The Beat

  Imagine starting with just five acres. One family. A handful of local Maasai partners. One investor who believed in something not yet visible. And a single, humble camp standing quietly in the wild.   No blueprint. No guarantees. Just conviction.     Back then—27 years ago—the idea was simple, almost naïve: that conservation and … Saruni Basecamp: From Five Acres to a Living Ecosystem

  The We Are Africa Awards shine a light on those redefining what it means to travel with purpose. Chosen by an independent panel of international press judges, both the shortlist and winners represent the people and projects redefining purposeful travel across the continent. The 2026 winners are not just leaders in their fields but … Meet the Winners of the We Are Africa Awards 2026

  There are places where landscape is not scenery, but story. Where stone, soil, and memory are layered so deeply that to step onto the land is to step into something already in motion. Something older, and far more enduring than any single generation. This is the essence of Wild With Purpose: not the idea … Wild With Purpose

  The tribe has consistently championed a community built on purpose,  one that fosters a progressive, generous space where travel becomes a true force for good. With a deep commitment to showing the power of humanity in good business, the tribe continues to create meaningful bridges between tourism and local communities. At the heart of … Thank You, Tribe – We Are Africa & Uthando Pitch for Peace

  This year at Open House by We Are Africa, two powerful Keynote Talks brought the community together in a shared moment of reflection and forward-thinking furthering the spirit of Wild With Purpose and the future the tribe is shaping together.   Let The Wild Lead: A Defining Call for Conservation and Community In a … Open House by We Are Africa 2026

  We Are Africa has always believed that Africa deserves more than surface-level storytelling. It deserves intention, integrity, and bold leadership. We are proud to launch the We Are Africa 2026 campaign: Wild With Purpose. This is not simply a theme. It’s a declaration! Wild With Purpose reflects a shared commitment to elevating Africa’s voice … Wild With Purpose: We Are Africa 2026 is Untamed

Q&A with Dr. Steve Boyes There are few voices capable of holding up a mirror to the travel industry and asking not just where we go, but why. Fewer still can do so with lived authority, scientific rigour, and an unflinching devotion to Africa’s wild places. Steve Boyes is one of them. A National Geographic … Q&A with Dr. Steve Boyes

We Are Africa Local Expands to a 1.5-Day Showcase for 2026 After a powerful debut in 2025, We Are Africa Local is set to return bigger and bolder for 2026 – growing into a dedicated 1.5-day event from 4–5 May 2026 at Cape Town’s DHL Stadium. This expansion is a direct response to the phenomenal … We Are Africa Local Expands to a 1.5-Day Showcase for 2026

 Q&A with Khwai Expeditions Camps’ Matshido Stiekema  A trailblazer in Botswana’s high-end safari space, Matshidiso “Tshidi” Stiekema has not only made her place in history as the first, and still only, Motswana woman to own and operate a luxury tented safari camp, but she has also become a guiding light for the next generation of … Q&A with Khwai Expeditions Camps’ Matshido Stiekema

Fostering Inclusive Luxury Tourism Conscious travel, local upliftment, sustainability, community-led tourism; the buzzwords of today’s industry promise a vision of travel as a force for good. In Africa, where tourism sits at the crossroads of conservation, culture, and community livelihoods, this jargon is more than marketing. It’s a necessity. For many operators, particularly in the … Fostering Inclusive Luxury Tourism

Keeping Luxury on track with Tiffany Vos-Thane We recently had the chance to sit down with Rovos Rail’s Chief Operating Officer, Tiffany Vos-Thane, for an illuminating interview delving into her unique journey – in particular, what it means to be steering her family’s legendary passenger trains with a combination of empathy, precision planning, agility and … Keeping Luxury on track with Tiffany Vos-Thane

South Luangwa National Park, Zambia – Prepare to be captivated as the legendary Chichele Presidential reopened its doors with renewed splendour in April 2025. Steeped in history, this iconic Zambian landmark promises to redefine luxury safaris within the breathtaking South Luangwa National Park. Originally built in the late 1960s as a private retreat for the … Chichele Presidential Lodge Launch

For those in the know, Africa’s Secret Season is one of the continent’s most rewarding times to travel. Falling outside the traditional peak safari months, this lush “green season” offers a quieter, more intimate connection to the wild, with exceptional value and unforgettable natural phenomena. More than just a quieter time of year, Secret Season … Ssshh… Uncover One of Africa’s Best-Kept Secrets

With 2025 in full swing, the global travel industry continues to adapt to shifting consumer preferences, technological advancements, and even more emphasis on meaningful, sustainable experiences. From extended honeymoons to AI-powered travel planning, these are the key trends set to influence the industry in the coming year. The Long Honeymoon No more romantically rushed post-wedding … The Top 10 Travel Trends Defining 2025

With We Are Africa 2025 just around the corner, the excitement is building, and we are thrilled to announce the latest tribe members who will be joining us for the 10th edition. As always, our newest partners embody the pinnacle of what Africa has to offer, each bringing their unique showcase to the very best … We Are Africa 2025: Welcoming the Newest Tribe Members!