THE BEAT

STORIES FROM WE ARE AFRICA, THE AFRICAN CONTINENT AND AROUND THE GLOBE

04
Feb
2015
SUSTAINABILITY MATTERS

3 -min. read Luxury and sustainability can sometimes seem like an incompatible pairing, which is why We Are Africa and our sister show PURE Life Experiences are dedicated to sharing our communities’ expert knowledge on the subject. We believe that the insights gained by our members from years of determination and experience have the power to transform the high-end travel industry for the better. Consequently, at PURE’s first seminar series in November, MATTER, community leaders took to the stage to inspire meaningful change in the arena of sustainability.

01
Nov
2014
CARRYING THE TORCH

6 -min. read From honeymoon havens in the Indian Ocean to conservation powerhouses on the Maasai Mara, the We Are Africa tribe truly represents the diversity and individual character of each country on the continent. After a fantastic founding year in which members came together from all corners of Africa, we thought it was time to introduce a few of the new additions who will be joining them for the first time at our 2015 edition.

31
Oct
2014
AFRICA MEETS ASIA

5 -min. read The founding principle behind We Are Africa is to showcase the wonders of modern Africa on a truly global stage, forging connections and opening channels of communication in both established and emerging markets. With Asian countries like Singapore, Taiwan, Indonesia and of course, China demonstrating huge leaps in outbound tourism, the time for high-end African travel providers to connect with the right type of travel trade from these regions in order to secure future customers has well and truly arrived.

19
Aug
2014
PERCEIVING MODERN AFRICA

1 -min. read The perception of Africa has traditionally been distorted by its difficult past. However, as change comes to the continent and generates a new enthusiasm in those within and outside it, our 2014 tribe explain their future hopes for Brand Africa – and why travellers need to come and experience it for themselves.

12
Aug
2014
INNOVATION AWARDS 2014

1 -min. read Video highlights of the inaugural We Are Africa Innovation Awards. To complement our festival of excellence in African travel, we revealed the leaders of African innovation with a lavish celebration on Tuesday 6 May 2014 at the official We Are Africa Innovation Awards ceremony, brought to you by South African Tourism and hosted by Gold.

24
Jul
2014
REPORTING FOR DUTY

3 -min. read For the inaugural We Are Africa, conservation was at the top of the agenda with ‘The Conservation Lab’ taking place on 4 May at One&Only Cape Town to kick off the inaugural show. This private event saw the coming together of over 50 conservation specialists to tackle the issues that impact the African wildlife.

07
Jul
2014
JOIN THE TRIBE

1 -min. read In 2015 the increasingly powerful and influential Tribe united in its passion for Africa makes its return pilgrimage to the iconic Cape Town Stadium from 4-7 May 2015 to further unlock the continent’s potential and chart the roadmap for its rising tourism landscape. Join the Tribe to connect with Africa’s visionary travel elite.

28
Feb
2014
CONSERVATION WILDFIRE

7 -min. read Conservation is usually seen as saving the big five, protecting natural habitats from urbanisation and pollution but seldom are flowers the focus. Michael Lutzeyer’s Grootbos Private Nature Reserve is largely involved in conservation, one of the notable aspects being the protection of the Cape Floral Kingdom and protection of the indigenous flora

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