JOIN THE TRIBE

14 MAY 2018 | FUSE, WE ARE AFRICA’S UN-CONFERENCE | CAPE TOWN
15 – 17 MAY 2018 | WE ARE AFRICA | CAPE TOWN

As we head into our fifth edition, We Are Africa continues to bring together the continent’s leading high-end travel brands. Our tribe is passionate about challenging outdated, negative and monotone perceptions of Africa through travel. Think you’ve got what it takes to join them?

Terms and Conditions

WHAT WE’RE LOOKING FOR

SENIOR TRAVEL EDITORS

You have influence across high-end travel media and impact over the stories your publication runs, as well as the areas or properties they feature.

CREATIVE STORY-TELLERS

You’re always on the lookout for an exciting and new angle, with a keen interest in capturing stories that resonate with the global traveller of today and tomorrow

AFRICAN TRAVEL ENTHUSIAST

You are passionate about African travel and you’re always on the hunt for authentic experiences that showcase the continent’s vibrant diversity, unexplored mystery and heartwarming magic.

WHAT’S IN IT FOR YOU?

We Are Africa is far more than just a travel trade event. We are a Tribe revolutionising African travel. Here’s what to expect to receive as a Tribe member…

INSPIRATION

Our radical new un-conference format, FUSE, is designed to engage you with your fellow influencers and creative minds in the industry, enabling participants to fully immerse themselves in fresh thinking and generate new insights in a highly collaborative setting.

CONNECTIONS

You’ll have the option to take part in our pre-scheduled 20-minute appointments with senior decision-makers representing the continent’s leading, high-end suppliers. Plus, you’ll also be hosted in one of our first-rate, Cape Town-based partner hotels and have the option to take part in our various Fam Tour programmes – the perfect opportunity to get that inside scoop.

NETWORKING

With dedicated networking breaks, delicious on-site lunches and spectacular evening events, you’re assured of many opportunities to brush shoulders with both industry heavyweights and the hottest emerging innovators. What’s more, you’ll be able to nominate and celebrate your favourite travel brands from the tribe through our annual Innovation Awards.

THE BIGGER STORY

We Are Africa brings together a carefully curated selection of senior-level, high-end African brands from across the continent, who offer a diverse and vibrant range of African experiences on par with top global travel experiences.

EXHIBITOR GEOGRAPHICAL BREAKDOWN (2017)

EXHIBITOR SENIORITY BREAKDOWN

Taking place on the first day of We Are Africa, FUSE turns the traditional conference model on its head, channelling similarly groundbreaking events in tech, advertising and media to create a radical, collaborative un-conference. We’re calling on the brightest minds in the industry – the We Are Africa tribe – to create the content yourselves. You’ll be joined by key influencers from progressive, relevant industries for an immersive programme designed to promote collaboration, maximise creativity and set light to a new vision for the future of high-end African travel and hospitality.

2018 PROGRAMME

12:00 – 18:00 Registration and badge collection

10:00 – 12:00 Registration and badge collection

12:00 – 19:30 FUSE, We Are Africa’s Un-conference

19:30 – 22:00 Opening Cocktail

08:00 Doors open

09:15 – 18:00 Full day of appointments (including on-site lunch)

20:00 – 23:00 Innovation Awards Party

08:30 Doors open

09:15 – 13:10 Morning appointments

13:10 – 14:25 Official Press Lunch

14:25 – 18:00 Afternoon appointments

20:00 – 23:00 Free evening

08:30 Doors open

09:15 – 18:00 Full day of appointments (including on-site lunch)

20:00 – 23:00 Closing Party

*Please note the above is a provisional programme and is subject to change.

Our official Community Development Partner, Uthando is a non-profit company and Responsible Tourism initiative with a big heart that creates unique, meaningful and enormously beneficial links between tourism and a broad range of inspiring community development projects in and around the townships of Cape Town. If you’d like to contribute to building this positive bridge between tourism and community and support this incredible organisation, click the button below to make your donation:

TALK TO US

ELIZA BAILEY

ELIZA BAILEY
Group Public Relations Manager
+44 203 176 6734

RYAN WALLACE

RYAN WALLACE
Event Director
+27 611 057 261