Chichele Presidential Lodge Launch
South Luangwa National Park, Zambia – Prepare to be captivated as the legendary Chichele Presidential reopened its doors with renewed splendour in April 2025. Steeped in history, this iconic Zambian landmark promises to redefine luxury safaris within the breathtaking South Luangwa National Park. Originally built in the late 1960s as a private retreat for the … Chichele Presidential Lodge Launch
Big ideas, Bold Voices: Open House by We Are Africa Shaping the Future
This year’s Open House by We Are Africa was a collective reawakening to examine the continent as an endless source of imagination, invention and innovation – a call to look deeper, to uncover Africa’s often overlooked magic, and to steer Africa into the future, one story at a time… From Tradition to Table – A … Big ideas, Bold Voices: Open House by We Are Africa Shaping the Future
Africa’s Other Great Migrations
The mere mention of journeying into Africa conjures up images of verdant jungles, golden savannahs and iconic wildlife spectacles like the Great Migration, featuring its best known safari stars – the Big 5! Think again, because Africa’s beauty encompasses so much more… Imagine the grandeur of eco-conscious oceanic safaris stretching along East Africa’s coastline, witnessing … Africa’s Other Great Migrations
Ssshh… Uncover One of Africa’s Best-Kept Secrets
For those in the know, Africa’s Secret Season is one of the continent’s most rewarding times to travel. Falling outside the traditional peak safari months, this lush “green season” offers a quieter, more intimate connection to the wild, with exceptional value and unforgettable natural phenomena. More than just a quieter time of year, Secret Season … Ssshh… Uncover One of Africa’s Best-Kept Secrets
Icons & Changemakers: Celebrating Pillars of African Impact
In celebration of We Are Africa’s 10th Edition, the tribe honoured a select group of Icons & Changemakers – organisations that have helped shape Africa’s unique story while safeguarding its soul and empowering its people through tourism and travel. Though outside of the We Are Africa tribe of buyers, exhibitors, and press, these Icons & … Icons & Changemakers: Celebrating Pillars of African Impact
Tribe, you raised over R466,125 for our local community partner
During an extraordinary decade of We Are Africa, the tribe has always placed a high value on building an impactful community that fosters a progressive and generous space where travel is truly a force for good. Conscious about showing the power of humanity in good business, the tribe creates a meaningful bridge between tourism stakeholders … Tribe, you raised over R466,125 for our local community partner
The Top 10 Travel Trends Defining 2025
With 2025 in full swing, the global travel industry continues to adapt to shifting consumer preferences, technological advancements, and even more emphasis on meaningful, sustainable experiences. From extended honeymoons to AI-powered travel planning, these are the key trends set to influence the industry in the coming year. The Long Honeymoon No more romantically rushed post-wedding … The Top 10 Travel Trends Defining 2025
We Are Africa 2025: Welcoming the Newest Tribe Members!
With We Are Africa 2025 just around the corner, the excitement is building, and we are thrilled to announce the latest tribe members who will be joining us for the 10th edition. As always, our newest partners embody the pinnacle of what Africa has to offer, each bringing their unique showcase to the very best … We Are Africa 2025: Welcoming the Newest Tribe Members!
Recognise an Icon or Changemaker
The tribe has always placed a high value on building a passionate community that fosters a progressive space where travel truly is a force for good. In celebration of the 10th edition of We Are Africa, we want to spotlight 10 African Icons and Changemakers – landmarks and institutions that continue to shape their communities … Recognise an Icon or Changemaker
10 Years of We Are Africa: There is More
Africa has a way of reminding us that there is more… The diversity and magnificence of the African continent never ceases to amaze, and first-time travellers to the continent often find themselves returning again and again. Without a doubt, Africa leaves people captivated and wanting more. So when it came to choosing the campaign for … 10 Years of We Are Africa: There is More