WAA Digital - We Are Africa

21 – 23 SEPTEMBER 2020

3 inspirational days

up to 250 qualified We Are Africa buyers

up to 100 qualified We Are Africa suppliers

A new way for the leaders of African travel to build relationships, share personal insights and nurture new business

Right now, our industry needs a fresh approach. The sales and marketing of African hospitality is increasingly fragmented and costly, and physical events and sales trips are currently expensive and difficult to plan. But, more than ever, we need to come together and lead the recovery.


We’re combining the power of the tribe and the global reach of digital to provide you with community engagement, market connectivity and peer-to-peer support in 2020.

At We Are Africa [Digital] you’ll get prescheduled, online appointments as we unite up to 100 of Africa’s leading travel brands with up to 250 qualified We Are Africa buyers from the world’s key markets. And, as always, we’ve got plenty of innovative networking opportunities for you.

But more than that, this is an opportunity for Africa to be at the forefront of the travel industry’s recovery. We can lead the way back through conservation and community wellbeing. We can help create a more equal and sustainable future.

This is our moment. Let’s seize it, together.


Meet new business partners 1-on-1

You’ll be able to select your meeting preferences and get highly targeted, pre-matched, 1-to-1 appointments delivered via our new tailored networking platform

Plan your recovery with a global community

Each day will be dedicated to a different region of the world, so whether you’re a buyer or supplier you can get deeper insights from key contacts at mutually convenient times

Network even more effectively

Buyers can bring their teams so suppliers not only connect with and present to the principal decision maker, but also consultants and other key players to make future bookings more efficient for both parties

Stay connected with the tribe

We may be far apart, but you can still get closer to Africa’s most vibrant travel community through our programme of social and professional events to help you build influential new relationships


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