Bakkrans: A Legacy Written in Stone
In the wild folds of the Cederberg Mountains, Bakkrans stands as a quiet testament to time, geology, and care. Here, nature and history are inseparable. The rugged terrain once sheltered San hunter-gatherers and Khoikhoi pastoralists, later witnessing the movement of Boer trekkers and livestock. Yet despite centuries of passage, the land remained remarkably intact, its … Bakkrans: A Legacy Written in Stone
Saruni Basecamp: From Five Acres to a Living Ecosystem
Imagine starting with just five acres. One family. A handful of local Maasai partners. One investor who believed in something not yet visible. And a single, humble camp standing quietly in the wild. No blueprint. No guarantees. Just conviction. Back then—27 years ago—the idea was simple, almost naïve: that conservation and … Saruni Basecamp: From Five Acres to a Living Ecosystem
Meet the Winners of the We Are Africa Awards 2026
The We Are Africa Awards shine a light on those redefining what it means to travel with purpose. Chosen by an independent panel of international press judges, both the shortlist and winners represent the people and projects redefining purposeful travel across the continent. The 2026 winners are not just leaders in their fields but … Meet the Winners of the We Are Africa Awards 2026
Machaba Safaris launched “Machaba Wild”
Machaba Wild emerged to challenge the story that wild ecosystems may be rich in life, but poor in opportunity if left as they are. We intend to create a different form of tourism that asks our visitors to adapt to the wild, instead of asking the wild to adapt to them. We’re doing this through … Machaba Safaris launched “Machaba Wild”
Planting a Memory: The Quiet Architecture of &Beyond
In the Serengeti, legacy often begins with something as small as a seed. Joachim Joseph Hhawu. Assistant Lodge Manager, &Beyond Klein’s Camp, Northern Serengeti, Tanzania; Planting a memory From a small tree nursery in the grounds of Ngorongoro Crater Lodge, Joachim Joseph Hhawu, Assistant Lodge Manager, &Beyond Klein’s Camp, Northern Serengeti, Tanzania, grew 60 … Planting a Memory: The Quiet Architecture of &Beyond
Wild With Purpose
There are places where landscape is not scenery, but story. Where stone, soil, and memory are layered so deeply that to step onto the land is to step into something already in motion. Something older, and far more enduring than any single generation. This is the essence of Wild With Purpose: not the idea … Wild With Purpose
Thank You, Tribe – We Are Africa & Uthando Pitch for Peace
The tribe has consistently championed a community built on purpose, one that fosters a progressive, generous space where travel becomes a true force for good. With a deep commitment to showing the power of humanity in good business, the tribe continues to create meaningful bridges between tourism and local communities. At the heart of … Thank You, Tribe – We Are Africa & Uthando Pitch for Peace
Open House by We Are Africa 2026
This year at Open House by We Are Africa, two powerful Keynote Talks brought the community together in a shared moment of reflection and forward-thinking furthering the spirit of Wild With Purpose and the future the tribe is shaping together. Let The Wild Lead: A Defining Call for Conservation and Community In a … Open House by We Are Africa 2026
Welcome We Are Africa 2026’s newest tribe members
Welcome We Are Africa 2026’s newest tribe members With We Are Africa 2026 fast approaching, the buzz is unmistakable, and we’re delighted to reveal the newest members of the tribe joining us for the 11th edition of the show. Each new partner has been carefully curated, representing the finest expressions of Africa, and offering singular … Welcome We Are Africa 2026’s newest tribe members
Travels Trends 2026: Africa answers the call…
Travels Trends 2026: Africa answers the call… When it comes to seeking out what’s new in the world of travel trends, the ‘usual suspects’ continue to dominate; think multi-gen travel, solo travel, set-jetting, slow travel, along with sports and pop-culture travel – we’re looking at you Swifties! That said, some new movements are gaining momentum … Travels Trends 2026: Africa answers the call…
Wild With Purpose: We Are Africa 2026 is Untamed
We Are Africa has always believed that Africa deserves more than surface-level storytelling. It deserves intention, integrity, and bold leadership. We are proud to launch the We Are Africa 2026 campaign: Wild With Purpose. This is not simply a theme. It’s a declaration! Wild With Purpose reflects a shared commitment to elevating Africa’s voice … Wild With Purpose: We Are Africa 2026 is Untamed
Q&A with Dr. Steve Boyes
Q&A with Dr. Steve Boyes There are few voices capable of holding up a mirror to the travel industry and asking not just where we go, but why. Fewer still can do so with lived authority, scientific rigour, and an unflinching devotion to Africa’s wild places. Steve Boyes is one of them. A National Geographic … Q&A with Dr. Steve Boyes
We Are Africa Local Expands to a 1.5-Day Showcase for 2026
We Are Africa Local Expands to a 1.5-Day Showcase for 2026 After a powerful debut in 2025, We Are Africa Local is set to return bigger and bolder for 2026 – growing into a dedicated 1.5-day event from 4–5 May 2026 at Cape Town’s DHL Stadium. This expansion is a direct response to the phenomenal … We Are Africa Local Expands to a 1.5-Day Showcase for 2026
Q&A with Khwai Expeditions Camps’ Matshido Stiekema
Q&A with Khwai Expeditions Camps’ Matshido Stiekema A trailblazer in Botswana’s high-end safari space, Matshidiso “Tshidi” Stiekema has not only made her place in history as the first, and still only, Motswana woman to own and operate a luxury tented safari camp, but she has also become a guiding light for the next generation of … Q&A with Khwai Expeditions Camps’ Matshido Stiekema
Fostering Inclusive Luxury Tourism
Fostering Inclusive Luxury Tourism Conscious travel, local upliftment, sustainability, community-led tourism; the buzzwords of today’s industry promise a vision of travel as a force for good. In Africa, where tourism sits at the crossroads of conservation, culture, and community livelihoods, this jargon is more than marketing. It’s a necessity. For many operators, particularly in the … Fostering Inclusive Luxury Tourism
Keeping Luxury on track with Tiffany Vos-Thane
Keeping Luxury on track with Tiffany Vos-Thane We recently had the chance to sit down with Rovos Rail’s Chief Operating Officer, Tiffany Vos-Thane, for an illuminating interview delving into her unique journey – in particular, what it means to be steering her family’s legendary passenger trains with a combination of empathy, precision planning, agility and … Keeping Luxury on track with Tiffany Vos-Thane