At We Are Africa, extraordinary journeys extend far beyond the meetings, celebrations and connections that bring our tribe together each May. They continue in the communities, classrooms and initiatives that are shaping a brighter future across Cape Town.
Through the generosity of the We Are Africa tribe, we are proud to continue our long-standing partnership with Uthando (LOVE), an organisation that connects visitors with inspiring community-led projects creating meaningful change on the ground. For more than a decade, the We Are Africa community has embraced the belief that meaningful travel should benefit both visitors and the places they encounter.
Following We Are Africa 2026, a total of R493,500 has been raised for Uthando’s social development initiatives. This contribution will help support a variety of vital initiatives including Pitches for Peace: a project that uses sport as a powerful tool to foster opportunity, leadership and positive social impact among young people in local communities.
Other Phenomenal Projects That The Tribe’s Donation Will Support Are:
Christel House School, South Africа
Abalimi Bezekhaya (Farmers Of Hoмe)
Seed (Schools Environmental Education & Impact Area: Sustainability Development)

The support of the tribe demonstrates what can happen when purpose and partnership come together. While We Are Africa exists to connect the continent’s leading high-end travel brands with the world’s most influential buyers, it also serves as a reminder that our industry has the ability to create lasting impact beyond tourism itself.
To every tribe member who attended, contributed and continues to champion travel as a force for good, thank you. Together, we are helping to create opportunities that will continue to make a difference long after the final appointment has ended and the closing celebrations have drawn to a close.
View the comprehensive annual report here





