‘Holidays’ are no longer a tick-box affair. Travellers are looking for human connections on their adventures for the full, transformative experience. Richard Holmes shows us how bleisure trips can allow us to practise what the industry preaches, and transform your business by making connections and getting your intel first hand.
The new hospitality landscape revolves less around brands talking about themselves and more around people talking about brands. Enter offline activities, communities and collaborations as hospitality’s new marketing strategy.