walking The Nile’, Levison Wood takes to the We Are Africa 2015 Conference stage to talk about how his journey changed his story of modern Africa
< 1 -min. read Brand strategist Zami Majuqwana takes to the 2015 Conference stage to talk about the role our tribe has to play in rebranding outsiders’ perceptions of the continent
< 1 -min. read Hear Executive Director & Chief Curator of Zeitz MOCAA, Mark Coetzee, explain how art has a fundamental part to play in rewriting modern Africa’s story, ahead of the opening of the new art museum in Cape Town in 2016
< 1 -min. read Relive our inspirational 2016 Conference speakers on video: Emmanuel de Merode, Jochen Zeitz and the Young Africa Panel.