8:30am-7pm, 14 May 2018
Spier Wine Farm, Stellenbosch
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WELCOME TO FUSE

WE ARE AFRICA’S UN-CONFERENCE

FUSE is where the leading minds in high-end African travel connect with cross-industry innovators and disruptors to share ideas, discuss opportunities and challenges, and set light to a new vision for the future of high-end travel.

Taking place on the first day of We Are Africa 2018, FUSE turns the traditional conference model on its head: channelling similarly groundbreaking events in tech, advertising and media, we’re calling on the brightest minds in the industry, the We Are Africa tribe, to create the content yourselves. You’ll be joined by key influencers from progressive, relevant industries for an immersive programme designed to promote collaboration, maximise creativity and set light to a new vision for the future of high-end African travel and hospitality.

HOW DOES IT WORK

HOW DOES IT WORK


You are the content! As the ultimate authority in high-end African travel, we want to hear your big ideas that will challenge the crowds, generate discussion and inspire collaborative solutions to drive the industry forward.

WHAT’S IN IT FOR ME?

WHAT’S IN IT FOR ME?


This is your opportunity to share the ideas that matter most to you with the leading minds in your field – and to hear their feedback and ideas in return.

HOW TO GET INVOLVED?

HOW TO GET INVOLVED?


To get the most out of the experience, be an active participant – no spectators allowed! Submit a Spark talk, take part in a discussion topic and get inspired by great content.

SPARK

it all starts with a spark…

Stand in front of the tribe and pitch your groundbreaking idea that will change the future of African travel. Whether it’s a top marketing tip or an on-the-ground initiative, a tech innovation or the human touch, this is your chance to shine and position yourself and your brand as true thought-leaders.

But beware: this is NOT a sales pitch! You’ll deliver 15 slides in just 3 minutes and 45 seconds – that’s only 15 seconds per slide, so make it smart, sharp and sublime.

Stuck for ideas?

Check out this example from last year’s un-conference.

INSPIRE

open your mind and take a seat at inspire

A 40-minute talk from a key individual whose work has influenced the industry and whose insights are invaluable to its development. This year, we’ll have three INSPIRE stages covering a wide range of topics including creativity, conservation, marketing and technology.

TK Khama
Minister of Environment, Botswana
Since becoming Honourable Minister of Environment, Natural Resources and Conservation in 2012, Tshekedi Khama’s passion for sustainable tourism and the preservation of his country’s heritage have driven global recognition of his inspiring agenda. From spearheading a hunting ban and anti-poaching initiatives to encouraging local involvement in Botswana’s tourism industry, he has worked tirelessly to further conservation efforts and FUSE is honoured to welcome him as this year’s keynote speaker.
TK Khama
Minister of Environment, Botswana
Since becoming Honourable Minister of Environment, Natural Resources and Conservation in 2012, Tshekedi Khama’s passion for sustainable tourism and the preservation of his country’s heritage have driven global recognition of his inspiring agenda. From spearheading a hunting ban and anti-poaching initiatives to encouraging local involvement in Botswana’s tourism industry, he has worked tirelessly to further conservation efforts and FUSE is honoured to welcome him as this year’s keynote speaker.

The Mentalist, Gilan Gork

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Gilan Gork
The Mentalist
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Author of the bestselling book Persuasion Games, Gilan is a specialist in both influence and persuasion, using his knowledge to coach Fortune 500 companies in almost 30 countries across Europe, Africa, Asia and America.

The Mentalist, Gilan Gork

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Hitesh Mehta
HM Design
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Hitesh Mehta is a multi-award winner in architecture, design, planning and photography. As president of unique ecotourism firm HM Designs, he’s a world leader in holistic eco-planning and eco-design.

Holly Budge - Adventurer/ Conservationist

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Holly Budge
Adventurer/ Conservationist
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Holly became the first woman to skydive Mount Everest in 2008 and has since gone on to set up the award-winning ‘How Many Elephants’ campaign, raising awareness of the African elephants’ plight and raising funds for anti-poaching projects.

Hugo Chichava, Nandos Special projects

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Hugo Chichava
Nando’s Special projects
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Hugo is an elite marketer and strategist who helps Nandos retain its flavour through African art, photography and Luso-African music while also fighting malaria through his involvement in the Malaria Must Die movement.

Jade de Waal, Masterchef / Food Jams

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Jade de Waal
Masterchef / Food Jams
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A talented jazz musician and Top 10 Masterchef SA finalist, Jade combined her twin passions by starting Food Jams, fusing improvisational style with delicate and elaborate recipes to create fun, free-for-all group cooking experiences.

Sheryl Ozinsky, Oranjezicht City Farm

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Sheryl Ozinsky
Oranjezicht City Farm
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One of the visionaries behind Cape Town’s highly successful Oranjezicht City Farm (OZCF), Sheryl is also the city’s former head of tourism. The OZCF has grown into a popular urban market supporting 200 jobs and 15 small farmers in the region.

Karabo Poppy Moletsane, Mother Tongue Creative Studios

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Karabo Poppy Moletsane
Mother Tongue Creative Studios
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An award-winning illustrator, graphic designer and street artist, Karabo is passionate about preserving the African aesthetic and has collaborated with Apple, Adidas, Google and Vida a Caffé – all before turning 25.

Tim Harris, Wesgro

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Tim Harris
Wesgro
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Tim is currently CEO of Wesgro, the official tourism, trade and investment promotion agency for Cape Town, having previously served as Shadow Finance Minister and been dubbed ‘the sexiest man in politics’.

Mark Coetzee, ZEITZ MOCAA

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Mark Coetzee
ZEITZ MOCAA
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A recognized artist in his own right, Mark is Executive Director and Chief Curator at the Zeitz Museum of Contemporary Art Africa, as well as being a prominent art historian and widely published writer.

DISCUSS

crowd-sourced solutions

How can we come together to showcase Africa’s diversity and prove that we, the tribe, are at the cutting edge of hospitality? Pick a topic and take the lead on a 50-minute discussion/brainstorm/debate/trouble-shooting session – whatever you want to call it, we’re looking for advanced thinking and crowd-sourced solutions!

To claim one of the DISCUSS slots, submit your idea to chandre@weareafricatravel.com and scribble your name and topic on the dedicated board when you arrive. As the facilitator, you’ll spend five minutes introducing your idea, before opening it out to the floor.

HOW DO I ATTEND?

FUSE is part of the official We Are Africa 2018 programme; so if you’re a registered delegate for 2018, you’re in!

We’ll also be providing a limited number of FUSE Day Passes for non-tribe members in the wider community and relevant industries. This gives you access to the entire event, as well as the We Are Africa opening drinks on Monday evening.

If you’d like more information on how to get involved, get in touch with debrah@weareafricatravel.com

STILL NOT SURE WHAT TO EXPECT?

Check out how our sister unconferences, MATTER at PURE Life Experiences, Ministry of Ideas at LE MIAMI and Conservation Lab – went down.

PROGRAMME

Here’s roughly how the day will look

10:00 – 10:50 Welcome
10:50 – 11:25 Spark Talks
11:30 – 12:10
Stage 1 –Sheryl Ozinsky, Oranjezicht City Farm Stage 2 –Jade de Waal, Foodjams Stage 3 –Mark Coetzee, Zeitz MOCAA
12:30 – 13:10
Stage 1 –Tim Harris, wesgro Stage 2 –Hugo Chichava, Nando’s Special Projects Stage 3 –Holly Budge, How Many Elephants
13:10 – 14:30 Lunch Leap of Faith
14:30 – 15:10
Stage 1 –Karabo Poppy Moletsane, Mother Tongue Studios Stage 2 –Gilan Gork, The Mentalist Stage 3 –Hitesh Mehta, HM Design
15:30 – 16:20 Workshop 1 Workshop 2 Workshop 3 Discuss 1 Discuss 2 Discuss 3 Discuss 4 Discuss 5
16:20 – 16:45 Drinks & Majozi Performance
16:45 – 18:00 Keynote & Grand Finale
10:00 – 10:50
WELCOME
10:50 – 11:25
SPARK TALKS
11:30 – 12:10
Stage 1 –Sheryl Ozinsky, Oranjezicht City Farm Stage 2 –Jade de Waal, Foodjams Stage 3 –Mark Coetzee, Zeitz MOCAA
12:30 – 13:10
Stage 1 –Tim Harris, wesgro Stage 2 –Hugo Chichava, Nando’s Special Projects Stage 3 –Holly Budge, How Many Elephants
13:10 – 14:30
LUNCH LEAP OF FAITH
14:30 – 15:10
Stage 1 –Karabo Poppy Moletsane, Mother Tongue Studios Stage 2 –Gilan Gork, The Mentalist Stage 3 –Hitesh Mehta, HM Design
15:30 – 16:20
Workshop 1 Workshop 2 Workshop 3
Discuss 1 Discuss 2 Discuss 3 Discuss 4 Discuss 5
16:20 – 16:45
DRINKS & MAJOZI PERFORMANCE
16:45 – 18:00
KEYNOTE & GRAND FINALE

RISE rebirth of Zimbabwe consists of:

  • Africa Albida
  • African Bush Camps
  • Amalinda Safari Collection
  • Camp Hwange
  • Changa
  • Chilo Gorge
  • Federal Airlines
  • Great Plains
  • Hideaways
  • Ilala Lodge
  • Imvelo Safari Lodge
  • Machaba Safaris
  • Matetsi
  • Mbano
  • Robin Pope Safaris
  • Seolo Africa
  • The Hide
  • The Victoria Falls Hotel
  • Wilderness Safaris
  • Wild Horizons
  • Zambezi Crescent
  • Zambezi Journeys