During an extraordinary decade of We Are Africa, the tribe has always placed a high value on building an impactful community that fosters a progressive and generous space where travel is truly a force for good.

Conscious about showing the power of humanity in good business, the tribe creates a meaningful bridge between tourism stakeholders and local communities – one such organisation that we are privileged to assist is our charity partner Uthando (LOVE), all thanks to the ongoing support from the tribe, who attended this year’s outstanding edition.

“On behalf of the Uthando Social Development Projects family, I would like to express our heartfelt appreciation for the ongoing support from the We Are Africa Tribe, who have donated to our social development projects every year since 2016. The tribe plays a massive role in sustaining the impact of our social development projects, and for this, our family is forever grateful.

“This year the amount stands at R466 125, and it will be split between 16 projects spanning across 6 sectors ranging from food-security, education, shelter, arts & culture, health & safety, and animal welfare” – James Fernie, Founder of Uthando (LOVE)

Click here to read the full impact report for 2025

Melisa Harvey