Fuse – We Are Africa

IN PARTNERSHIP WITH

Botswana Tourism
13 May 2019
Spier Wine Farm, Stellenbosch
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WELCOME TO FUSE

WE ARE AFRICA’S UN-CONFERENCE

FUSE is where the leading minds in high-end African travel connect with cross-industry innovators and disruptors to share ideas, discuss opportunities and challenges, and set light to a new vision for the future of high-end travel.

Taking place on the first day of We Are Africa 2019, FUSE turns the traditional conference model on its head: channelling similarly groundbreaking events in tech, advertising and media, we’re calling on the brightest minds in the industry, the We Are Africa tribe, to create the content yourselves. You’ll be joined by key influencers from progressive, relevant industries for an immersive programme designed to promote collaboration, maximise creativity and set light to a new vision for the future of high-end African travel and hospitality.

HOW DOES IT WORK

HOW DOES IT WORK


You are the content! As the ultimate authority in high-end African travel, we want to hear your big ideas that will challenge the crowds, generate discussion and inspire collaborative solutions to drive the industry forward.

WHAT’S IN IT FOR ME?

WHAT’S IN IT FOR ME?


This is your opportunity to share the ideas that matter most to you with the leading minds in your field – and to hear their feedback and ideas in return.

HOW TO GET INVOLVED?

HOW TO GET INVOLVED?


To get the most out of the experience, be an active participant – no spectators allowed! Submit a Spark talk, take part in a discussion topic and get inspired by great content.

SPARK

it all starts with a spark…

Stand in front of the tribe and pitch your groundbreaking idea that will change the future of African travel. Whether it’s a top marketing tip or an on-the-ground initiative, a tech innovation or the human touch, this is your chance to shine and position yourself and your brand as true thought-leaders.

But beware: this is NOT a sales pitch! You’ll deliver 15 slides in just 3 minutes and 45 seconds – that’s only 15 seconds per slide, so make it smart, sharp and sublime.

INSPIRE

open your mind and take a seat at inspire

A 40-minute talk from a key individual whose work has influenced the industry and whose insights are invaluable to its development. This year, we’ll have three INSPIRE stages covering a wide range of topics including creativity, conservation, marketing and technology.

Fred Swaniker

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Fred Swaniker
Founder of the African Leadership Academy
A globally acclaimed educational entrepreneur, Fred is the founder of African Leadership Network – a community of the most dynamic and influential leaders working to create change in Africa.

Gcina Mhlophe

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Gcina Mhlophe
Storyteller and Poet
Storytelling is famously a deeply traditional activity in Africa. Through charismatic performances delivered in four African languages, Gcina works to preserve storytelling as a means to keep history alive.

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John Sanei
Entrepreneur, best-selling author and trend specialist
John’s expertise lies in his ability to mix human psychology with future studies and business strategies to provide unique insights and future-proof businesses.

Pepper the Robot

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Pepper the Robot
The first semi-humanoid robot in South Africa
Pepper is designed with the ability to read emotions. She is an indicator of the capability of artificial intelligence (AI) and what has been called the 4th Industrial Revolution.

Dr Adriana Marais

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Dr Adriana Marais
Head of Innovation at SAP and aspiring extraterrestrial
Since childhood, Adriana has dreamed of living on another planet, and is currently one of the 100 Mars One Project astronaut candidates in the running to move to the red planet in the next decade.

Ancillar Mangena

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Ancillar Mangena
Journalist, Forbes Africa
Passionate about telling stories that help people make informed decisions, Ancillar has been recognised with the CNN Young Journalist Award and Sanlam Excellence in Financial journalism Young Journalist Award.

Alistair King

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Alistair King
Founding creative partner of King James Group
Alistair has been at the forefront of creativity for nearly two decades and is the founding creative partner of King James Group, a 21-year old independent South African advertising group.

Nthabi Taukobong

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Nthabi Taukobong
Managing Director of Ditau Interiors
One of the top Interior Designers in South Africa, Nthabi’s focus is on creating spaces that reflect relaxed and natural interiors. Nthabi brings the essence of Effortless Luxury Living in Africa into your interior.

Tony Budden

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Tony Budden
Director, Hemporium
Tony is a globally recognized industrial Cannabis expert. He is involved in South Africa and Malawi’s Hemp Research Trials and is passionate about raising environmental issue awareness.

Karen Dudley

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Karen Dudley
Chef, Author and Surprised Restauranteur
Renowned chef and owner of The Kitchen, a celebrated eatery serving the gorgeous and talented folk of Woodstock.

Bayo Adelaja

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Bayo Adelaja
Chief Do-er of Do it Now Now
Bayo is founder of Do it Now Now, a social impact focused marketing agency that supports charities and corporations in their bid to engage the African diaspora in activities that contribute the the development of African communities on and off the continent.

DISCUSS

crowd-sourced solutions

How can we come together to showcase Africa’s diversity and prove that we, the tribe, are at the cutting edge of hospitality? Pick a topic and take the lead on a 50-minute discussion/brainstorm/debate/trouble-shooting session – whatever you want to call it, we’re looking for advanced thinking and crowd-sourced solutions!

To claim one of the DISCUSS slots, submit your idea HERE and scribble your name and topic on the dedicated board when you arrive. As the facilitator, you’ll spend five minutes introducing your idea, before opening it out to the floor.

WORKSHOPS

LinkedIn

Join Terry Flack, a passionate and innovative LinkedIn expert as he walks you through his simple, effective LinkedIn tips and tricks so that you can reach your ideal client efficiently, effectively and profitably, and ultimately generate more leads for your business.

Wetu Now

A look at where we are and where we are going. As Wetu turns 10 this year, we will highlight how the company has helped the industry sell travel more effectively and share our plans for the future. This workshop will be valuable for both Wetu clients and non-clients.

Photography Workshop

How to better your brand biography – lessons in storytelling from Melanie van Zyl, a travel writer and photographer.

FUSE EXTENDER PROGRAMME

Why not enhance your FUSE experience? This year sees the launch of our all-new FUSE extender package. By purchasing one of our limited FUSE extenders, you will have the chance to stay over at Spier Wine Farm the night before the official FUSE programme begins and enjoy additional dynamic sessions, as well as one-on-one networking opportunities, to kick-start your un-conference experience.

Misha O'Dale

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Misha O’Dale
Tree-E-O of Greenpop
Referred to as a ‘human doing’ by friends, Misha spent 6 months driving from Cape Town to London and was a film producer before starting Greenpop in 2010. Since then they have planted over 111 000 trees across Southern Africa.

Jennifer Palmer

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Jennifer Palmer
Founder of Women for Wildlife
An impassioned wildlife biologist and an intrepid lover of nature – Jennifer travels the world to find creative solutions to our most pressing conservation conundrums and aims to create a paradigm shift in how we connect to nature and co-exist in harmony.

Brett Archibald

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Brett Archibald
Businessman and Entrepreneur
Hailed as the miracle surfing survivor, Brett is a charismatic philanthropist who champions for numerous charities, in addition to having many diverse business interests.

FUSE EXTENDER PROGRAMME – SUNDAY 12 MAY 2019

14:00 – 16:30 Check into accommodation at Spier Wine Farm
16:30 – 18:00 Registration and Welcome drinks
18:00 – 18:30 MISHA O’DALE
18:30 – 19:00 JENNIFER PALMER – CONNECTION ACROSS CONSERVATION
19:00 – 20:30 Dinner
20:30 – 21:15 BRETT ARCHIBALD – Miracle at Sea
21:15 – 22:00 Screening and Bonfire
14:00 – 16:30
Check into accommodation at Spier Wine Farm
16:30 – 18:00
Registration and Welcome drinks
18:00 – 18:30
MISHA O’DALE
18:30 – 19:00
JENNIFER PALMER – CONNECTION ACROSS CONSERVATION
19:00 – 20:30
Dinner
20:30 – 21:15
BRETT ARCHIBALD – Miracle at Sea
21:15 – 22:00
Screening and Bonfire

FUSE PROGRAMME – MONDAY 13 MAY 2019

08:30 – 10:00 Registration and Sign up
10:00 – 10:25 Welcome
10:25 – 10:50 Spark talks
10:50 – 11:20 Morning Keynote – Gcina Mhlophe

Africa: One Continent, A Million Stories

11:30 – 12:10
Pepper the Robot

Will Robots, bots and AI take out the personality from Hospitality

Ancillar Mangena

Changing the perception of Africa in the Media

Karen Dudley

Gentrification: the good, the bad and the unexpected

12:30 – 13:10
Dr Adriana Marais

The Allure of the Unknown

Nthabi Taukobong

The luxury of design in Africa

Tony Budden

Cannabis can… How one plant is shaking the roots of modern culture

13:10 – 14:30
Lunch Leap of Faith 1-4 Screening 1
14:30 – 15:10
Alistair King

So, where’s your purple Stetson and your pink feather boa?

Fred Swaniker

Leading Africa’s Emerging Wildlife Economies

Bayo Adelaja

Seeking black nomads: how to engage the African diaspora beyond remittances

15:30 – 16:20
Workshop 1 Workshop 2 Workshop 3 Discuss 1 Discuss 2 Discuss 3 Discuss 4 Discuss 5 Screening 2
16:20 – 16:50 Networking Drinks
16:50 – 18:00 Afternoon keynote – John Sanei

FOREsight: Moving towards a 2020 vision

18:00 – 18:30 Grand finale
18:30 – 20:00 Evening cocktail event
08:30 – 10:00
Registration and Sign up
10:00 – 10:25
Welcome
10:25 – 10:50
Spark talks
10:50 – 11:20
Morning Keynote – Gcina Mhlophe

Africa: One Continent, A Million Stories

11:30 – 12:10
Pepper the Robot

Will Robots, bots and AI take out the personality from Hospitality

Ancillar Mangena

Changing the perception of Africa in the Media

Karen Dudley

Gentrification: the good, the bad and the unexpected

12:30 – 13:10
Dr Adriana Marais

The Allure of the Unknown

Nthabi Taukobong

The luxury of design in Africa

Tony Budden

Cannabis can… How one plant is shaking the roots of modern culture

13:10 – 14:30
Lunch Leap of Faith 1-4 Screening 1
14:30 – 15:10
Alistair King

So, where’s your purple Stetson and your pink feather boa?

Fred Swaniker

Leading Africa’s Emerging Wildlife Economies

Bayo Adelaja

Seeking black nomads: how to engage the African diaspora beyond remittances

15:30 – 16:20
Workshop 1 Workshop 2 Workshop 3
Discuss 1 Discuss 2 Discuss 3 Discuss 4 Discuss 5
Screening 2
16:20 – 16:50
Networking Drinks
16:50 – 18:00
Afternoon keynote – John Sanei

FOREsight: Moving towards a 2020 vision

18:00 – 18:30
Grand finale
18:30 – 20:00
Evening cocktail event

IN PARTNERSHIP WITH

Botswana Tourism

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